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ishitaa25076879
ishitaa25076879
August 10, 2016
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Managing Budgets

  • August 10, 2016
  • 2 replies
  • 1887 views

What are various ways in which I can manage a budget in Media Optimizer?

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Best answer by TanmayMathur

Hi Ishita,

At Portfolio level, you can go for different budget strategies like Daily, Monthly, Day of week, Return on Investment, Cost per transaction and Marginal cost per transaction. Apart from that, there are further options to adjust bids, set limits, half lives etc.

I hope this helps.

Tanmay

2 replies

R
Adobe Employee
ritikam90154231Adobe Employee
Adobe Employee
August 11, 2016

Hi Ishita,

The Budgets are managed at portfoliuo level in AMO, you can also give campaign Budgets by defining Campaign Caps.

Hope this answers.

Regards

Ritika

TanmayMathur
Adobe Employee
TanmayMathurAdobe EmployeeAccepted solution
Adobe Employee
September 13, 2016

Hi Ishita,

At Portfolio level, you can go for different budget strategies like Daily, Monthly, Day of week, Return on Investment, Cost per transaction and Marginal cost per transaction. Apart from that, there are further options to adjust bids, set limits, half lives etc.

I hope this helps.

Tanmay

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