Adobe Journey Optimizer

June '25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes New capabilities RCS Messaging: Rich Communication Services (RCS) messaging is now supported in the Journey Optimizer, enabling the following enhanced messaging capabilities subject to provider and carrier support: Branded and verified sender support: Send messages using verified business profiles with branding elements (logo, sender name, etc.). Message delivery insights: Receive detailed delivery reports including message status updates (e.g., sent, delivered, read). Link tracking: Embed and track URLs within RCS messages for engagement analytics. Fallback to SMS: Automatic fallback to SMS when the profile's device does not support RCS or is temporarily unreachable via RCS. Basic message composition: Send text-based RCS messages with optional media and rich elements, depending on provider support.  Form fields in code-based experience

Let's say I want to boost offers by the moon phase in customer's city.I created a journey with a custom action that calls an API to get the moon phase by customer's city from the profile. So far so good. I also created a collection of offers, each having a MoonPhase attribute, e.g. Full Moon, Waxing Gibbous, Waning Crescent, etc. Now I want to to boost the offer that matches the current moon phase in the customer's city. I tried many options and none worked:  if( offer.characteristics.get("MoonPhase") =@{_xdm.context.additionalParameters;version=1}.current.astro.moon_phase , offer.rank.priority * 2, offer.rank.priority)orif( offer.characteristics.get("MoonPhase") =@{_xdm.context}.journey.actions.6de23cbe-8c56-431f-8293-2c4b691e99fd.current.astro.moon_phase , offer.rank.priority * 2, offer.rank.priority)

Hi ,We are working on profile capping in a recurring journey. Profile capping should also work on a recurring journey which means the counter should get reset to zero .But from the adobe documentation i came to know that , When profile cap is defined on a recurring journey, the counter does not reset after each recurrence.The counter applies only to the selected journey version. The counter resets to zero when the journey is duplicated or when a new version is created. After a reset, the entering profiles take the nominal path again until the counter limit is reached.So, is it possible to reset the counter so that in a recurring journey profile limit will work . ThanksUsha

I'm trying to add the URL helper function to an SMS.{{url originalUrl='original_url' type='TRACKED'}}I'm trying to use personalization in 'original_url', but it won't let me.{{url originalUrl='context.journey.events.1209875484._floridapowerandlight.journey.url1' type='TRACKED'}}ERROR Personalization not allowed in domain name. context.journey.events.1209875484._floridapowerandlight.journey.url1. Error beginning at position: Line 1, Character 3 Would like your help to find out if it's not allowed and also how to use the URL helper function, since there is no information about that condition.

Hi Team,Could you please help me.We have put condition activity after Read Audience. In Condition activity, we have to split EML population Vs not EML population.Here attribute exclusionType is String Array storing multiple values like EML, AMB, EFG etc and customerAttributes is Object.We need to split the audience based on exclusionType=EML and others.We tried with below condition but it seems like the profile whoever having first position(index) stating as EML is only fetching in condition. It means if any profile having exclusionType=EML on 2nd or 3rd or so forth position, is not at all coming.Advanced Expression using as:#{ExperiencePlatform.ProfileFieldGroup.profile._abc.customerAttributes.exclusionType} == ['EML']Please help here - we need to check EML value at any position in exclusionType attribute.

This is a two part question. I am trying to use nowWithDelta to compare todays date to another date field and the difference between the two dates should be a second field (integer). My two questions are: 1. Is it possible to do arithmetic within nowWithDelta or is there another way to achieve this? nowWithDelta(10-7,"days"). 2. Is it possible to use a field within nowWithDelta or is there another way to achieve this? nowWithDelta(#field, "days") The end goal is to create an expression that does the following. I am open to other ways to set this up using something other than nowWithDelta:GenericDateField > nowWithDelta(secondDatefield - 7, "days")

Hi there, I'm trying to change the date the below expression appears which is YYYY-MM-DD to DD MM YYYY in a field in Custom Action. I tried the followings but didn't work. Note this is a piece of code that forms a more complex if/else formula.1) formatDate2) toDateOnly3) date4) dformat5) format Expression to solve:then(concat("on ", (toString(getListItem(sort(#{XXX}, true), 0))))) Thanks!

