Adobe Marketo Engage

Hello, may I ask what is the best way to do ab testing in an engagement program? Champion challenger email or the random sample? Please share any related article or videos, thank you

Anybody take the renewal exam for the Business Pract. one? Is is all theory like the original certification. Anything I should brush up on? I'm trying to get into certification exam mode again. 😂

Is there any hacky way to have an email performance report that shows both email, and segment? I'm trying to segment for 100+ emails, so don't want to group by language/segment in each individual email and then combine. Hoping there's a way to have the email names, and an additional layer. FWIW - there was pretty much the exact same question asked here 5 years ago, hoping someone has solved since. (here's the last one: I feel like i know the answer to this, but is there a way to pull an email performance report that is grouped by segmentation, with the level above that being by email?) Thanks in advance! 

I can't find any documentation that defines what a web page is in Marketo. For example, when someone stays on a page for +10 seconds, The would qualify as a visit? I saw that a session is 30 minutes in Marketo, but I am not certain those are the same things. Any additional info would help, as we are trying to track and apply lead scoring to certain pages on our website, but the numbers aren't making a whole lot of sense. 

Dynamic Chat is introducing a new feature called Conversational Flows, which gives marketers the ability to make any call-to-action into a conversational experience. Marketo Engage Forms will be able to integrate directly with Conversational Flows so that marketers can instantly qualify leads for meeting bookings, offer white papers in window, collect additional information from leads, and more. You can even qualify leads based on their membership in a Smart List or Static List with our Dynamic Chat Prime offering.   Let’s take a look at a simple example. Let’s say I want to offer a meeting booking experience for high value contacts in strategic accounts that I currently segment on with a Smart List. In Dynamic Chat, I’ve built a Conversational Flow that I want my form to call after submission that thanks the person for their interest and offers them to book a meeting on a BDR’s calendar.       In Marketo Engage, it’s very simple to setup the audience criteria for

Hey,I have just launched Dynamic Chat on my site. I was wondering if I can change the language of Dynamic Chat conversation from English to Spanish or any other language based on the IP tracking of the country the user belongs to.Is it possible? how can I do it?Thanks 

Last updated date: September 20th, 2024   Hi Marketo Engage Community,   If you have not conquered Engagement Programs yet, please watch this Learn From Your Peers webinar covering the best practices for planning and building Engagement Programs. Engagement programs give you the power to listen to the needs and behavior of your customers and provide them with the relevant journey and necessary content.    Adobe Marketo Engage Champion @maxg013 shares his years of wisdom, end-to-end processes from planning to execution, and real-world Engagement Program use cases across various customer lifecycle stages.   Key topics you’ll learn:  Develop multi-stream strategy and plan: defining, progressing, and exiting streams Build in Marketo Engage: program set up, nesting, request and executable campaigns Report and measure success: leveraging native reporting functionalities such as Engagement Scores, Email Performance, and Stream Performance Report

Hello everyone,I'm currently working on a project involving a toggle translator to translate our website into multiple languages. For example, when the website is translated into German, the Marketo form displays the "Country" field as "Land," and countries are shown in German (e.g., "Germany" becomes "Deutschland").I need to capture the translated value, such as "Deutschland," in addition to the default value ("Germany") in Marketo. This is important for personalizing emails in German, so the country should be displayed as "Deutschland" when sending emails in German.Has anyone encountered a similar situation or found a solution to ensure that the country token adapts to the language of the email?Any help or suggestions would be greatly appreciated!Thanks in advance!

Our company is looking to merge our instance of Salesforce with another instance, which means we will need to move Marketo to that instance.  I am curious if anyone has done this, what recomendations you have, and how you managed costs as you did so? 

Hi Marketo Engage Administrators,    Amy from the Adoption Marketing team at Adobe. 👋  Our team’s goal is to drive product adoption and retention, and we do this by creating scalable and personalized learning programs that help customers maximize product value.   I am researching how Marketo Engage administrators like you advanced your Marketo Engage skills beyond the onboarding stage and identify gaps and opportunities to improve your learning experience. The feedback you share will be used to enhance Adobe learning resources(e.g., Adobe Experience League). You will also be able to directly suggest topics or contribute content ideas that you think would have a greater impact on the Marketo Engage Community. Have a topic you feel passionate about collaborating with me on on? I am more than happy to connect to tell your stories and bring the gotchas to the wider community!    Share your thoughts with us by taking t

Hi,I am the  Marketo admin and one of the user has changed to a different workspace.Now when they are sending emails, the default From Email Address is incorrect. As an Admin, Can I change the default From Email and From Email Address for the user?When I read posts, it suggests that they need to go to Admin tab and Email to change it,I do not want to promote the user as Admin on the system.I can do temporarily upgrade them and roll back after they change.ButAsking if there is any other way to do it? thanksSree 

Hi All, I'm downgrading our Triggers to overnight Batch runs when possible to improve the speed of our system. My question to everyone is, when looking at your Campaign Inspector, what is the best practice for the ideal number of Active Triggered Campaigns running daily at one time? Through experience and research, it seems like anything over 1000 will slow down the system, so what range below would be best practice? 150+250+300+500+Between 500-800Any help is appreciated! Cheers, Chris

Has anyone had any instances where an email has bounced, the status hasn't changed to delivered, but then has been marked as opened? I am intrigued to know how this may be the case. Thank you!

