Adobe Journey Optimizer

February' 26 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes New capabilitiesJourney arbitration: You can now use ranking formulas to automatically boost journey priority scores based on customer profile attributes and contextual factors, ensuring customers enter the most relevant journeys. This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative. Action activity in journeys: Journey Optimizer supports a new generic Action activity that enables you to configure both single actions and multi-action inbound action groups, allowing for streamlined action configuration within the journey canvas. In particular, this new feature allows for: A simplified native action configuration within the journey canvas. The capacity to create multi-action inbound action groups. The ability to add optimization to any built-in channel action. The abili

January' 26 release notesCheck out what's new and improved in the latest Adobe Journey Optimizer product release update: Release NotesNew capabilitiesDecisioning support in Push channel: You can now personalize and optimize the content of your Push notifications with Decisioning. Use Priority Scores, Formulas, or AI Models to display the best content to your customers. Direct mail channel in journeys: Previously limited to Campaigns, Direct Mail channel is now available on the journey canvas, enabling you to incorporate Direct Mail into your journeys. Direct Mail can now be used in both batch and 1:1 journey scenarios, with support for file extraction configuration and time-based frequency settings. Quiet hours (time-based exclusions): Quiet hours let you define time-based exclusions for Email, SMS, Push, and WhatsApp channels. They ensure that no messages are sent during specific periods of time, helping you respect customer preferences and compliance requirements. You can apply quiet

We’re excited to introduce the AJO Mobile Learning Hub, a centralized learning destination designed to help you configure, design, launch, and optimize mobile experiences using Adobe Journey Optimizer.Whether you’re just getting started with mobile channels or looking to refine advanced use cases, the hub brings together practical guidance and best practices in one place.Access the AJO Mobile Learning Hubhttps://experienceleague.adobe.com/en/docs/journey-optimizer-learn/mobile-learning-hub/overviewYou can also find it on Experience League under:Learn → Tutorials → Journey Optimizer → Mobile Learning HubWhat you’ll find in the hub Overview and Getting Started Learn about the value of AJO Mobile, review customer examples, and understand how mobile fits into your Journey Optimizer strategy. Configure and Launch (Developers) Step-by-step guidance for enabling mobile channels, including SDK setup, event triggers, and Adobe Experience Platform integration. Design and Deliver (Marketers)

With Adobe Journey Agent, Adobe brings clarity to complexity by helping every marketer deliver smarter, more seamless experiences at scale even as demands continue to rise.   Included in both Adobe Journey Optimizer and the B2B Edition, Journey Agent streamlines the design, launch, and optimization of marketing journeys so that tasks that once took hours can now be accomplished in minutes. Powered by Adobe Experience Platform Agent Orchestrator, Journey Agent acts as an intelligent subject matter expert (SME) alongside the marketer. The agent can generate journeys from prompts, analyze journey conflicts and drop-offs, then make recommendations for improvements, therefore allowing marketers to prioritize creativity and strategy over task completion.   Key features: Text-to-journey creation: Marketers will soon be able to build multi-step journeys from natural language prompts. Conversational insights: Receive instant answers to operational-related questions. Anomaly detection

Adobe Audience Agent enables marketers to transform audience creation and management from a slow, complicated process into quick and simple tasks that only take minutes. Available in Adobe Real-Time CDP and Adobe Journey Optimizer solutions, including B2B editions, Audience Agent streamlines the discovery, building, and optimization of audiences. By analyzing multiple data sources, the agent can infer intent and proactively suggest new audiences or buying groups. This makes it possible for the marketer to identify the right contacts faster, expand campaign reach, and deliver precision targeting at scale while spending more time focused on strategy and impact instead of manual data work.   Key features: Field exploration and discovery: Find and surface existing audiences and attributes with the agent to help streamline the audience creation process. Conversational audience creation: The agent will soon be able to build and refine audiences for marketers using simple, natural langu

October '25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes New capabilities Image to HTML converter: The image to HTML converter is an AI-powered feature that converts static image designs into fully customizable, modular HTML email content templates. This no-code tool enables marketers to transform visual designs into responsive, editable email templates without requiring technical expertise—perfect for platform migration, rapid template creation, and building reusable template libraries. This capability is available in Limited Availability. Contact your Adobe representative to gain access. Custom action monitoring and reporting: This capability provides better visibility into custom action endpoint health and performance. A new custom action monitoring dashboard and corresponding fields in journey step event dataset will help you monitor successful calls, errors, throughput, response tim

September '25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes New capabilities Journey Optimizer Experimentation Accelerator: Journey Optimizer Experimentation Accelerator is an AI-first product designed to take your experimentation to the next level. Built for Adobe Journey Optimizer and Adobe Target users, it unifies experiment management, delivers AI-powered insights and opportunities, and introduces a new experimentation agent. Journey Agent is here!: Powered by Adobe Experience Platform Agent Orchestrator, Journey Agent is available in Journey Optimizer. It enables you to analyze journeys through a natural language interface. The agent will detect audience or schedule conflicts and profile drop-offs in a journey to help you take steps to resolve them. Soon, you will be able to create journeys with agentic support. Dark mode in the Email Designer:The Journey Optimizer Email Designer now

Hi all--   We are looking for customers who have a loyalty program and would like to partner with our product and engineering teams in a Beta some loyalty capabilities we're building.Included in those capabilities are: A loyalty challenge service AI Loyalty program insights and recommendations Data source connectors from their eternal loyalty management system into AEP Please reach out if you're interested in learning more!

