The rise of Over the Top video consumed via streaming platforms is a large growth area across the APAC region as more users watch long form content when they want through apps, rather than linear devices. In Australia, this is cataloged by the rapid rise of Connected TV, while in Asia, the majority of this consumption is on mobile..
Tune in to this webinar to understand the state of Video Market and how Adobe Advertising Cloud can help you deliver a great experience in your video buys.
Q1. Which of the following ad lengths would not work in a long form OTT environment?
Q2. Which of the following is a good measurement of incremental reach?
Q3. What is the best buying method to ensure you can apply data on your video campaigns?
Q4. What strategy you could apply to evaluate consideration?
Views
Replies
Total Likes
Q1. Which of the following ad lengths would not work in a long form OTT environment?
Q2. Which of the following is a good measurement of incremental reach?
Q3. What is the best buying method to ensure you can apply data on your video campaigns?
Q4. What strategy you could apply to evaluate consideration?
Q1 - 30 Seconds
Q2- Cost per Viewable Impression
Q3 - Direct Tag
Q4: Reach & Frequency Analysis
Q1. 6 Seconds
Q2. Cost per unique reach
Q3. Guaranteed
Q4. Reach and Frequency Analysis
Hi Team,
Here are my answers:
Question 1. 6 Seconds
Question 2. Cost per unique reach
Question 3. Guaranteed
Question 4. Reach and Frequency Analysis
Question 1. 6 Seconds
Question 2. Cost per unique reach
Question 3. Guaranteed
Question 4. Reach and Frequency Analysis