Adobe Target

I’m looking to enable the AI capabilities in Adobe Target. If you’ve already done this, I’d be interested in learning which use cases you tried.

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I am in the process of connecting Adobe Target with AEP. When I select the audience, AEP asks me to select the profile attribute as well. My doubt is if I select First Name, Email, Adress XDM fields and these fields are PII fields, will the data be stored in Target somewhere or visible to Target users. Is it safe to map these attributes.I am asking this double with respect to security of PII data. Because, if I have to personalize the webpage, I would require PII data, but I am not sure if sending this data from AEP to Adobe target along with audience is safe ?

I need to target the homepage for an activity, but I'm running into an issue with URL matching. The activity fires correctly when users visit https://example.com/, but it doesn't trigger when users land on https://example.com/?utm_source=source or https://example.com/?abcdefjkl (any URL with query parameters).I've tried several different configurations, but none of them are working.I've attached screenshots showing my current setup.  

Hello !We have Analytics4Target on our website, we gets the data in Analytics and we are able to pull Activity/Experience results.But we would like to do some things that seems impossible, do you know how we can do these ?1. Get visits/visitors that got an activity/experience that were live between specifics dates.With the following dashboard, the “Activity” metric correctly show 0 for the activity that were off this month. But the other metrics are not relevant at all. Isn’t it possible to use other metrics ?2. Link an activity/experience to a PropIf I use a Prop that is also sent on the Adobe Target requests, I’m able to list activity linked to it when using “Activity impressions” (the activities that is are 0), but the other metrics give activities that are from other pages.Thanks a lot,Julien

i need to create a profile script to identify the last visited bike pdp by a visitor in real time and using that create an audience accordingly for each bike models mutually exclusive

Hey Target practitioners, One thing that keeps coming up when I talk to teams across the industry: staying on top of Adobe release notes is genuinely hard. Not because the documentation isn't there — it is — but because carving out time to check it regularly just doesn't happen when day-to-day work takes over. I built DXP Intel to solve exactly that. It monitors release notes across Adobe Experience Cloud solutions weekly, summarises what's new, and surfaces it in one place. You subscribe to the products you care about - Target, AEP, CJA, whatever's relevant to you — and only get an email when there's actually something new. No noise, no digest of nothing. Check it out → dxpintel.com Happy to hear any feedback - this is early days and I'm actively improving it.

We’re excited to celebrate Gokul Agiwal ( ​@Gokul_Agiwal ), who has been named the 2025 Community Member of the Year for the Adobe Target community!   Gokul shows a great devotion to the Target Community by showing up again and again with great answers to hard questions. In his role as Champion Co-Captain of Community for Target, he brings a strong commitment to open communication, shared learning, and supporting peers at every stage of their journey.What truly sets Gokul apart is the care and thoughtfulness behind his support. He doesn’t just answer questions - he connects members to the right resources, surfaces relevant documentation, and points people to past discussions they can learn from. His replies help set the tone for the Target community, making it a more collaborative and effective place to learn. 👏 Congratulations, Gokul, and thank you for all you contribute to the community! 👉 Be sure to check out the Community Pulse announcement to see the full list of 2025 Community

Hello, I noticed a problem that this documentaiton page exists https://developers.adobetarget.com/api but when I try accessing it, it redurects to https://experienceleague.adobe.com/en/docs/target-dev/developer/api/admin-api/admin-api-overview. The orogonal page has content which is helpful, but I can noot read it because of the redirection. Is it broken ?

I have a question regarding the example on this documentation page (websdk):https://experienceleague.adobe.com/en/docs/experience-platform/collection/use-cases/personalization/top-bottom-page-eventsThe example looks like this:"... Second page view (Option 1) ..."alloy("sendEvent", {renderDecisions: true,xdm: {...,web: {webPageDetails: {viewName: "cart"}}}});Unfortunately, the example does not indicate which XDM event type is sent over the network. Could you clarify which xdmType should be specified here, or which one is sent by default?

How come I can only add dependecies on certain metrics in the Goals & Settings? I have three metrics. One of them is a conversion metric tracking pageviews. I don’t want it to track unless another success metric has been reached and when I select advanced settings, I have the option to click which one. However, I have another metric where I am tracking clicks. I want to set the exact same dependency to this metric but the drop down isn’t available: 

With Claude or Cursor, is anyone using any MCPs that are helping either with code, workflow or analytics within work being done in Adobe Target?