Introduction: Fast, Reliable Automation with GenAI—It’s Happening At Adobe, innovation and customer experience go hand in hand. We’ve already made great strides with Customer Use Case (CUC) Automation, simulating real-world workflows to catch bugs before they reach our users. Now, we’re taking that even further—by integrating Generative AI (GenAI) into our automation strategy. Our goal? To automate smarter, faster, and more intuitively—with AI as our co-pilot. While traditional automation requires manual scripting, GenAI helps us generate test logic, data, and even test scripts dynamically. We're combining human judgment with machine intelligence to evolve from test automation to intelligent automation. This blog dives into how we’re building this system, what it looks like under the hood, and why it’s changing the way we approach quality engineering.     Why Traditional Automation Needs a Boost Automated testing has always been powerful—but it’s also labor-intensive.

We followed the documentation in experience league to tag the AEM Content Fragments that we want to appear in AJO, however we cannot see them in the AJO CF selector. Reaching out to this community to see if you have successfully created AND if there was an additional step you did to connect the environments.  We followed this documentation:https://experienceleague.adobe.com/en/docs/journey-optimizer/using/content-management/combine/aem-fragments Do you have this working in your environments?

Here is my understanding of enrichment. If I could please get clarification on this:Observations:When we enrich an audience, system generated intermediary schemas are created (to join the profile schema and look up schema with which the enriched audience was created).Within 24-48 hours, a system generated data set is created (to join the profile dataset and look up dataset).Upon creation of this data set, we are able to then use the enriched attributes for purposes of both email personalization and condition building in journeys.Questions:Are observations 1-3 correct?When I used the enriched attribute in my journey condition immediately after having created my enriched composition, I was not able to toggle my journey into test mode. I got an error stating something along the lines of “the current user does not have access to enriched attribute”. Is this because the system generated dataset had yet to be created to then be able to pull the values.When I use the enriched attribute in my

Introduction Holiday campaigns create immense pressure for retail marketing teams. Many multi-brand fashion retailers with extensive store networks face a familiar challenge: creating personalized promotional content for their holiday campaigns across multiple channels, customer segments, and regional variations. Before implementing the AJO-AEM Dynamic Media integration, this process typically involves: Graphic designers creating individual banner versions for each segment/region Manual file management across design, review, and deployment systems 2+ weeks of production time for each campaign wave Limited ability to modify campaigns once launched   Let's explore how the AJO-AEM Dynamic Media integration can transform this approach, reducing production time from weeks to minutes while delivering more relevant experiences. The Challenge: Holiday Campaign Complexity A typical retailer's holiday campaign

Hello,If I have dynamic content in an email, and it's possible that some customers might qualify for multiple variants, which variant would they receive? Is there a way to set priority for the variants? Or will the first variant automatically take priority?

Is there any way to upload content to Assets Essentials? Img's etc?I see that you can only upload content fragment: https://developer.adobe.com/journey-optimizer-apis/references/content/#operation/createFragment

Hey There,              Whenever I'm trying to pass values as parameters to an expression fragment inside the loop of an email visual fragment, the values are not getting passed. I want to call that expression fragment multiple times with different values passed each time. However, that is not the case when I try to pass values outside the loop. Temporarily, I'm using 'n' no of different variables to store that value inside the loop according to the counter like below.{{#each array as |values|}} {% let counter = counter + 1 %} {%#if counter = 1 %} {% let val1 = values %} {%else if counter = 2 %} {% let val2 = values %} {%/if} {{/each}} However, since this is not scalable and ideal, I want to know whether the ideal solution (passing inside a loop) is feasible in Adobe or not.Let me give you an example of what I'm trying:[In the expression fragment]{{#inline "headline" name="Headline"}} {{/inline}} ------- {{{headline}}} ------- [In the email

Hi Community, I have multiple journeys where we are sending out 10 or more emails to customer across a period of 1 month. Now to check if any consumer has opted out of email communication, we put suppression audience check before every email. But is there any way either using query service or by building any utility, where I can just enter the journey name or details and the output would give me a result saying there are 10 email actions and before all 10 email actions we have put a condition check using suppression audience ?

