Adobe Marketo Engage

Consideration is being given to implementing Salesforce CDP (specifically MC-Data Cloud for Marketing). Not being particularly familiar with it, I'm being asked what will it take to integrate Data Cloud with Marketo. Has anyone done it? Are you making the CDP segments available to Marketo via custom objects directly? Trying to quickly get my head around this so any advice you provide will be very helpful. Thanks, Sheila

Hi, Marketo Campaign Setup and Analysis Initial Setup1. Imported a list into Marketo2. Set up the Ad Network Integration Sync3. Synced the target list from Marketo to Meta and LinkedIn4. Created social ads that drove users to our website with UTM parameters Observations and LearningsDespite importing the list to Marketo and syncing it to social platforms, users who came to our site via the Munchkin script were all recorded in Marketo as anonymous users. This was contrary to our expectation that we would know their identities.  Identification AttemptTo identify the anonymous users, we sent a Marketo email to the same target list. Some click data was observed as a result. Current ChallengeWe need to find the best way to:1. Identify known users2. Review their historical web activity data (including UTM parameters)3. Parse the UTM data into individual UTM fields in Marketo Current Setup First Smart Campaign- Trigger: Clicks Link in Email- Flow: Reque

Hello Community,    Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Natalie Kremer (@natalie_kremer) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Business Practitioner Expert (AD0-E559) exam, through to the end of the program.     A little bit about your Adobe Marketo Engage Community Mentor, Natalie:       Natalie Kremer is a seasoned marketing operations leader with over ten years of experience, is a three-time Marketo Engage Champion and Marketo User Group Leader. As the Senior Manager of Consulting Services at Etumos, she leads a team of consultants, driving innovative client solutions and professional growth.                 Aspirants mapped to @natalie_krem

Hello, Marketing Nation! Welcome to the sixth post of "Tuesday Tech Bytes 2024 Edition.". Today, we're diving into the world of Managing Large Data Updates in Marketo by "yours truly" and reviewed by the rest of the Tech Bytes Team! Use these to supercharge your marketing efforts and data transfers with Adobe Marketo Engage.   There are no shortcuts for managing large data updates in Marketo. The process can be complex and sometimes time-consuming, especially when dealing with the syncs between Marketo and Salesforce. Today, we explore the best practices to ensure a smooth and efficient update process, minimizing disruptions to your daily operations.   Understanding Sync Limitations One of the biggest challenges with Marketo is the speed of the sync cycle, which is constrained by Salesforce’s API limitations. While it might be tempting to increase batch sizes in an attempt to speed up the process, this approach can be counterproductive. Increasing the batch sizes will only ex

Filtering CustomObjects with multiple values using the "input" parameter results in duplicate records.Example:Executing this request, where the value "myTestLC" is provided twice  results in 3 custom object results, 2 of which are duplicates. { "fields": ["CreatedAt","MarketoGUID","UpdatedAt","Check123"], "filterType": "Check123", "input": [ { "Check123": "myTestLC" }, { "Check123": "myTestLC" }, { "Check123": "myTestLC2" } ] }  Results: { "requestId": "5ac3#19136337ab7", "result": [ { "seq": 0, "marketoGUID": "f2b54589-f283-49cc-a891-e0324fc4ad65", "check123": "myTestLC", "createdAt": "2024-08-09T08:12:04Z", "updatedAt": "2024-08-09T08:12:04Z" }, { "seq": 1, "marketoGUID": "f2b54589-f283-49cc-a891-e0324fc4ad65", "check123": "myTestLC", "createdAt": "2024-08-09T08:12:04Z", "updatedAt": "2024-08-09T08:12:04Z" }, { "seq": 2, "marketoGUID": "f1f677bd-0960-4d12-a4e0-f4

Hello, Marketing Nation! Welcome to the fifth post of "Tuesday Tech Bytes 2024 Edition.". Today, we're diving into the world of  Data Retention Regulations, Compliance, and Automating Compliance with Workflows in Marketo by our very own Balkar Singh Rao and reviewed by the rest of the Tech Bytes Team! Use these to supercharge your marketing efforts with Adobe Marketo Engage.   Compliance requires organizations to handle data responsibly, often requiring the deletion of data after a specific period unless certain conditions are met.   Data Retention Regulations Regulations such as GDPR and CCPA emphasize data retention, necessitating the deletion of data after certain periods unless specific conditions apply. This ensures that organizations do not retain personal data longer than necessary.   Examples (Illustrative only) of Data Retention Customer data for commercial purposes can be retained for three years post the end of the commercial relationship. Pros