I'm struggling to find an efficient way to debug Recommendations. With at.js, I used mboxTrace, which provided a very clear "Recs Box" showing exactly which criteria were used, which entities were returned, and why certain items were excluded.Now that I'm using Web SDK and the AEP Debugger, I find the debugging process much more difficult. I can see the network calls, but I miss that high-level summary of the Recommendations logic.What I've tried: Using the AEP Debugger Extension to look at Edge Traces. Digging through the interact response payloads in the Network tab. My Questions: Is there a way to get a visual "Recs box" similar to the old mboxTrace functionality in at.js? In the AEP Debugger, where exactly should I look to see the Criteria details and Exclusion reasons for a specific Recommendations activity? Are there any third-party tools or specific "Edge Trace" configurations that make the JSON output more readable for Recs-heavy implementations? How do you effectively

I am implementing Adobe Target Recommendations via AEP Web SDK and Launch. While the network calls appear to be firing correctly with the necessary entity attributes, the Target Recommendations Catalog has not updated with these product details, even after waiting 24+ hours.Implementation:I am using a "Send Event" action within a Launch rule. Because my data layer is fully populated later in the page load, I have mapped the entity attributes to the "Web Webpagedetails Page Views" event type.Current Rule Configuration (See attached images): Extension: Adobe Experience Platform Web SDK Action Type: Send Event XDM: %XDM Payload: All Page Views% Data: %adobe-target-parameters [xdm]% (This is where my __adobe.target entity data is mapped). The Payload:In the browser network tab (interact call), the payload looks correct: events[0].data.__adobe.target.entity.id is present. entity.name, entity.value, and entity.pageUrl are all populating with the expected strings/numbers.   The Sequ

When I'm editing or saving the audience, the condition displayed shows "current page query is not empty."However, after saving the audience and viewing it in the rules section, it appears to show the opposite condition.  

I am trying to implement Experience Targeting using Adobe Target.Requirement:If a user visits a specific page (for example: /services-assessment-workshop), then when the same user later lands on the homepage, I want to display a different CTA button with a different URL redirection.Example scenario: User visits:https://example.com/services-assessment-workshop Later the same user visits the homepage On the homepage I want to: Replace the default CTA Show a different CTA Redirect the CTA to another URL Questions: What is the best way to implement this in Adobe Target? Should this be implemented using Experience Targeting (XT) or Profile Scripts? Is it possible to use previous page URL / user behavior as the targeting condition? Would this require storing the visited page in a profile attribute or cookie? Any guidance or recommended approach would be helpful.Thanks!

I recently created a Recommendation activity, but the products are not appearing on the website. The activity qualifies, but the recommendation slot is not rendering any products.Has anyone else faced a similar issue while setting up recommendation activities?Also, are there any specific troubleshooting steps to identify why the recommendations are not showing? For example, checks related to criteria, entity attributes, mbox calls, catalog ingestion, or delivery calls.

Hello! I am having some issues with getting Adobe Target to fire on my Google Chrome since switching to a new computer. I am the platform owner for my team so as you can image, if the experiences are not firing for me on my main browser, this is a problem.  On my old computer the experiences (when activated) would show on microsoft edge and google chrome, now they are only showing on microsoft edge. However, others on google chrome can still see the experiences so it appears to be just me. Troubleshooting I have tried: 1. Accepting all cookies 2. Clearing my cache3. Restarting my computerClosing all tabs and trying againLooking for assistance and suggestions please and thank you! 

Hi folks -Thanks for the new Insights panel in Target, but I don’t need to see it as the home page every time I load Target, and when I’m working on activities and hit the back button, I want to go to Activities.

We are A/B testing an experience where Cohort B is redirected to a ‘/page-b’ while cohort A should see the default ‘/page-a’.What was happening initially- Initially we used AT’s redirect offers but it was conflicting with our Next.js routing/CDN . It caused flickering and messed up React's hydration process. It also prevented us from getting correct readings for our test experience in GA4This is what we did as a bypass solution -Created the A/B test using FEC with a redirect mbox and a JSON offer. Created a middleware at the Next.js level that intercepted the request from a user’s device on our server before the page loads (before any HTML is sent) It calls Adobe Target's Edge Network to get the redirect decision asking  "Should I redirect this user?" and Target responds with either a redirect decision or no action. If a redirect is needed, the middleware sends a display notification to Target for analytics tracking, then performs the redirect, and the user lands on the destination pag

The activity was created with Adobe Analytics as the reporting source, but it is not present in Analytics Workspace.  

I want to show 2 different offers(experiences) to 2 different audiences.  I have created the activity as Experience Targeting. My website is a SPA, but I have used different pages(the URL is not refresh when I move to next page).  The lightbox open when the user go to the PDP pages. The pop-up open again and again in single session. Example: product1, product2, product3,.... User come to product1 page the popup showing but the user close the popup again go to product3 the popup showing again.  But I want to control this, Once the user close the popup, it should not open in the same session. How can we achieve this?

i have an exit intent pop up built in adobe target VEC custom code that loads Marketo form(single field - email) i need to capture country from adobe target and pass it into hidden marketo field (country) without showing it to the user. but the country sometimes empty. what is the recommended prod safe way to pass Target geo attributes into Marketo hidden field?

Hello - Has anyone else had a similar experience that when you made the transition to the MobileSDK your post_tnt_action field in your data feed no longer was populating?  Looking for any type of troubleshooting ideas -- checkboxes that we might be missing, a step that is often overlooked, something new that needs to be setup, etc.  Thanks!

Hi, I’ve downloaded this confidence calculator and I was wondering what percentage do I need in the column “Confidence that Offer is different from Offer A” to say that the offers are different?