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dvenkate
Adobe Employee
dvenkateAdobe Employee
Adobe Employee
August 5, 2016
Solved

Dynamic search Campaign

  • August 5, 2016
  • 1 reply
  • 1758 views

Hi, I want to setup a google Dynamic Search AD campaign. Can anyone tell me what budget considerations should I put in what options does media optimizer provide to choose from?

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Best answer by jkelson44

Hi dvenkate,

What budget you choose for your DSA campaigns is going to be something you'll have to figure out. I have seen that DSA's typically have a much lower reach, especially at first, so starting with a lower budget than your normal campaigns would be fine. You'll have to do trial and error, but I would think 10-20% of your main campaigns is a good place to start. 

Are you using AMO, integrated with Adobe Analytics? If so, you may want to talk to your Account Manager about the server side s_kwcid integration, as tracking revenue for DSA's is impossible without it.

Thanks,

Josh

1 reply

jkelson44
jkelson44Accepted solution
Level 2
August 10, 2016

Hi dvenkate,

What budget you choose for your DSA campaigns is going to be something you'll have to figure out. I have seen that DSA's typically have a much lower reach, especially at first, so starting with a lower budget than your normal campaigns would be fine. You'll have to do trial and error, but I would think 10-20% of your main campaigns is a good place to start. 

Are you using AMO, integrated with Adobe Analytics? If so, you may want to talk to your Account Manager about the server side s_kwcid integration, as tracking revenue for DSA's is impossible without it.

Thanks,

Josh

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