Adobe Journey Optimizer

As brands expand into conversational channels like LINE, one of the biggest challenges is connecting anonymous messaging identities with known customer profiles. A user may chat on LINE, but your enterprise systems recognize them by email, phone number, or CRM ID.Adobe Experience Platform (AEP) solves this using Identity Stitching — allowing you to merge disparate identifiers into a single Real-Time Customer Profile. When combined with LINE Login, this enables powerful, personalized engagement in Adobe Journey Optimizer (AJO). In this blog, we’ll walk through a real-world technical approach to: Capturing the LINE User ID (Two Standard Approaches) Ingesting the LINE Id into AEP datasets How AEP Identity Stitching Works Activation in Adobe Journey Optimizer  Capturing the LINE User ID (Two Standard Approaches) To message a user on LINE, you must obtain their stable LINE User ID. LINE provides two official methods, depending on where the interaction occurs.1) LINE Login — Web or Ext

Heading to Adobe Summit 2026 and focused on Adobe Journey Optimizer?Here’s a complete list of all AJO sessions and hands-on labs in one place to help you plan your agenda and make the most of your time onsite.  Session Description Speaker(s) Timing Drive Growth with AI-Ready Personalized Brand Experiences Across Channels [S324] Learn how to deliver connected, personalized brand experiences by combining Adobe Experience Manager Sites and Journey Optimizer. Explore how to orchestrate consistent cross-channel engagement that builds loyalty and accelerates time to market. Pauline Huynh, Sr. Product Marketing Manager, Adobe Monday, Apr 20 – 10:00 AM–11:00 AM PDT Enter the Era of Agentic Customer Journeys [S522] Discover how Journey Optimizer is evolving with AI agents and generative AI to enable smarter orchestration, experimentation, and personalization at scale. Chetan Prasad, Director, Product Management, Ado

Now Enhanced With Broadcast Live Updates for Large-Scale Operational Communications When travelers head to the airport, their biggest pain point isn’t the flight itself—it’s the uncertainty:Has the gate changed? When does boarding begin? Is the flight delayed? Where are my bags?Airlines have the data. Travelers desperately need it. But traditional push notifications only go so far.With Adobe Journey Optimizer (AJO) Live Activities, airlines can deliver real‑time, persistent updates directly on the lock screen through iOS Live Activities—and now, with the introduction of Broadcast Live Activities, they can scale these updates to entire airport terminals, routes, weather events, or wide operational groups simultaneously.This blog shows how airlines can implement both 1:1 and Broadcast Live Activities to keep passengers informed throughout their journey. What’s New: Broadcast Live ActivitiesOriginally, Live Activities in AJO focused on personalized 1:1 updates, such as a flight delay for

Hello - I just started this below course and the video quality was too poor and in the settings also I don’t see an option to switch to higher pixel so, can you pls check.https://experienceleague.adobe.com/en/courses/ajo-design-and-deliver-messages/module-1/step-2Thank you!

Live stream show details:Modern marketing is moving at the speed of a prompt. In this live webinar, Adobe product teams will showcase how Adobe Experience Platform brings agentic AI to everyday workflows—so marketers can ideate, build, and activate faster with confidence. See Audience Agent uncover audience insights and create ready-to-use audiences in minutes. Then, watch Journey Agent turn natural‑language prompts into multi‑step journeys from audience qualification to cross‑channel activation.  You’ll see how agents within Real-Time CDP and Journey Optimizer reduce the friction of delivering customer experiences at scale for both business and technical users. Date: January 28, 2026Time: 8:30 am PTCan’t make it? Sign up anyway and we will send you the recording afterward. We hope to see you there!REGISTER NOW!

  Adobe Journey Optimizer (AJO) empowers brands to deliver personalized, real-time experiences across channels. Custom actions—external API calls triggered within journeys—are a powerful way to extend functionality. To ensure these actions perform reliably, Adobe provides a comprehensive monitoring dashboard. Using Adobe Journey Optimizer’s built-in reporting, you can visualize latency, error patterns, and API execution performance for custom actions across different environments.   Real world use cases with customers using AJO custom action monitoring: Financial analyst customer says: Enables their teams to detect and resolve issues more efficiently—critical for minimizing revenue loss and ensuring a seamless customer experience. Real-time visibility into integrations will streamline troubleshooting and compliance processes while supporting internal audit requirements. By accelerating issue identification and resolution, and continuously optimizing operational workflows, cu

