Hello Community, Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Carissa Russell (@carissarussell) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Business Practitioner Expert (AD0-E559) exam, through to the end of the program. A little bit about your Adobe Marketo Engage Community Mentor, Carissa: Carissa Russell has enjoyed working in marketing automation/operations for ten years. She is currently the Senior Marketing Operations Analyst for McGraw Hill, and is a 3x Marketo Engage Champion, Adobe Subject Matter Expert, MCE and former Fearless 50. She has previous expertise administering marketing automation platforms, managing marketing tech stacks and integrating system tools. She is passionate about creating strong system processes to provide data that tell compelling stories to guide and empower marketing/sales decisions. When she's not developing system operations, you can find her painting, doing photography, or customizing toys. Aspirants mapped to @carissarussell: @m_zin @nicole_b_25 @tianalexys-2 @kate_david @keiyin2024 @mnarendrareddy How to Participate Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024. Aspirants: Post your Questions in this thread to connect with your Mentor Carissa, and your fellow Aspirant peers. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate! Suggested Next Steps for Aspirants: Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. Like this thread to confirm your participation in the program Introduce yourself to Carissa and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Business Practitioner Expert (AD0-E559) certification Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! Quick links Mentorship Program Link Adobe Marketo Engage Certifications Overview Link Adobe Marketo Engage Professional (AD0-E555) AME Professional Exam Prep Guide (requires login) Adobe Marketo Engage Business Practitioner Expert (AD0-E559) AME Business Practitioner Expert Exam Prep Guide (requires login) Adobe Marketo Engage Architect Master (AD0-E560) AME Architect Master Exam Prep Guide (requires login) We're wishing you all the best as you embark on this learning journey! Cheers, Jon

jon_chen

Community Manager

Question

🗣️ [Mentor Carissa Russell] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

Forum|Forum|1 year ago
May 21, 2024
18 replies
8417 views

Hello Community,

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Carissa Russell (@carissarussell) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Business Practitioner Expert (AD0-E559) exam, through to the end of the program.

A little bit about your Adobe Marketo Engage Community Mentor, Carissa:

Carissa Russell has enjoyed working in marketing automation/operations for ten years. She is currently the Senior Marketing Operations Analyst for McGraw Hill, and is a 3x Marketo Engage Champion, Adobe Subject Matter Expert, MCE and former Fearless 50. She has previous expertise administering marketing automation platforms, managing marketing tech stacks and integrating system tools. She is passionate about creating strong system processes to provide data that tell compelling stories to guide and empower marketing/sales decisions. When she's not developing system operations, you can find her painting, doing photography, or customizing toys.

Aspirants mapped to @carissarussell:

How to Participate

Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
Aspirants: Post your Questions in this thread to connect with your Mentor Carissa, and your fellow Aspirant peers.
You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!

Suggested Next Steps for Aspirants:

Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants.
Like this thread to confirm your participation in the program
Introduce yourself to Carissa and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage
Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Business Practitioner Expert (AD0-E559) certification
Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs!
Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts!

Quick links

We're wishing you all the best as you embark on this learning journey!

Cheers,

Jon

Marketo

Keiyin2024

Level 2

Hello this is Keiyin from Snowflake. I am a marketing coordinator in this organization and have been in this company for 3 years. In my daily work, I use Marketo a lot but only know some parts of functions at Marketo so I am hoping to use this program and Carissa's support to gain more knowledge about Marketo as a platform for Marketing operation as I am planning my next move as a Marketing operation team member. Hope to engage with more people and be a Marketo expert to help other people.

CarissaRussell

Adobe Champion

Hi Keiyin, nice to meet you! Thanks for joining us, sounds like you have a great base to kick off this certification journey - excited to get started!

Keiyin2024

Level 2

Thank you Carissa! Still have a lot to catch up!! Looking forward to taking the certification.

tianalexys-2

Level 2

Hi everyone 👋 My name is Tiana and I currently work at Podium doing marketing operations there for a little over 3 years. I recently moved from our Utah, USA team to the team in Melbourne, Australia.

I am looking to deepen and test my Marketo knowledge by way of the certification test and am looking forward to engaging with this group in preparation.

In my spare time I enjoy going to farmer's markets, trying new local cafes/restaurants, and swimming in the ocean🍓🏖

CarissaRussell

Adobe Champion

Hello Tiana, so glad to have you! Looking forward to getting helping you along your certification journey!

M_Zin

Level 2

Hi everyone, my name is Maw and working at Snowflake as Marketing Automation and operation manager for 2+ year now. I live in a beautiful country Singapore. looking forward to learn new things from@CarissaRussell and all teammate here. Fun fact, in this group, I have @keiyin2024 my Snowflake colleague and Carrisa is from my previous company McGraw-Hill where I had worked for 11 years!

CarissaRussell

Adobe Champion

Hi there Maw, love that you used to work for MH! The culture and people here are unmatched, it's no surprise you would do well in marketing automation! 🙂

Hope I can help you and Keiyin build the skills you need to knock out that certification! Can't wait to get going!