Hi Peers,One of our clients wants to integrate their Legacy CRM with marketo which i have never done before.I am looking for advice on to what are the best practice to be followed while integrating & if anyone has previously integrated Marketo with custom CRM what process have they followed. Thank you

Filtering CustomObjects by boolean type must be done using 0/1 values.Example:This request works as expected and returns all custom objects with "Test" set to true.  { "fields": ["CreatedAt","MarketoGUID","UpdatedAt","Test"], "filterType": "Test", "input": [ { "Test": 1 } ] }  Even using "Test": "1" works as expected, however, using "Test": true, or "Test": "true", or "Test": "True" does not work. Testing with form data shows the same results Is this expected and documented? Filtering ProgramMembers using the "reachedSuccess" boolean field works with "true"/"false" values.

We have a running triggered smart campaign that consists of multiple "send email" steps separated by wait steps. We added a "call webhook" step before the first wait step (the smart campaign was still active) - intending for all new users entering the campaign to begin having the webhook fired. However, as soon as we added the webhook, it caused all existing users in the flow (anyone currently in a wait step) to immediately have the webhook fired and then proceed to the next step in the flow again.For example:1. A user was on step 11 of the flow2. We added a "call webhook" step as step 33. The user in step 11 (wait step) immediately had the webhook called4. The user progressed to step 4 (an email they had already received - it "sent" but did not deliver), and then went to step 5 (another wait step).Are "Call webhook" steps supposed to operate this way (violate the order of an active smart campaign flow) or is this a bug?

I am working on integrating Interactive Webinars within our Marketo instance and a few questions popped up from our team.Can we create a QA that pops up after the webinar ends?Can we limit the visibility of number of attendees so that people joining cannot see?Limit the chat to only the presenters?Thanks for any insights!

Hi, So I'm trying to GET the pagingToken to later fetch some email reports. I need the pageToken for this but it will only give out a ":censored:" Next Page Token. These are my fields:URL: localhost/rest/v1/activities/pagingtoken.json (annonymizing my address) Query String Parameters: sinceDatetime=2024-04-12T12:00:00Z Response would be:{"requestId":"3e6e#29236e43b3a","success":true,"nextPageToken":":censored:65:2d0ad1a30b:"} (some data have been changed for privacy reasons) Is there anything I'm missing? I've also tried to put the access token as a form of authentication but keeps "censoring" my Next Page Token 😞 Thanks! 

Hi all,Wondering if anyone has found a smoother way to accomplish sharing leads with external vendors. We have a sponsored webinar coming up with an external vendor, SecureWorld. We host the main webinar landing page (using a Marketo form on Plasmic) to have control over the branding and send our own confirmation and reminder emails. The external vendor also has their own landing page and hosts the event on ON24. In the past, we've used our own landing page and then used Zapier to automatically add these leads to a Google Sheet shared with the vendor. The vendor then has had to upload the list so registrants are able to log in to the webinar. We also have to manually upload any registrants from their landing page. A few issues we've run into:- Last minute registrants on our landing page aren't uploaded on their end and can't log in to the webinar. They then register on the vendor's landing page and we have duplicate leads (sometime with the same email address and sometim

Hi there, I'm wondering when you all update your most recent campaign/program field. Is it when someone opens/clicks or is it even more broad, for example when an email is delivered or sent? Thanks! Chris

Hey all! My new SVP came from a company that for each MQL, they created a new lead in SFDC for sales to work and then convert into the existing contact when they were ready to create an opp. The intent of this was for tracking if sales was working the leads properly without building additional automation on the contact object. I want to note this is in a B2B environment as well.  My question is, has anyone else seen or done this? All of my peers I have spoken to have advised against it, and my initial reaction was in line with that too. But hearing that it was done with success at a previous company I am approaching this with a open mind and looking to find out more!  My reservations are:If we force a duplicate, is there any way to tell Marketo to always put the latest activity to the newest lead, my understanding is it will attach activity to whichever its algorithm finds first. If we create duplicates how can we make sure to avoid any sync errors for hav

