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ishitaa25076879
ishitaa25076879
September 20, 2016
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Which budget gets priority?

  • September 20, 2016
  • 1 reply
  • 2337 views

Hi Guys,

We set budgets at the campaign level and the portfolio level, so which budget gets priority?

Thanks

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Best answer by ranjansingh

Hi Ishitaa,

When the portfolio setting "Auto adjust campaign budget limits" ISN'T enabled, Media Optimizer will stop spending on campaigns when they hit their campaign budget limits, whether or not the full portfolio budget is spent.
When the portfolio setting "Auto adjust campaign budget limits" IS enabled, Media Optimizer will automatically adjust spending limits for the campaigns in the portfolio to maintain spending for the entire portfolio, based on expected daily spend. Additional settings determine the minimum and maximum budgets (multiple) for the included campaign.


Hope this helps!

Regards,
Ranjan

1 reply

ranjansingh
Adobe Employee
ranjansinghAdobe EmployeeAccepted solution
Adobe Employee
September 21, 2016

Hi Ishitaa,

When the portfolio setting "Auto adjust campaign budget limits" ISN'T enabled, Media Optimizer will stop spending on campaigns when they hit their campaign budget limits, whether or not the full portfolio budget is spent.
When the portfolio setting "Auto adjust campaign budget limits" IS enabled, Media Optimizer will automatically adjust spending limits for the campaigns in the portfolio to maintain spending for the entire portfolio, based on expected daily spend. Additional settings determine the minimum and maximum budgets (multiple) for the included campaign.


Hope this helps!

Regards,
Ranjan

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