K

Kate_David

Level 2

Hi Team @carissarussell: Grateful for this opportunity to be a part of this Mentor group. My name is Kate David and I work as the Campaign & Nurture Strategy Manger here at SurePayroll, which is owned by Paychex here. I have been working in Marketo for 3 years and look forward to learning from you all.
I love ALL types of food, hiking and traveling.

CarissaRussell

Adobe Champion

Thanks for joining us Kate, nice to meet you! You would love Cleveland (where I'm based) surprisingly good food with all the farmland nearby, haha
Looking forward to building certification skills in this group!

K

Kate_David

Level 2

LOL...I have been to Cleveland. We drove through a couple of summers ago when we were headed out East for vacation. My husband also has a client there and loves it. We did hit a couple of good restaurants there and loved the cute waterfront area there.

Nicole_B_25

Level 2

Hello,

My name is Nicole Behnke. I am the Senior Manager, Marketing Operations at PowerSchool (a SaaS software company for Ed Tech). I have been in marketing automation for over 10 years, and use Marketo on a daily basis. I worked in many marketing automation platforms and Marketo is the best. I am looking forward to getting certified and gaining a deeper knowledge of Marketo.

Nicole Behnke

CarissaRussell

Adobe Champion

Welcome Nicole! Sounds like you and I have similar experience, love that you've been working in the platform for so long! I hope to help you round out any areas of knowledge you feel you could use mentorship in - looking forward to it!

CarissaRussell

Adobe Champion

Hey there group, if you are in the US hope you enjoyed a long weekend and everyone has eased into getting started!

How do you participate with this group in the weekly thread?

Make sure to subscribe to this thread so you are notified and can watch for the weekly posts.
On Mondays I will highlight the module we will be focusing on in the Exam Prep Guide via this mentor thread.
Review the weekly module in the Exam Prep Guide (5 weeks, 4 modules) - If you have any questions while working through the prep guide, or while working through any additional self-guided lessons, post here and tag me so I can help work through it. Don't be shy, I'm here to help you!
On Fridays I will post a module related "quiz question" that focuses on the skills we are learning that week (if areas have been highlighted by the group, I'll focus there) and you can reply with your answers.

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Starting out, week one hits one of the harder sections to get experience with in my opinion, and for this exam level, Administration and Maintenance represents 12% of the overall exam score.

It covers the following topics:

Determine the mapping process between Marketo and CRM
Identify what happened to an asset using the Audit Trail
Recognize differences between users and roles
Given a scenario, identify the best fit for using workspace and partitions
Identify CRM platforms with native Marketo synchronization
Given a scenario, locate where information is referenced

A lot of these points can depend on how the organization you work with has implemented the product - With it being a smaller part of the exam, you don't have to worry about being too in-depth here, but it's good to have a basic knowledge of how everything is plugged in, mapped and monitored - which is more along the knowledge level this exam is looking for.

Check out the prep guide for this week and if you have any areas above you want to make sure are covered, let me know here. I'll post our first prep question related to the above on Friday - good luck, and let's get going! ❤️

CarissaRussell

Adobe Champion

Hey there group! @M_Zin, @Nicole_B_25, @tianalexys, @kdavid, @Keiyin2024, & @mnarendrareddy
Happy Friday! Hope you've had time to log in and check out the Exam Prep Guide - Section one, on Administration and Maintenance is what we're looking at first! It breaks it down into pretty logical sections, I picked a few of what I think are the top areas to keep in mind for our weekly quiz.

Question 1: Audit Trail

What is the primary purpose of the audit trail feature in Marketo Engage? (pick 1)

To analyze the performance of email campaigns and generate detailed reports on open and click rates.
To automate the creation of personalized marketing content based on user behavior and preferences.
To integrate third-party applications and manage API connections within the Marketo platform.
To track changes and updates made to marketing assets and records, providing a detailed history of user activities for compliance and troubleshooting.

Question 2: Field Management

The following is true about system managed fields in Marketo: (pick 2)

System-managed fields are predefined by Marketo and automatically updated by the system to track important data points such as lead creation date and email bounce status.
System-managed fields can be manually edited by users to correct any discrepancies in lead data.
System-managed fields help ensure data integrity by maintaining consistent and accurate information across the platform.
System-managed fields are primarily used for customizing email templates and landing pages to better target specific audience segments.

Question 3: Workspaces & Partitions
What is the primary difference between a Marketo workspace and a Marketo partition and how they function within the platform? (pick 1)

A Marketo workspace is used to segment and manage different sets of marketing assets and campaigns, while a Marketo partition is used to segment and manage different sets of lead data within a single instance.
A Marketo workspace is used to create custom reports and dashboards, while a Marketo partition is used to store historical campaign data.
A Marketo workspace is designed for organizing user roles and permissions, while a Marketo partition is designed for managing email deliverability settings.
A Marketo workspace is primarily for managing CRM integrations, while a Marketo partition is primarily for managing landing page designs.

