Adobe Marketo Engage

One of the first things you will discover when you start working In Marketo Engage is how much your success in delivering on your revenue goals depends on your shared processes with your CRM.  If you’re like me, and many other Marketo Engage experts, that CRM (Customer Relationship Management) system is Salesforce.  This is for good reason.  Marketo Engage was originally developed with Salesforce Sales Cloud integration at the core of its operations and this is an incredible advantage over other marketing automation tools.   Salesforce and Marketo may be considered rival solutions in your organization.  Marketo Engage is mostly owned and managed by Marketing and Salesforce is owned and managed by IT or Sales Operations.  Salesforce is based on a relational database structure (Leads, Accounts, Contacts, and Opportunities as the core “objects” as they are called in Salesforce-speak) and Marketo Engage uses a more denormalized “Person” record for co

You asked, we listened! We've heard many deliverability related questions from the community so we've partnered with our deliverability team to put together an FAQ below to address the most burning topics. Please comment below if your questions are not answered here or if you have additional questions!     What is Apple’s Mail Privacy Protection (MPP) policy change and how does it impact Marketo users? In short, Apple’s MPP allows Apple device email recipients to opt in to MPP in order to anonymize their email open activity from being tracked. Note this change impacts the entire email marketing industry, not just Marketo users, as the new policy prevents email open activities tracking on Apple device email recipients (provided the user takes the action to anonymize their email open activities). Due to this change, the best practice is to focus on click-based activity as your primary engagement metrics with your email program and re-evaluate existing automations/workflows (i.

Hi all, I have a script token {{my.getdomain}} that splits an email address and retrieves the domain name in a variable: #set( $em = ${lead.Email} ) #set( $dom = $em.split("@") ) $!{dom[1]}   However, with the 'add data value' flow step it adds into the field (string) webdomain: {"codeBlock":"#set( $em = ${lead.Email} )\n#set( $dom = $em.split(\"@\") )\n$!{dom[1]}","scriptingObjects":{"standard":{"2":{"label":"Person","fields":{"31":{"label":"Email Address"}}}}}}   in stead of the domain name from the email address (I did check the field 'email address' on the right hand pane). If I add the same token in an email, it renders correctly. Any ideas why the domain name is not entered into the field?

I have a campaign flow with a Sync to SFDC step. I want new Leads assigned to the Queue and existing Leads to be updated. I need help with the proper steps or adjustments. My current flow reassigns existing Leads to the Queue. If I add 'If: SFDC Type is not Lead, then new leads will not be assigned to the Queue. 

I’m happy to announce a that the current Native Marketo <-> SFDC CRM connector has a new update to the background synch which is now built on a modernized tech stack and will be available very soon.   What’s Changing Although the core functionality remains basically the same, this new version offers greater efficiencies in terms of speed and increased reliability. This version applies to the incremental ongoing background synch and not the initial bootstrap synch which is performed when customers initially setup and run the integration for the first time.   All standard entities like Lead, Contact, Account, Campaign Opportunity will be supported with this version. Other Salesforce entities like Custom Objects, Tasks, PMCF, Events and Activities are soon to follow in another up-and-coming release. Benefit As we know, bulk updates using Trigger Campaign Flow Steps have been a constant challenge triggering Salesforce platform errors like Lock Rows and CPU Timeout errors. W

Hi,We have Emailable flag from data ware house which filter out any unsubscribed, email invalid true flag.Our Marketing team wants to target spam or soft bounced record without any limit to deliver email in upcoming campaigns as spam bounce records become emailable after 24 hours and there is no limit in sending email to soft bounced records.My question:Does it require to have an email deliverability campaign to flag any bounced record or soft bounced with a minimum of 3 attempt and not delivered email 3 times with the given duration as Marketing Suspended as TRUE and remove them from any marketing emails? What could harm us if we keep try to send emails to spam and soft bounced records? We have 95.4% Delivered rate, 21% open rate , 1.4% clicked link in email rate.

What is best practice for automatically tracking UTM in marketo? All the discussions I was looking into were old/prior to Adobe.If I send an email out - how does marketo track the source of that? I currently was creating URL links with Google Analytics here: https://ga-dev-tools.google/campaign-url-builder/Thanks!

Hi,I've added Marketo form lightbox code to a Marketo landing page, but when I access the page from a live email (not a test email), the form doesn't prefill with my data. Here’s what I’ve observed:Form prefill is enabled at the field level.The form opens in a lightbox when the landing page loads.Prefill works when the form is inline with the landing page but not in the lightbox.I've also tried opening the page in an incognito browser.Any insights on why this might be happening? Please suggest. 

This has just started happening a few days ago. Is anyone else experiencing this or know how to fix it? I don't know the exact day it started happening but my guess is that it's related to the new October '24 release that went live on Oct 7.

I know score is not a field type for the PMCF fields. Is there a workaround to create a field that can +X whenever a campaign triggers? Use case here is that we want to see how many emails people are clicking within a campaign. Thanks 

I am looking to pull data from Salesforce for a product association. You can see the field in the screenshot here under the field Active Product. I do not see this field in Marketo. How can I pull this field into Marketo? 

