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SOLVED

Managing Budgets

ishitaa25076879
Level 3
Level 3

What are various ways in which I can manage a budget in Media Optimizer?

1 Accepted Solution
TanmayMathur
Correct answer by
Level 10
Level 10

Hi Ishita,

At Portfolio level, you can go for different budget strategies like Daily, Monthly, Day of week, Return on Investment, Cost per transaction and Marginal cost per transaction. Apart from that, there are further options to adjust bids, set limits, half lives etc.

I hope this helps.

Tanmay

View solution in original post

2 Replies
ritikam90154231
Employee
Employee

Hi Ishita,

The Budgets are managed at portfoliuo level in AMO, you can also give campaign Budgets by defining Campaign Caps.

Hope this answers.

Regards

Ritika

TanmayMathur
Correct answer by
Level 10
Level 10

Hi Ishita,

At Portfolio level, you can go for different budget strategies like Daily, Monthly, Day of week, Return on Investment, Cost per transaction and Marginal cost per transaction. Apart from that, there are further options to adjust bids, set limits, half lives etc.

I hope this helps.

Tanmay

View solution in original post