Hi all, Can someone please verify that I am using the correct formula for the advanced filter (see screenshot attached). I want the following:- they must have opened an email in the last 1000 days OR - clicked a link in an email in the last 1000 daysAND - they must NOT be apart of list 3 or 4 (blurred list names for obvious reasons) Right now, this is the formula I have: (1 or 2) and (3 and 4) I know when using the "NOT IN Member of List" filter i have to use the logic "and". I just want to be safe and make sure the formula suppresses the correct records.   Thanks in advance!

Hello, Can someone help me understand why we are not able to delete programs in Marketo.The case is there are certain default programs and email send programs that we need to delete. Some of the programs are getting deleted but others are not.Primarily, I have taken care of and deleted all the assets (smart lists, campaigns) to make sure these are not shared with other campaigns within the same workspace or other workspaces. Could there be any reason why I am not able to delete these programs? Appreciate your help. Thank you! 

Hi All, Is it possible to remove campaigns from the campaign queue? For context, I have turned off a few active triggered campaigns because I thought it would remove it from the queue, but it despite it being off, it has not lost its spot in line.  Any help appreciated. Thanks,Chris

@SanfordWhiteman Sandy, I've successfully used your directions from your Stop using direct download links (unless you want to lose tracking!) blog to record hits to an .ics file that's not in a Marketo email. But when I tested it with my colleagues, their lead info was not recorded. I set up the empty landing page as the redirector. But I had to modify the trigger, adding in the full address of the asset, make it work: Visits Web Page:Web Page contains:  info.companyname.com/calendar#info.companyname.com/rs/XXX-XXX-XXX/XXX/calendar-file.ics Why are we not able to capture lead info from known leads (the colleagues who tested are in the Marketo database)?

HI, We have a batch campaign that is triggering Slack alerts but I was told that Slack cannot process more than 150 requests at the same time and probably even less. We have a batch campaign that updates the webinar status for attendees of webinars but for some webinars we have over 300 attendees and it updates them all at the same time. I was wondering if anyone has a way to run these group of leads in batches of 30-50 people with a wait step of 30 seconds between one another.  I tried to use a random sample and static lists and a smart campaign that runs for every static list with a delay between them but it ran all of them at the same time.  Any idea? 

On our last MUG Q&A call, a Marketo vet asked about a webhook setup recommended by a certain vendor (who will remain anonymous to save embarrassment).   The vendor’s setup guide included this striking note:   For items like date, system tokens can be used since the API does not, in most cases, include a timestamp in its response. And an accompanying screenshot:   This was mind-blowing for everyone on the call. Despite being — I think it’s safe to say! — a Marketo webhooks guru, I’d never seen this attempted before. We extended the Q&A by a half hour just to test it out live.   Problem is it doesn’t actually work. The response mapping does do something to the person record, and if you’re not paying close attention (and/or are not an experienced Marketo user, as was probably the case at the vendor) you might think it works.   Setting up a test I set up a webhook hitting one of my test servers, which always returns this static JSON: { "car_count" : 1

Hello all,  As a best practice, we're trying to avoid putting lead tokens with PII (like first name, last name, email address and phone number) in an email link that goes to a Marketo landing page.  The landing page has a form with fields that we ideally want to pre-populate with these personal details so the customer doesn't have to fill in all their info themselves (since we already have it!).   Example URL:testpagewithform.com/?First={{lead.First Name}}&Last={{lead.Last Name}}&Email={{lead.Email Address}}&Phone={{lead.Phone Number}}....... So I *think* what I'm after is how to hash these fields so PII isn't included when someone clicks through the link, nor when they submit the form on the landing page and it goes back into Marketo.  Is that possible out-of-the-box in Marketo? Thanks!Megan  

Hi All, I was wondering if anyone has any best practice advice on using the Priority Override for Trigger Campaigns? See here - https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/core-marketo-concepts/smart-campaigns/using-smart-campaigns/priority-override-for-trigger-campaigns I want to speed up my system and in my research, came across this feature and naturally became curious on how to best use it.  My first instinct is to prioritize something like a list import trigger to ensure it actions fast as that is always a top priority. And given that in the Product Doc, Marketo is promoting using the feature for trigger campaigns that better align with your business.  That said, I'm wondering if the best practice would be to prioritize any key operational programs that push essential data and if they should ultimately win out? Any advice welcomed!Cheers,Chris

Hi, we are using a custom object in Marketo to capture some attendance fields of webinars, meaning attendance duration, QA, Poll and survey answers and we want to add this data to the campaign member on Salesforce. Anyone has any idea how can we achieve that? Thanks

Hi Team,   I am curious to know how you are utilizing the Bot Activity feature in Marketo. Many of my clients are using an Activity Duration of 0 seconds, while some are using 2 minutes.    Recently, in one user group, they suggested a 2-second duration. I'd love to hear your thoughts and experiences on this.