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Hi all, Just wanted to know the comunnity's opinion on this.Right now we do list uploads for our tradeshows in which we change their statuses to the ones we have (e.g. attended, no show, etc) As of now, we are using one list upload for every program status. I've thought on referencing those Program Statuses in one column to match  PMCF and have an internal campaign run that to change their status depending on that value. Wondered if any other could think of a more effective way of doing this. If we add them directly as members of the campaign, I'm afraid we can only select 1 status... Any brainstorming would be appreciated, thanks!

It's a new month, and you know what that means! Time for another MarketoChampion  Office Hours!Start your weekend off right, on Friday, August 9, and join our panel of experts as we discuss all things Marketo and MarketingOperations. Bring your curiosity to learn and your questions to the panel.When: Friday, August 9 | 9:00 am PT / 11:00 am CT / 5:00 pm BST / 9:30 pm IST🎤Panelists: Zoe Forman, Chris Kelley, Carissa Russell, Jenny Robertson 🎓Moderator: Sarah RyanHosted by: Darshil Shah, Courtny Edwards-Jones, and Christiane Rodes Following the Adobe Skill Exchange on Thursday, we're excited to keep the Marketo conversation going and are ready to answer your questions.It is not too late to join this month's office hours: REGISTER NOW

Hello.I recently received a response from Nation and with the help of an engineer at the support center.I understood that the campaign folder only aggregates emails from smart campaigns inside the folder.However, I have additional questions, so I'm asking you one more question. What I would like to ask you additionally is that if there are multiple child campaign folders within one parent campaign folder, does the email statistics in the parent campaign folder aggregate emails from your own smart campaign and all the smart campaigns within the child campaign folder?Assuming the answer to the above question is 'true', I checked my instance and it was not. When I checked on my instance, The email data found in the child campaign folder(New Campaign Folder) is not visible in the parent campaign folder(Jiwon Heo folder), but it is visible in the grand parent campaign folder(Marketing Internal Training folder).Can you tell me why it is confirmed like this?I attached a screenshot w

I need a sanity check here from the masses..  Scenario: A nurture of let's just say 6 emails is to be sent out, What is the "best practice" in marketo to set up the following: Is it better to: 1. Have multiple smart campaigns (1 per email) for engagement activities (opens, clicks, etc.) with 1 flow step. OR2. Have 1 smart campaign (for all emails combined) with a flow step with multiple choices (for each email choice).  ex.)1. Smart list: clicked email 1    Flow: Change Status in SFDC: Clicked2. Smart List: Clicked Email 1,2,3,4,5,6    Flow: Change status in SFDC:         If Email 1 -- SFDC Campaign 1: Clicked         If Email 2 -- SFDC Campaign 2: Clicked         If Email 3 -- SFDC Campaign 3: Clicked         If Email 4 -- SFDC Campaign 4: Clicked         If Email 5 -- SFDC Campaign 5: Clicked    &

Hi all, We have implemented a prospect scoring model within the past year to keep track of the activity our prospects are performing within the context of a nurture program. We're using a tiered system, so we go from Level A to Level F based on the priority level, so the threshold to MQL is as follows:Level A: at least 30Level B: at least 40Level C: at least 50(we are no longer allowing Level F to MQL) At face value the model seems to be working fine; however, when I dig into the MQLs, it looks like majority of them are not what I would consider "true" MQLs -- my main concern being the amount of clicks within the same minute within the emails (ie -- bots).  In our behavior triggers, we have added the filter constraint "Is Bot Activity" = false, and when Marketo rolled out the updates to the bot filtration, we enabled the following, but are still running in to this issue: Has anyone run into something similar with your scoring models? If so, how did you filter o

Hello, Im trying to update a couple of fields - Person Source, Last Touch Medium. In a certainly couple of records there is existing data that I want to change, but when I do change, it doesn't save and reverts back to the original value. In other records I can change and it updates but these particular records it just wont update. Not sure why