Calling all Journey Optimizer customers!  We are excited to bring an immersive in-person workshop to a city near you in October and November—London, UK; San Jose, CA; New York City, NY; Atlanta, GA; and Sydney, AUS—to explore the product's unique value and participate in interactive guided sessions.  Register here: https://event.adobe.com/adobeskillbuildertour

Hey Journey Optimizers!  We’re excited to roll out our latest Community Ideas Updates—a quarterly roundup that reflects our ongoing commitment to co-innovate with you. Your ideas aren’t just suggestions—they’re directly shaping the evolution of Adobe Journey Optimizer (AJO). Through these updates, we aim to provide clear visibility into how your voice translates into product direction and delivery, and ensure you see the impact of your feedback in action.  Here’s what’s been happening with your ideas in the 3rd quarter, i.e., 1st July – 30th September’ 25:  Impact at a Glance  19 ideas submitted by community members  5% features delivered  90% of those ideas are being investigated by the product team Delivered Ideas – You Asked, We Built It!  We’re excited to share that the following idea has been addressed and is available in the product. While the functionality already existed, this idea helped spotlight and elevate its value for our communit

Introducing Journey Alerts: Precise visibility at sandbox and journey level Adobe Journey Optimizer now includes Journey Alerts—a new capability that delivers faster visibility into journey health and performance. Journey Alerts provide focused, actionable notifications that detect and surface anomalies in near real time, helping teams respond before issues impact delivery, spend, or customer experience. With subscription controls available at both the sandbox and journey levels, Journey Alerts make monitoring proactive, precise, and effortless. What’s included We’ve introduced six out-of-the-box alerts that monitor key operational signals across journey performance and lifecycle events, notifying you when conditions exceed configured thresholds or key status changes occur. No more manual polling or dashboard detective work—alerts come to you. Performance Alerts Profile Discard Rate Exceeded – Triggers when the number of profiles discarded after entering a journe

Adobe Journey Optimizer Community Lens Newsletter  Your quarterly roundup of insights, events, and member highlights Subscribe to the AJO Community Lens Newsletter   Hello AJO Community!  Welcome to your quarterly roundup – a curated snapshot of what’s happening across the AJO Community. From standout member contributions and the latest product releases to trending questions, ideas, and on-going learning opportunities, this is your go-to guide to stay connected and inspired.  This newsletter will be published every quarter, bringing you the latest highlights and insights in one place.  We’d love for you to explore the threads, celebrate your peers, and share your own solutions and ideas. Your voice shapes the future of AJO. So, jump in, comment below, and keep the conversations going!    Member Spotlight  Thank you,@satheeskannak, for everything you do to make this Community so great! Your deep expertise and generous spirit have truly

Problem Statement For certain AJO use cases, an email delivery may need to be sent, where the profile may not yet exist in AJO. As an example, let's say you are sending an order confirmation email to a new subscriber. The confirmation email needs to be sent immediately, but the customer registration went to your CRM, which might only sync to AJO daily. This could also apply to other use cases like registrations and double opt-in. If your journey uses profile data, but the profile doesn't exist yet, you won't have an email address to send to. So you'll need another method to deliver the email.   Solution Overview This guide will cover how to execute an event-based delivery in a journey, which can handle both scenarios where the profile does or doesn't exist yet. As a result, you will be able to deliver an email regardless of if the profile has synced from another source like a CRM. To enable this, we will need to specify the Email Address used in the journey. While you'd usually u

Join us for an Experience League Live session as we unveil Adobe Journey Optimizer Experimentation Accelerator, a new AI-first application built to transform how experimentation, product and growth teams test, learn, and optimize campaigns and customer journeys.     Date: October 30, 2025 Time: 8:30 am PT   Can’t make it? Sign up anyway and we will send you the recording afterward. We hope to see you there!   REGISTER NOW!

Use this thread to ask any questions related to the Experience League LIVE session titled, "Next-Gen Customer Experiences & Efficiency with Adobe Experience Platform Agent Orchestrator."   Experts are monitoring this thread to ensure your questions are answered. Thanks and we hope to hear from you!