Hi all - Looking for feedback on new capabilities we released as limited availability    https://experienceleague.adobe.com/en/docs/journey-optimizer/using/orchestrate-journeys/about-journey-building/journey-action   The new action node will ultimately replace all of the native actions in the Journey left rail, but in this release we are allowing users to explore this workflow as an addition to the existing native channels.    Couple of points here:  The new action node is meant to simplify the canvas and cleanup the left rail. (Note in the future we intend to do something similar for events with a generic "event" node).  The new action node will reinforce patterns and UX from single-step action campaigns. - Our goal is to make single-step actions and multi-step canvas feel more cohesive.  This new action node will allow for all the new targeting capabilities to be used within the action configuration.  Mulitple inbound actions can be group

August '25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Pause and resume journeys: You can now pause and resume your journeys. This capability gives journey practitioners greater control and flexibility by allowing live journeys to be temporarily suspended without disrupting customer experience. When paused, no communications are sent, and profiles remain in a suspended state until the journey is resumed. You can pause and resume one journey only, or perform bulk pause and resume operations to a group of journeys. In addition, you can apply global filters to paused journeys to exclude profiles based on their attributes. Previously released in Limited Availability, this capability is now available to all environments (General Availability). Calendar view: A calendar view is now available in the journeys and campaigns lists. It allows you to visualize all journeys and c

July '25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes New capabilities WhatsApp Channel: Journey Optimizer now supports direct WhatsApp messaging, enabling smooth integration into your journeys and campaigns for improved recipient communication and engagement. This native channel delivers out of the box WhatsApp template integration, message preview, personalization, delivery reporting, webhooks, opt-in and opt-out consent management, and more. Previously released in Beta, this capability is now available to all environments (General Availability). Brands: You can now create and customize your own Brands to clearly define your visual and verbal identity across communications. With the Brand alignment score, you can receive real-time feedback on how well your content reflects your brand's tone, style, and guidelines, helping you stay consistently on-brand with every message you send. Previously re

Help shape the future of AJO documentationWe’re always looking to improve — and your input makes all the difference.Please take a few minutes to complete a short survey where you’ll compare two versions of AJO documentation and share your feedback. It’s quick, and your insights will help us create a better experience for everyone.   Survey closes July 3rd Survey link: https://survey.adobe.com/jfe/form/SV_81AWiPfFi8VTI46   Thanks for being part of the Experience League community!

June '25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes New capabilities RCS Messaging: Rich Communication Services (RCS) messaging is now supported in the Journey Optimizer, enabling the following enhanced messaging capabilities subject to provider and carrier support: Branded and verified sender support: Send messages using verified business profiles with branding elements (logo, sender name, etc.). Message delivery insights: Receive detailed delivery reports including message status updates (e.g., sent, delivered, read). Link tracking: Embed and track URLs within RCS messages for engagement analytics. Fallback to SMS: Automatic fallback to SMS when the profile's device does not support RCS or is temporarily unreachable via RCS. Basic message composition: Send text-based RCS messages with optional media and rich elements, depending on provider support.  Form fields in code-based experience

May' 25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Adobe Experience Manager Content fragment integration: With the integration of Adobe Experience Manager and Adobe Journey Optimizer, you can now effortlessly use Adobe Experience Manager Content Fragments within your Journey Optimizer content. This seamless connection makes it easier to access and use your AEM content directly in Journey Optimizer. Previously available for a limited set of organizations (LA), this capability is now GA with the following enhancement: Define placeholders and map personalization values within the fragment signature using the Editor mode. Adobe Experience Manager Dynamic media integration: Dynamic media assets are now directly available and accessible in Journey Optimizer. This integration enables you to: Centrally manage assets with real-time updates. Modify your assets settings suc

April' 25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Journey metrics: Journey metrics are now available, allowing you to measure the impact of your activities across the key metrics of your business and to provide clearer insights into your performance. Please find the detailed information around the new capabilities and improvements here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

