[WEBINAR] Advertising Cloud Skill Builder: Activate & Measure Impact on Connected TV with Adobe Advertising Cloud

[#1]

The rise of Over the Top video consumed via streaming platforms is a large growth area across the APAC region as more users watch long form content when they want through apps, rather than linear devices. In Australia, this is cataloged by the rapid rise of Connected TV, while in Asia, the majority of this consumption is on mobile..

  Tune in to this webinar to understand the state of Video Market and how Adobe Advertising Cloud can help you deliver a great experience  in your video buys.

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[#2]

Take part in this quiz to win up-to $25 from Adobe! Post your answers on this thread.

QUIZ

Q1. Which of the following ad lengths would not work in a long form OTT environment?

1. 6 Seconds
2. 15 Seconds
3. 30 Seconds

Q2. Which of the following is a good measurement of incremental reach?

1. Cost per completed view
2. Cost per Viewable Impression
3. Cost per Unique

Q3. What is the best buying method to ensure you can apply data on your video campaigns?

1. Direct Tag
2. Guaranteed
3. Non-Guaranteed

Q4. What strategy you could apply to evaluate consideration?

1. Reach & Frequency Analysis
2. Digital Conversion Analysis
3. Attitudinal Surveys
4. Strategic Target benchmarks

[#3]

Q1. Which of the following ad lengths would not work in a long form OTT environment?

1. 6 Seconds

Q2. Which of the following is a good measurement of incremental reach?

1. Cost per Unique

Q3. What is the best buying method to ensure you can apply data on your video campaigns?

1. Direct Tag

Q4. What strategy you could apply to evaluate consideration?

1. Reach & Frequency Analysis

[#4]

Q1 -  30 Seconds

Q2- Cost per Viewable Impression

Q3 - Direct Tag

Q4: Reach & Frequency Analysis

[#5]

Q1.  6 Seconds

Q2. Cost per unique reach

Q3. Guaranteed

Q4.  Reach and Frequency Analysis

[#6]

Hi Team,

Here are my answers:

Question 1.  6 Seconds

Question 2. Cost per unique reach

Question 3. Guaranteed

Question 4.  Reach and Frequency Analysis

[#7]

Question 1.  6 Seconds

Question 2. Cost per unique reach

Question 3. Guaranteed

Question 4.  Reach and Frequency Analysis