In any robust enterprise platform—especially those with as many message delivery, integration, and automation features as Adobe Journey Optimizer (AJO)—error codes can seem intimidating or cryptic. You're in the thick of building and launching journeys, and suddenly you're faced with messages like CJMCMP-6003-400 or  CJMRPS - 1047-409.   Example below-   What do they mean? Are they blocking your campaigns, causing silent data loss, or are they just warnings?  Understanding these error codes is not just an exercise for triage—it’s a shortcut to faster troubleshooting, optimal platform usage, and smoother go-lives. Each code is a signpost: it points to a specific configuration, permission, data, or backend process problem. Being able to quickly interpret these signals means less time deciphering logs and more time focusing on campaign success.  Below you’ll find a comprehensive table of common AJO error codes. Each entry breaks down the context in which th

For professionals who have worked hands-on with both Adobe Campaign and Adobe Journey Optimizer (AJO), this truly feels like a “wow” moment , seeing Campaign Orchestrated features come alive in AJO is like watching two powerful worlds come together. It’s a thoughtful blend of the proven, robust capabilities of Adobe Campaign and the modern, intelligent, and real , time sophistication of AJO. If you’re already familiar with Adobe Campaign terminologies such as target dimension, enrichment, or preview results, you’ll find it intuitive to explore these new orchestrated features in AJO. What Do “AJO Orchestrated Campaigns”  Mean for Clients Using Adobe Campaign or AJO (or Both)? For organizations currently using AJO, Adobe Campaign v7, Adobe Campaign Standard (ACS), or Campaign v8, these advancements open new opportunities for optimization, innovation, and seamless transformation. Disclaimer The following perspectives are based on broad business scenarios and assume organizations have

Adobe Journey Optimizer Community Lens Newsletter  Your quarterly roundup of insights, events, and member highlights Subscribe to the AJO Community Lens Newsletter   Hello AJO Community!  Welcome to your quarterly roundup – a curated snapshot of what’s happening across the AJO Community. From standout member contributions and the latest product releases (including features you requested and the product team delivered) to trending questions, ideas, and on-going learning opportunities, this is your go-to guide to stay connected and inspired.  This newsletter will be published every quarter, bringing you the latest highlights and insights in one place.  We’d love for you to explore the threads, celebrate your peers, and share your own solutions and ideas. Your voice shapes the future of AJO. So, jump in, comment below, and keep the conversations going!    Member Spotlight  Thank you, SatheeskannaK, for everything you do to make this Community

Join us for the next Experience League LIVE session where our experts will showcase how Adobe Journey Optimizer (AJO) is expanding mobile engagement with powerful new channels: Experience League Live: Expand your mobile reach with RCS and WhatsApp in Journey Optimizer  📅 Date: Tuesday, September 30🕘 Time: 9:00 AM PT In this session, you’ll learn how to: Engage customers on WhatsApp, RCS, and with Custom SMS Providers Deliver rich experiences beyond plain text with interactive buttons, carousels, quick replies, and more Understand the key differences and advantages of RCS vs. WhatsApp Set up new channels with API credentials and webhooks Incorporate these channels seamlessly into your omnichannel engagement strategy 💡 Don’t miss this chance to see the latest in personalized mobile experiences and get your questions answered live by our experts! Presenters: Sandra Hausmann – Sr. Technical Marketing Engineer, Digital Experience Travis Jordan – Princip

Marketers Need Enriched Data to Personalize Journeys Marketers today aren’t just sending emails—they’re building personalized customer moments. Think about it: A recipe card or setup guide landing right after a purchase, tailored to the exact product in the “Buy” event. A coupon nudging new homeowners or parents to spend more in categories like Garden, Furniture, or Kids. An abandoned cart reminder that doesn’t just say “come back,” but shows the actual items left behind—complete with name, price, and image. For these communications to feel personal and relevant, the content must be fueled by the right data at the right time. Journey authors need reliable, real-time access to product catalogs, instructional content, and transaction details—not just what’s stored in a customer profile. Why Profile-Based Lookups Became an Anti-Pattern Embedding large datasets directly inside customer profiles may seem convenient—but it quickly becomes a scaling bottleneck. Profiles are par

Adobe is excited to invite you to a unique opportunity to connect, learn, and be inspired by joining our upcoming product launch event this fall!   Adobe x Conversion Accelerator Tour   🗓️️ September 30th, October 2nd, October 8th, October 14th 2025  🕐 1pm – 4pm (followed by networking and drinks until 5pm)   📍Adobe Offices in Chicago, New York, London and Seattle   Adobe and Conversion are excited to invite you to join us for an exclusive in-person, global product launch tour for Adobe Journey Optimizer Experimentation Accelerator.   Discover how agentic and generative AI are transforming experimentation—automating insights, uncovering test ideas, and accelerating growth by helping teams prioritize the most impactful experiments and prove ROI faster.   Spaces are limited! – RSVP here.   **RSVPs are limited to 2 person / company   We look forward to seeing you!   Adobe Team

