Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
Bedrock Mission!

Learn more

View all

Sign in to view all badges

SOLVED

Best Practices to improve ROI

ishitaa25076879
Level 3
Level 3

Hi, I would love to know some best practices by which we can improve ROI of a portfolio. What do the experts on this community think about it?

1 Accepted Solution
nidhik
Correct answer by
Level 4
Level 4

Hi Ishitaa,

You may try out some following practices to see which is working in right direction for you:

  • Ensure right objective is set in your portfolio
  • Budget strategy should be in line with business. For e.g. if you see less demand on weekends then you can explore 'Day of week' strategy option. You can also explore 'ROI' as the budget strategy.
  • Monitor your model accuracy frequently and take actions accordingly. For e.g. if it is higher than required then you can find out the keywords spending more than predicted by clicking on it and check for its search terms and set out those as positives or negatives. Device performance can also be anaysed through it.
  • Refer simulations or spend strategy from time to time
  • Assign campaigns with same objective to a portfolio
  • Better themed ad groups
  • Put negatives in place
  • Match type ratio
  • LP Validation and optimization Etc.

Hope this helps.

Regards

Nidhi

View solution in original post

1 Reply
nidhik
Correct answer by
Level 4
Level 4

Hi Ishitaa,

You may try out some following practices to see which is working in right direction for you:

  • Ensure right objective is set in your portfolio
  • Budget strategy should be in line with business. For e.g. if you see less demand on weekends then you can explore 'Day of week' strategy option. You can also explore 'ROI' as the budget strategy.
  • Monitor your model accuracy frequently and take actions accordingly. For e.g. if it is higher than required then you can find out the keywords spending more than predicted by clicking on it and check for its search terms and set out those as positives or negatives. Device performance can also be anaysed through it.
  • Refer simulations or spend strategy from time to time
  • Assign campaigns with same objective to a portfolio
  • Better themed ad groups
  • Put negatives in place
  • Match type ratio
  • LP Validation and optimization Etc.

Hope this helps.

Regards

Nidhi

View solution in original post