All of these docs can be found within sections from the first part of the Exam Prep Guide which guides you through step by step. As a reminder, we get to nominate mentees for perks, so give these questions a shot and let me know what you're most interested in focusing on learning more about!

Next week we will check out Section 2: Marketing Activities/Campaign Management of the Exam Prep Guide which is 46% of the overall exam - Have a great weekend.

Keiyin2024

Level 2

Sorry Carissa, my work schedule is very packed since last week and until Jun 7. So I think I will need to catch up the prep from week 3. I will do my best!

Are we going to share answers via this thread? I don't know how this works so I am just sending it here. Thank you.

Q1: D

Q2: A and C

Q3: C

CarissaRussell

Adobe Champion

No worries! Last week was a holiday and some countries had elections, etc so there were a lot of slow starts - there's a practice test at the end and I'm here to answer any questions you have along the way so hopefully you can get what you need out of it!

Yep, you did it just right - just reply to the friday post with your answers!

1 & 2 are correct, great work! 3 is A as the correct answer. Email deliverability is set in admin and monitored in UI/in additional products - so it is not tied to workspaces or partitions like that. I like to think of Partitions as hard walled containers for the people data that lives in Marketo, and Workspaces as soft walls for the data, but functions as hard walls for your assets and user permissions, and is how you manage that within Marketo.

It's one of the harder things to get a grasp of, especially if you aren't an admin user - but luckily the questions about this are not very in-depth, and if you have the understanding above of which one (partition/workspace) interacts with what kind of data (person/lead data, assets/marketo users) you'll have it!

I'll post the intro to this week in a comment below, over the weekend the Exam Prep Guide links updated, so make sure to update your bookmarks if you have them!

Additionally, there's this great self-guided module education here, if you like video learning and have some areas you want to focus on.

CarissaRussell

Adobe Champion

Hey there group, thanks to those who got started - feel free to jump right in, and answer any previously posted questions!

How do you participate with this group in the weekly thread?

Subscribe to this thread
On Mondays I will highlight the module we will be focusing on in the Exam Prep Guide via this mentor thread.
Review the weekly module in the Exam Prep Guide (5 weeks, 4 modules - test at the end!)
On Fridays I will post a module related "quiz question" and you can reply with your answers.

----------------------------------------------------------------------------

Week two is the bulk of the exam with 46% of the total and represents where most of us have our experience in, Marketing Activities/Campaign Management.

This section is designed to test your ability to:

Demonstrate an understanding of Smart Campaigns, logic, constraints, and flow steps
Given a scenario, define the next step
Identify the root cause of a problem
Interpret the relationship between programs, channels, tags, and period cost
Demonstrate/apply the correct configuration to Engagement Programs
Give examples of usage for different types of tokens
Summarize the utility of Webhooks in Marketo and how they are used
Identify and apply the appropriate use of the PMCF
Explain the benefits of Global Assets and how to use them
Demonstrate the capabilities of forms
Perform and analyze an A/B test strategy
Apply best practices around A/B testing
Identify where a program or asset has been referenced with ‘Used By’
Troubleshoot communication limits
Use Webinar provider information in an event program
Explain the process of performing a quality check on any Marketo program
Explain the process of performing a quality check on an email

Depending on where your experience is, you may want to check out this great self-guided education post outside of the exam prep to dive deeper into needed areas.

Thanks for those that answered on friday, I will post some new questions and in the meantime if you have anything that pops up, reply here so we can chat!

Nicole_B_25

Level 2

@carissarussell can I take the practice test for free? I logged in to practice test site and it showed that I needed to redeem a code.

Also-I have no idea if I set up my Adobe Credential Managment profile correctly. Is there a way you can review and make sure I set it up properly? It's associated with my current work email address. What if I change jobs--how will I get back to this site and confirm my credentials?

Thanks for your help.

Nicole Behnke

CarissaRussell

Adobe Champion

The practice test through the Exam Prep Guide should be free, but you do need a Marketo login (similar to here on community) to access the guide with the test at the end. I am unable to check the status of your account since I'm also a user just like yourself, but I can tag @jon_chen in here, as he is the Community Manager. He is also the one who can append your old Marketo community login to your new one when you change roles and connect the email addresses.

I would encourage sending him a message if you are logged in and still having trouble, he can get you going!

Nicole_B_25

Level 2

@carissarussell I would like to understand more about how to use Tags in email metric reporting. Can I add a tag similar to how I would add a segmentation to break out my data in reporting? For example if I pull in a channel tag it would break out the data to all the sub groups associated with that channel tag:

For Example: Tag is Product, I can pull that tag into reporting and it would break out my email metrics by each product I have tagged in that product channel?

If not can you give some ideas on how I can better use tags? I tag everything but never understood how I could truly use it for reporting.

Can I do this within Marketo Analytics or would this be something I use in Rev Cycle Explorer?

Nicole Behnke

K

Kate_David

Level 2

I second this question. Interested in the reporting capabilities of tags.

CarissaRussell

Adobe Champion

Wanted to note I collated the answers to this in this comment here!

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