We have our flagship skill builder events fast approaching. NYC and Atlanta locations are right around the corner: September 18th and 25th, with limited spots available. The registration link is here. If you are a licensed Journey Optimizer customer, we would love to see you at a location near you to learn and interact with our product team on the new capabilities now available and the exciting roadmap ahead!   

Hello Everyone  We’re hosting AEP user group sessions to network, learn, and share experiences at 3 locations - London, New York City and Bangalore. What are User Groups?User groups are community-led gatherings where Adobe Experience Platform practitioners come together to learn from each other’s implementations and real-world experiences, share best practices, challenges, and ideas, and build professional connections. Why attend? Hear practical AEP use cases and insights from your peers Grow your network and exchange ideas with others in your region Upcoming Meetups Join your regional Chapter at below locations and register on the Events page for the upcoming Kickoff. London Chapter is hosting Event on October 16, 2025(Link coming soon) New York Chapter is hosting Virtual Kick off on Sept 25, 2025 and in person meet on October 30, 2025  Bangalore Chapter is hosting Virtual Event on Sept 11, 2025 and Inperson Event coming soon. Inte

When enterprises face compliance requirements that restrict third-party domain management, we didn't just listen—we rebuilt how domain configuration works.   The Core Challenge Traditional marketing automation platforms require customers to delegate DNS management to the platform provider. For regulated enterprises, this creates an impossible choice: Why This Feature: Addressing Enterprise Compliance Challenges In highly regulated industries, marketing teams often face a critical barrier: compliance requirements that prevent third-party domain management. Whether it's HIPAA in healthcare, FINRA in financial services, or SOX compliance for public companies, these organizations need complete control over their domain infrastructure. This provides a complete separation between customer infrastructure and platform services :- No shared credentials between systems- Customer-managed certificates with full SSL chain control- Isolated infrastructure with no cross-customer dependenci

Hi all,   Adobe Journey Optimizer gives you endless ways to design experiences—but the real magic comes from how people actually use it. We’ve seen everything from clever quick wins to full-blown innovations that push the limits of what journeys can do.Let’s be honest—anyone can build a journey in AJO.…but can you build one that makes people go “no way you pulled that off in AJO”? That’s where the fun begins. 😏 We’re throwing down the challenge: Share your most clever, unexpected, or just plain awesome AJO journey. Your mission (should you choose to accept it): What problem were you tackling? What made your journey stand out? Any hacks, happy accidents, or lessons others should steal? Bonus points for screenshots (blur out the secrets) or a mini walkthrough—we want proof of your wizardry 🪄 Let’s see who’s got the boldest, wildest journey skills in the community! 🏆 ✨ Tag it with #JourneyHack or #MadeInAJO so we can all follow along.Or, if you’re fe

Join us on September 25th for a must-attend webinar featuring Adobe Experience Maker winner Anish Raul. Discover how leading enterprises are weaving AI into their workflows securely, responsibly, and at scale. You'll walk away with: Getting legal & security approvals faster Prioritizing the right use cases Building trust for safe AI experimentation Can't attend live? No problem, register anyway and we'll send you the recording after the event!   Register here: https://engage.adobe.com/scaling-aI-adoption.html

Hey AJO Community!  We’re excited to kick off a new initiative called Community Ideas Updates—a quarterly roundup that reflects our ongoing commitment to co-innovate with you. Your ideas aren’t just suggestions—they’re directly shaping the evolution of Adobe Journey Optimizer (AJO). Through these updates, we aim to provide clear visibility into how your voice translates into product direction and delivery, and ensure you see the impact of your feedback in action.  We are starting with two quarters first so, here’s what’s been happening with your ideas in the first 2 quarters, i.e., 1st January – 30th June’ 25:  Impact at a Glance  39 ideas submitted by community members  5% features delivered  8% of those accepted as roadmap items 64% of those ideas are being investigated by the product team Delivered Ideas – You Asked, We Built It!  We’re thrilled to share that the following ideas have been delivered and are now part of the product. Huge shoutout t