Adobe Journey Optimizer Community Lens Newsletter - Q3 2025🗞️🔍
Adobe Journey Optimizer Community Lens Newsletter
Your quarterly roundup of insights, events, and member highlights
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Hello AJO Community!
Welcome to your quarterly roundup – a curated snapshot of what’s happening across the AJO Community. From standout member contributions and the latest product releases to trending questions, ideas, and on-going learning opportunities, this is your go-to guide to stay connected and inspired.
This newsletter will be published every quarter, bringing you the latest highlights and insights in one place.
We’d love for you to explore the threads, celebrate your peers, and share your own solutions and ideas. Your voice shapes the future of AJO. So, jump in, comment below, and keep the conversations going!
Member Spotlight
- Thank you,@satheeskannak, for everything you do to make this Community so great! Your deep expertise and generous spirit have truly made a difference. Your recent contribution on Opt-out Management for Multi-Brands showcased your dedication — you engaged in multiple exchanges to help the user troubleshoot step by step. On top of that, you continue to lead with the maximum number of correct answers in Q3, setting a benchmark for collaboration and expertise in the AJO Community. We’re lucky to have you here!
👉 Show some love for @satheeskannak! Thank them in the comments, share what you learned from their posts, or ask a follow-up question to keep the conversation going. - New Contributor Alert:
- Welcome@rs195! 🎉They just started engaging in the community this quarter, posting their very first question — Need help: how to select specific object from array for condition. It’s always exciting to see new members take the first step toward collaboration and learning. We can’t wait to see more from you!
- Welcome back @ap95! 🙌 They originally joined earlier this year and became active again this quarter with renewed curiosity. Their reactivation began with Is it possible to trigger a journey on subscription list change in AJO?, sparking valuable discussions around real-world use cases. It’s great to see you back and contributing!
👉 Check out their questions and join the conversation! Drop your thoughts or tips to keep discussions flowing — or simply say hello in the comments to make them feel at home.
What’s New in AJO
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Journey Optimizer Experimentation Accelerator: An AI-first product designed to take your experimentation to the next level. Built for Adobe Journey Optimizer and Adobe Target users, it unifies experiment management, delivers AI-powered insights and opportunities, and introduces a new experimentation agent.
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Journey Agent: Powered by Adobe Experience Platform Agent Orchestrator, Journey Agent is now available in Journey Optimizer. It enables you to analyze journeys through a natural language interface. The agent detects audience or schedule conflicts and profile drop-offs in a journey to help you take steps to resolve them. Soon, you’ll be able to create journeys with agentic support.
Community Highlights
In this edition, our members are buzzing about AJO error codes,-A/B testing, and real-time personalization. These topics sparked some of the most engaging questions, insightful discussions, and innovative ideas in the community.
Let’s dive into the top questions, trending discussions, and popular ideas that are shaping conversations right now. Don’t forget to join in, share your perspective, and upvote the ideas you’d love to see delivered!
Top Questions
These are the most viewed questions this quarter – perfect for learning from real-world scenarios and sharing your expertise:
- AJO formatDate contextual attribute
- AJO A/B Testing
- ajo_message_feedback_event_dataset and other AJO datasets
Top Discussions & Blogs
Check out these trending discussions and blogs packed with insights and practical advice:
- AJO Business Practitioner Professional Course and Exam Prep Q&A
- Demystifying Adobe Journey Optimizer Error Codes: Root Causes and Fixes (Part-1)
- Mastering Real-Time Personalization: A Marketer’s Guide to AEM Content Fragments and Adobe Journey Optimizer
Top Ideas
These ideas are getting the most attention from the community and our product teams:
- AJO API to Preview Email Template for a Given Profile – Status: Declined
- Add 'Pause' Functionality for Journeys – Status: Delivered
- Ability to Organize AJO Campaigns in folders – Status: New
Follow AJO Community Ideas to stay updated.
Featured Content
- Tips & Tricks: Practical insights from our members and experts continue to shine this quarter! Check out the latest technical blogs from our Adobe SMEs — packed with real-world best practices, product deep dives, and creative use cases.
- Richer Data, Smarter Journeys : Why Dataset Lookup is the key to next-level personalization in AJO
- Personalization beyond the AJO Profile: Bringing non-Profile personalization into AJO email templates
- Mastering Real-Time Personalization: A Marketer’s Guide to AEM Content Fragments and Adobe Journey Optimizer
- Ask Me Anything (AMA): This quarter, we hosted two power-packed AMAs with our Adobe Journey Optimizer product experts. Each session brought valuable insights, best practices, and live discussions straight from the teams behind the product and our community power users.
Missed them? Click the links above to catch up on the discussions, highlights, and expert responses.
Learn & Grow
- Sharpen your AJO skills: Join our upcoming Ask Me Anything on November 12th with Journey Optimizer Product Experts. Topics include Experiences & efficiency with Adobe Experience Platform Agent Orchestrator and How Agentic AI is Fueling Smarter Testing and Growth. Register here
- Connect with peers: Be part of the Adobe Experience Platform User Group Kick-off sessions and collaborate with practitioners across industries. Learn more
- Celebrate innovation: Deadline extended! Apply for the 2026 Adobe Experience Maker Awards by October 31. Submit your entry
- Learn from the experts: Join us and watch the Experience League LIVE: The Next Era of Experimentation: How Agentic AI is Fueling Smarter Testing and Growth on October 30th at 8.30 am PT. Register now
Advisor Shoutouts
Advisors: Please drop kudos in the comments to our amazing new contributors @rs195 and @ap95 for joining the conversation with their questions and showing curiosity to learn. Tag them and share one line about what stood out in their participation or questions this quarter. Your recognition keeps the community thriving!
Let’s keep the conversation going!
Tell us what you’d love to see in future roundups, or share your favourite tip, thread, or idea from this edition's highlights.
Drop your thoughts in the comments below—we’re listening!
Want to shape what comes next? Share your feedback by leaving a comment below.
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Until Next Time
“Learning never exhausts the mind; it fuels curiosity and opens doors to endless possibilities.” — Leonardo da Vinci
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Meet your Community Manager: Sukrity Wadhwa — I’m here for your questions, feedback, and ideas. DM Me.
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