Using data that comes from events to personalize in AJO

Question

Hi AJO experts!We have the following problem: we are using events to trigger customers into an audience. Then, we are creating journeys to send email containing links to a landing page where the user can submmit comments. We plan to capture those comments, and each email must correspond to one unique comment submissionThe issue is that we need to use this data to configure a parameter in the URL of our landing page so that, when the user submits a comment, we can send this information back to our environment as a token.Is it possible? I see two potential solutions1) Use a journey to update the profile with this information and the use audiences as triggers in the journeys.2) Use events as triggers so I can use the data to personalize and create the journey with a wait activity until its time to send the journey. Is Adobe planning to allow personalization using information from events?

SatheeskannaK · Accepted Answer

@ricardoalima Custom action can be used if the data lake offers a REST API. This allows for connecting to the API in a journey and generating a personalized token for emails, rather than storing it at the profile level.

SatheeskannaK · Answer

@ricardoalimaUnitary events can be used in this case to initiate a journey, enabling both the triggering of the journey and personalization. This personalization can be achieved using data from the event's context, including the ability to personalize URL parameters directly. Given this, the second option appears to be the most suitable and effective for this specific scenario. For a comprehensive understanding of how events function within journeys, please refer to the documentation: https://experienceleague.adobe.com/en/docs/journey-optimizer/using/configure-journeys/events-journeys/about-events.

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