We currently have two Marketo instances to support different business areas within our company. Although these businesses are interconnected, we opted for separate instances due to compliance requirements and distinct user groups. One use case we’re exploring is identifying how many users from Instance A also exist in Instance B and have a sort of flag across the record, while ensuring no exchange of PI data and maintaining data security. Is it possible to handle this directly within Marketo, or would a third-party service be needed for data matching? Has anyone ever tried connecting two Marketo instances before?

hi fellow marketers!  reaching out as im having issues testing gmail annotations (for product carousel) in marketo emails. confirming im:- already approved by google, on their allowed lists- using the exact microdata code from google's doc I get the following error message when using Google's annotation preview toolany troubleshooting reccos?

Hello,There is a requirement to upload an image to Marketo via API.I am facing the below issue:Could anyone share the code snippet or the process on how to proceed with it. Thanks in advance!

Hello, if I'm adding a group email in "Email Address" filter in the smart list the affected leads are not getting updated. Is it even possible to use a group email address instead of a single recipient address?      

Can you remove people from exhausted streams? I know you can search for them but can you remove them from the nurturing program since we won't be adding any new content? 

It appears that in the way our scoring model is set up, there are no constraints on email clicks. We've had a few leads click the same link in an email 8-10 times within a span of 3-4 minutes, resulting in them being scored too high. What is the best practice for limiting the maximum number of email clicks for scoring purposes? Thanks.

We have a email program nested under Webinar program  and use ics calendar token inside webinar program with {{member.webinar URL}}. Hence we kept all our confirmation email under event program to get ics calendar file with unique webinar url and  all smart campaign inside webinar program (smart campaigns for invite, registration confirmation and post event email).But we kept post event emails (which has token {{member.webinar URL}} )inside nested email program as it doesn't have ics file.Should we need to keep all emails which we have token '{{member.webinar URL}' inside webinar program? ORkeeping all smart campaigns inside webinar isn't enough to populate unique url and can keep all emails which has {{member.webinar URL}} token or ICS file with token {{member.webinar URL}}  inside the nested emails program?                                          &nb

I cannot express the number of times I’ve spoken with other Marketo users who are interested in getting started with using Velocity Script tokens, but they have no idea where to start. The truth is, it IS hard to get started, but only because there aren’t a ton of resources that help paint the broad picture for what Velocity is, how it works, and why it might make sense to use. Hopefully this piece can start to fill that gap.   Overview Introduction to Velocity When to Use Velocity Script Tokens Tools of the Trade & Best Practices Creating & Testing Tokens Introduction to Velocity: What is Velocity Scripting? Velocity is a coding language built on Java used for scripting content. With it, you can create powerful personalization in your email assets, resulting in more customized experiences for your prospects and customers.   As we get started here, I want to state upfront that Velocity can be… a bit of a rabbit hole. But we don’t need to go down it right now. Develo

Welcome to the Marketo Success Series! In this series, we partner with Marketo Champions and Champion Alumni to fully explore how some of our most celebrated Marketo experts are using Marketo to drive success. In this edition, Marketo Champions @jenn_dimaria2 and @maarten_westdo2  teamed up to create a full deep-dive into how they are leveraging Programs.   What Are Programs?   Marketo defines Programs as a single marketing initiative and the container for local assets (like forms, landing pages, etc); however, they’re more than the glue that keeps everything together. They also tie marketing activities to revenue and give quick insights into what’s performing (or maybe more importantly: what’s not).   Why Do You Need It?   “However beautiful the strategy, you should occasionally look at the results.”   The simplest reason? Reporting. But organization is a big deal, too. Back in the day, Marketo didn’t have Programs. Long-term users pro

Hello:Is there a way to update program channel via the API? We are able to clone the Marketo program via the API and I would like to set the channel via the API as well. However, I only see documentation for the GET the channel names but no way to POST / create a new channel. Appreciate your input here. 

Hi, For champion-challenger tests, I want to make it so that the same number of emails are sent to each challenger. I don’t want to do a 50/50 split and send for example, 500 emails to the champion and then split another 500 among the challengers (resulting in 166 each if there are 3 challengers). If I set the split so that 100% of the records receive the challengers does that mean all 1000 records will be divided among the challengers (333 each)? Are there any potential issues that I might run into by doing by setting it to 100% challengers?  Thanks 🙂

Hi, I have this code that has a bug in it: <div class="mktoForm" id="promoForm" mktoName="Promotion Form"></div> <!-- Marketo Form Event Handler Must stay here to load with form--> <script> MktoForms2.whenReady((form) => { form.onSuccess((values, followUpUrl) => { form.getFormElem().hide(); document.getElementById('promoConfirmFormDiv').style.display = 'block'; return false; }); }); </script> <div id="promoConfirmFormDiv" style="display:none;"> <p class="text-white"><strong>${promoFormConfirmation}</strong></p> </div>​When I submit my form the page still refreshes. When I debug the code the return false is called twice for some reason and on the second call the page refreshes and I tried a few other options, but nothing has worked. Does anyone have any tips to try to assist me? Kind regards,Ethan