Adobe Marketo Engage

Current Situation: In Marketo, creating a Smart List that includes Salesforce (SFDC) campaigns requires entering the exact campaign names. This process can be tedious and prone to errors, especially when dealing with multiple campaigns.Proposed Enhancement: Introduce a simplified filtering option where users can specify criteria such as "contains," "starts with," "ends with," or "does not contain" when selecting SF campaigns in Smart Lists. For example, if a user wants to include all campaigns related to a specific product line, they could simply set the filter to "contains 'ABC'" instead of entering each campaign name individually.

Hello,/rest/v1/leads/submitForm.json submitting to this endpoint email with symbols "_ + -" etc... Makes sometimes timeout an entire request. I think it would be a good idea to implement an encoder on the Marketo side that converts and allows these symbols, or instantly fail validation. In any case, this feels like it is not handled as sometimes it returns  "code": "604","message": "Request timed out"

Currently the calendar file token for events doesn't seem to allow meeting reminders.   Meeting reminders on the calendar is important functionality that is currently missing and I think need to be added.  Adding this would help improve event attendance.  Can you add the ability to schedule the calendar reminder to pop up 15 minutes before the meeting occurrence?   

Our Security team has flagged a vulnerability regarding the Marketo embed scripts for forms we use on our corporate website. They reference lacking support for sub-resource integrity checks. Their recommendation is to add an Integrity attribute, a cryptographic hash that matches the file. It would be very useful if Marketo could support Sub Resource Integration (SRI) checks.

We have been using GoTo Webinars for quite some time in our instance. I think it would be a good idea to have the option to integrate user interest ratings to be able to score our webinar audience based on GoTo insights. This would enable better management and customization of campaigns in Marketo based on not just the Attended and No Show but also on how well the people who attended interacted in the webinars.

Please consider making updates/improvements to the following web personalization interface issues No folder structureIt would be ideal to have the capability to organize WP campains into folders If you have multiple campaigns you could group them together using folders (by type, audiece, location, initiative, etc.). This will make things look cleaner in the campaigns interface, providing overall better organization, and an easier way to locate existing campaignsWeb Campaign names get cut off, there is no arrow to drag so you can see the full name, the only way is to hoverinconvenient especially when there is no folder structure, if the name could be expanded it would be a way of at least eyeballing what you are looking for No way to edit labelsagain another way to help eyeball what you are looking for but you can't edit the labels you create afterwards so if you made an error or your audience has changed there is no way to edit

Our team uses Mac devices and right now, the Marketo Sales Insights Email Add-in for Outlook (https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/marketo-sales-insight/msi-outlook-plugin/install-the-marketo-email-add-in-for-outlook-with-a-registration-code) is not supported on Mac devices. We would like to use this so our team can get the most from Sales Insights and further enhance our marketing and sales efforts. Would be great to see this add-in supported on Mac devices in the future.

If the account has a verified domain with DKIM and SPF (i.e. my.domain.com), that account should have the ability to turn off the dual DKIM signing for:dkim=pass header.i=@mktosender.com header.s=m1 and only sign fordkim=pass header.i=@my.domain.com header.s=myselectorname

Currently, the Sales Insights on the Accounts in SFDC only show Interesting Moments from contacts in the last 60 days. However, Sales Insights on the Contact in SFDC lasts forever, it would be very helpful for the Sales Insights on the Account to also last forever as it gives insights into how our Accounts as a whole are interacting with our company. Our marketing team utilizes Interesting Moments a lot for Account based marketing analysis and having this feature on the Account last as long as the contact would be incredibly helpful

I would love to see a change in the UI for the email blasts. It would be fantastic to be able to quickly toggle between control panel, summary, etc. instead of the drop down. Something similar to how we can quickly toggle between smart list, setup, etc. Just a quicker and cleaner way to navigate. 

In nurtures with evergreen content which run all year round it would be great if we could add an expiration dates or date ranges for specific images/content so it swaps out.   For example: image change with the seasons - winter / spring / summer / fall (autumn) 

It would be really helpful if there were a way to pull a list of people with a "Sync Person to SFDC" Activity and add constraints to that activity of exceptionMessage containing or fault containing. We have picklists for certain fields and if those fields have values that don't match the picklists and cause an error in the sync, there is no good way to pull that and make sure we're not missing leads to send over to sales.