March '25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Integration with Adobe Express (Limited Availability): The Adobe Express integration in Adobe Journey Optimizer lets you use Adobe Express's editing tools directly during content creation, enabling you to resize, remove backgrounds, crop, and convert assets to JPEG or PNG. Adobe Express integration in Adobe Journey Optimizer is currently only available for a set of organizations (Limited Availability). It cannot be deployed for use with Healthcare Shield or Privacy and Security Shield. Journey metrics: Journey metrics are now available, allowing you to measure the impact of your activities across the key metrics of your business and to provide clearer insights into your performance. Integration with Dynamic Media (Limited Availability): Dynamic media assets are now directly available and accessible in Journey

June 2023 release notes Check out what's new, improved, and fixed in the latest Adobe Journey Optimizer product release update: Release Notes   API-triggered campaigns for marketing use cases You can now use APIs to trigger marketing campaigns in Adobe Journey Optimizer from an external system. Until this release, API-triggered campaigns capability was covering various operational and transactional messaging needs like password resets or OTP token, but could not be used to create marketing campaigns. Available channels for API-triggered campaigns are: Email, SMS and Push messages.   Please find the details around the improvements included in this release here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

February '25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Create and manage business rules: You can now create business rules using rule sets. Rule sets are groups of rule that help you limit sent messages within campaigns and journey actions across channels, and to control profiles entries into journeys. Generate landing pages with the AI Assistant: You can now craft compelling content for your landing pages, including full-page designs, personalized text, and customized visuals, with the help of the AI assistant. Brands with the AI Assistant (Beta): You can now set your own Brands to define your brand's visual and verbal identity. This capability is released as a private beta to a limited set of customers. It will be progressively available to all customers in future releases. Troubleshoot your custom actions (Limited Availability): You can now validate a

Hello AJO Community!  We’re excited to launch a playground experience where you can try the new AI Assistant Content Accelerator. This is your chance to get hands-on with AI-powered content creation, explore personalization features, and see how it can streamline your workflow in Adobe Journey Optimizer.   Ready to Play?Jump into the AI Assistant Content Accelerator app to explore, experiment, and experience the future of content optimization!   In case you have any related questions or feedback, then feel free to reach out through the below comment section.  

January '25 Release Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   Customer Journey Analytics templates: You now have the option to enhance your Journey Optimizer reports by leveraging Customer Journey Analytics templates. This new feature allows you to streamline your reporting process with pre-designed templates tailored to your analytics needs.   Please find the detailed information around the new capabilities and improvements here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

Hello Journey Optimizer Community, We’d love to hear from you! Your experience and feedback matter to us, and we’re inviting you to participate in the Adobe Journey Optimizer Adoption Survey to help make your Journey Optimizer experience even better for you. Whether you’ve been using Journey Optimizer for a while or are just getting started, your insights will help us refine and improve our offerings in ways that truly benefit you.The survey is quick and straightforward, but its impact will be significant.   Take the Survey – click Survey Link   Why Share Your Feedback? Make an Impact: Your feedback directly shapes the future of our products. Voice Your Thoughts: Share your honest opinions, suggestions, and concerns. Be Heard: We're here to listen and act on your input. Thank you in advance for sharing your valuable thoughts and for being an integral part of our community. Together, we can enhance the Journey Optimizer experience for everyone.

October' 24 release Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Email Content Locking: Journey Optimizer now allows you to lock content in email templates, either by locking the entire template or specific structures and component. This allows you to prevent unintentional edits or deletions, giving you greater control over template customization, and improving the efficiency and reliability of your email campaigns. Code-based experiences in journeys: With the Code-based experience channel, Adobe Journey Optimizer allows you to do advanced personalization and testing for any of your inbound properties, enabling seamless delivery of tailored experiences across diverse touchpoints such as web apps, mobile apps, desktop apps, video consoles, TV connected devices, smart TVs, kiosks, ATMs, IoT devices, and more. The Code-based experience channel is now available in the journey canvas. We

September 2024 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Content Cards for mobile apps and websites: Content cards are a new digital messaging feature in Adobe Journey Optimizer that delivers personalized and engaging content directly within mobile apps and websites. Unlike traditional push notifications, Content Cards integrate seamlessly into the user interface, offering persistent, non-intrusive updates that enhance user interaction and experience. This feature enables marketers to present relevant, rich media content to users, driving higher engagement and ensuring important messages are seen without disrupting the user journey. Approvals in journeys and campaigns (Limited Availability): With approval policies, you can now set up an approval process within Journey Optimizer that allows marketing teams to ensure campaigns and journeys are reviewed and signed off

August 2024 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Improved Channel Configurations: The current channel surface capabilities have been enhanced for a consistent approach across all channels. You can now define, manage, and reuse these configurations for any of your channels, including Web, In-app messaging, or Code-based experience. Channel surfaces are now renamed to Channel configurations You can attach one or multiple marketing actions to enforce consent and data governance policies Object level access control (OLAC) is now available for each channel configuration, allowing you to decide which of your users are allowed to create or use specific configurations For some channels, you can create channel configurations that target multiple platforms. An example here would be an In-app messaging channel configuration that can target a web page, an iOS app and an A