Hi Team,We are currently trying to understand how the throttle limits are being utilized across different journeys.For example:Let’s say we have defined a throttling rule of 200 calls per second. Our system is triggered by a custom action across 10 different journeys. If one journey receives 300 calls per second, it will consume all 200 available slots, and the remaining 100 calls will either be discarded or queued. As a result, the other 9 journeys will not have any slots left due to the exceeded limit.We would like to identify:Which journey received the 300 calls per second?Which journeys were impacted and did not receive any slots?Do you know of any method or API that can help us pull these logs or provide visibility into this usage?Thanks in advance for your help!

Hello I have a general question regarding the presence of more than 1 email address which could be in an array under a specific object.  Let's call them primary and secondary for this use case.  These email addresses would not be part of the email namespace but named value pairs. Using a journey within AJO, I should be able to select both the primary and secondary email address for a profile which qualifies for a journey, correct?  This would result in at lest two email send events upon the profile and could have 0..N opens. Please confirm if this understanding is correct? 

Hi, I created an audience with enrichment data. One field is type "string", the other field is "integer". When I create a condition rule on the string field, AJO correctly validates the syntax and the flow. However, when I create a condition rule on the integer, with a typecast, the condition validates, but the flow complaints about a type mismatch error:Condition on integer field (validates):(toInteger(@readAudience{ProfileFieldGroup.nr_travels})) >= 6Flow error: Anyone any idea on what's wrong?FYI, the condition must be integer comparison, I can't use string (lexicographic) here.

I am working on the conditional checks and have added the attributes from Schema using AdvancedMode and the expression doesn't pass through the journey. The same attribute when used with SimpleMode and adding a condition to check the values of the expression equals to "Y"(String) works well. Have anyone experienced issues with modes?

Dear Community,I hope you're doing well.I am currently facing an issue with the One-Click Unsubscribe URL implementation in Adobe Journey Optimizer. Despite following the standard setup steps, the unsubscribe link does not appear to be functioning as expected.Could you please assist me in identifying the cause and guide me on how to resolve this issue?Any insights or recommendations would be greatly appreciated.Thank you in advance for your support.Best regards,Karthikeyan Sakthivel

Hi all, We are just getting onboarded into AJO, and we started building test journey to test a few things. One of the thing I am testing is to for AJO to read a segment, and send a POST Call to a slack integrated channel to display a simple message. The Slack POST endpoint looks something like this: https://hooks.slack.com/services/xyz and accepts a BODY data:{text: "abc"} The test is to display "Abc" as a message in the slack channel, and this has been successful. I am wondering if there's a way to add variable values (say, I want to add a profile attribute value, the ID - all readily configured in data sources) into the POST body? The end output I am looking for is something like this: "text: "Account:" & @IDvariable & "received the message"Output: Account 123 received the message. Thanks!

I have got some custom conversion XDM Experience Event addedToCartXYZ . Is it possible to include such an event in Metrics in AJO reports? Else I need to buy CJA? 

Has anybody done such a use-case?I assume that image should come as an import to AEP and then render such a QR code in AJO template?

Hello,I have some html files from our developer that I want to upload into AJO as Email Fragments, but also want to allow users to change text, images, buttons, etc. after they insert the fragments into emails. When I try to enable the editable fields for some of these components, it says "Unsupported content selected. Select another component". I did some experimenting and noticed that when I use the OOTB contents in the Fragment builder, there are some syntax that seem to indicate if something is editable.Ex: <div contenteditable="true" class="text-container"> <p>Please type your text here.</p> </div>Is it possible to add this syntax into the html files I'm trying to upload in order to enable editable fields?