Adding a "bot activity filter" in a Marketo Engage report

For String tokens, and SFDC Campaign tokens, and any other that might apply, Marketo should offer setting up a drop down menu with available options. If any drop down is not selected in the Program, you cannot activate smart campaigns. This solves multiple issues with Marketo:Restricts values to known available choicesUsers can no longer activate smart campaigns and have blank or not set token values

I asked the question "How to create 'Text Area' custom field using API" and this is what I got back from your support team. Hi there!Thank you for your patience.Following internal discussions with my team and reviewing the Marketo developer's documentation: https://developers.marketo.com/rest-api/endpoint-reference/lead-database-endpoint-reference/#!/Leads/createLeadFieldUsingPOST, it's apparent that this data type isn't supported through the API. This limitation might stem from either an oversight in the API design or the creation of the field type long after the API was established.However, I suggest submitting your suggestion to our idea portal. Our Product Team actively monitors these idea threads to identify opportunities for enhancing the user experience. I would recommend posting this idea or, if you wish, on the Nation platform regarding the inclusion of this data type. With any luck, our Product Team will notice these contributions and work towards incorporating it i

Admins should have the ability to edit/update agents' hours of availability for live chat and booking meetings.

Hi, I think it will be good if we have an option to select all the email assets that are currently in approved with draft state and bulk approve it when we update an email template. Currently, if we have 1000s of assets in the system that are using a specific template and if we make any improvements to the existing template to ensure continuity in the process for users, it is time consuming to click on every single asset and approve it. I know that once the approved asset ends up in approved with draft bucket, we dont have to worry but for housekeeping, I think it will be a good option to have. Thanks! 

As a Marketo user, I propose an enhancement that would allow us to directly set the Salesforce task type within Marketo’s “Create Task” flow step. Currently, this functionality is not available, and it would greatly improve our workflow efficiency if we could specify the task type during task creation.          Use Case:Streamlined Workflow:Imagine a scenario where we want to create a follow-up task for a lead or contact after a successful webinar registration.With the ability to set the task type directly in Marketo, we could create the task and assign it as an “Email” or “Call” task right away.This eliminates the need to manually adjust the task type in Salesforce after synchronization.Consistency and Accuracy:Ensuring consistent task types across platforms (Marketo and Salesforce) is crucial.By allowing direct task type selection in Marketo, we reduce the risk of discrepancies or misalignment between the two systems.Time Sa

In many different campaigns I create a landing page with the same name "LP - L320". I would like to be able to create a report that says:Filled out Form -> Add Constraint -> Web Page -> I'd like there to be an option when you dropdown the web page that it should say "contains". Currently the only options in the drop down are is and is not. How can I add "contains"?So that every time I create a new landing page I shouldn't have to add the landing page to the report.

I would love to be able to add NULL as an option in the multiple value chooser for the value in a field in a filter to be able to pull a list of people who have certain values in their field, or that field is blank, without having to add in another filter of it being empty. 

 Additional reports available for A/B tests.  If we test one email version against another – would love to see an email link report for each test version as opposed to just the general A/B test view.    

Marketo should allow us to update our field mappings in the platform rather than having to go through support.As business needs develop and marketing becomes more sophisticated we are making changes to our systems. New fields are added, old fields become deprecated, others are repurposed.Marketo creating and automatically syncing new Salesforce fields can be helpful, but I've had instances where I want to sync an existing Marketo field to our CRM, for example capturing behaviour scores in SFDC that we roll up to Accounts for an overall picture of the engagement at that level. Or the email preferences to pass through to our CS tool and make sure those updates are reflected in all the necessary platforms. As it stands to make those kinds of changes we create fields and then have to make the requests to support to update any mappings, as Marketo automatically syncs the new fields instead of giving us the option to map to an existing field.It adds time and hassle to what should be rel

When browsing or querying assets using the REST API (GET /rest/asset/v1/landingPages.json || /rest/asset/v1/landingPage/{{id}}.json) , the response for the status key does not have the value approved with draft :{ "success": true, "errors": [], "requestId": "844f#18c89c040e5", "warnings": [], "result": [ { "id": 10767, ... "status": "approved" } ] } but the status approved with draft is available in the reports via the UI - and annoyingly, the asset ID is not available in the UI reports Please standardise the UI reports and REST API responses.

Salesforce Marketing Cloud uses AI to send an email out to a person at their best engaged time, I assume based on when they have opened emails before. I saw this in a webinar but have not actually used the platform before.This would be really helpful as a/b tests on send times work for some but not others. If you can increase the likelihood of an open at the best time for a person, this would have a much higher open rate on an emailCan Marketo look at implementing something similar? This would improve our email stats heaps!