Adobe Advertising

What is your take on this topic?Adobe can optimize RLSA Bids only if RLSA audiences are setup on an adgroup level. In my eyes this makes the data too granular so you end up with very few data per adgroup per RLSA List. When testing it, it looks like Adobe makes very few adjustments - apparently lack...

Welcome On Board!Adobe or one of its affiliate agencies will work with each advertiser to launch its online advertising portfolios and to track any additional ad campaigns. After the initial launch, additional ongoing tasks ensure that the advertiser's goals will continue to be met.Initial LaunchAdo...

1. Can you use zip codes or just city names?Yes, you can use zip code for targeting2. We should be able to use Factual on this as well right?Currently Factual is not available on Snapchat but this is in the works for the future. But you can use targeting upto the zipcode level and third party data w...

Advertising Insights - Quick Analysis in Less EffortJoin us for an Insightful webinar on Advertising Insights. We will walk you through the major Product Release Features followed by the Overview of Advertising Insights - types of reports & how to analyze each one of themREGISTER NOWSubmit your Ques...

Hi,Kindly suggest how to Enable the client to implement techniques such as data partitioning, pseudonomisation, anonymization, encryption on AMO data.Appreciate your replies.Thanks,Rama.

Advertising Cloud Community WebinarThe Ad Cloud is now offering Snap Ad buying as a self serve option for our advertisers. Join us as we talk you through the offering, and also guide/train you on the in's and out's of building Snapchat campaigns within the platformsRegister NowWebinar DetailsLearn h...

Advertising Cloud Community WebinarWondering how you can best use Simulations to Allocate Budget for a Target Performance, understand the impact of constraints and simulate the impact of a change on the Portfolios performance before actually making that change? Smart isn’t it! Learn all this and muc...

Future Of Advertising: Automated, Personalized, And MeasurableAutomation will change advertising as we know it, according to a panel of nine speakers at Adobe’s Think Tank event at Advertising Week Tuesday. “We’re still in the early days of automation in advertising,” said Martin Khin, research VP a...

Advertising Cloud Discussion Series #1Every month we invite advertising experts to share their opinion on a particular hot topic in the industry. This September, we are asking you about the challenges being faced when you plan and run a paid search marketing campaign and the strategies you implement...

We have entered an unprecedented era of television, with more available on more devices than ever before. Traditional TV, over-the-top (OTT), video on demand (VOD) and connected TV apps all compete for viewer attention – and ad dollars. However, TV ads aren’t having the impact they once did. Less th...