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stephens6273755
Level 3
September 26, 2024
Question

Form Auto-Enrichment Solution Suggestions

  • September 26, 2024
  • 1 reply
  • 730 views

Hi.

Does anyone have experience with a tool that automatically enriches forms with data from third-party sources (such as ZoomInfo) that they can recommend?

 

I am looking for a solution that will offer type-ahead functionality on the company name when someone begins filling out the company name field in a form. For example, if someone types in Rutgers University, the tool would ask, "Do you work for this Rutgers University", and then auto-fill the rest of the fields.


Ringlead used to offer a feature like this, but their product was sunsetted in favor of ZoomInfo's solution when ZoomInfo acquired RingLead. ZoomInfo also offers a similar feature, but their enrichment kicks in after someone types in their email address. I am looking for something that is based on company name submissions rather than email, so wondering if anyone has any suggestions.


Thanks in advance!

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1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
September 26, 2024

ZoomInfo can be triggered on any form event actually — you use the JS API.

 

In fact, you should always invoke it manually because the “automatic” integration with Marketo has a lot of quirks and doesn’t cooperate with other Marketo Forms 2.0 features.

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