Adobe Journey Optimizer

How to look at the audience created in the Audience section in AJO?Is there any visibility to see the audience created by apart from the count as the detailed view of the audience created?

Hi Everyone,   I’m not able to see the Buying Groups section in Adobe Journey Optimizer – B2B Edition UI. Is the Buying Groups tab automatically available, or there some specific prerequisites needed - such as whether creating audiences are required to make the Buying Groups tab becomes available?     Any guidance or documentation reference would be very helpful.

Are there any guardrails or considerations to keep in mind when creating an IP pool in a sandbox with 6–7 IPs?Can we randomly group a few of them into an IP pool, or are there best practices we should follow? 

Hello everyone, I created these two audiences to be used in an AJO campaign to target people who opened a specific email.v1 / Profile count 662v2 / Profile count 652 If the Message ID belongs to the Campaign Action ID used in the Audience v1. Why we are not getting the same number of profiles?Thank you 

In the world of customer experience, delivering the right message at the right time is crucial. Adobe Journey Optimizer (AJO) empowers marketers to orchestrate highly personalized customer journeys, but understanding when and how a profile enters and exits a journey can make all the difference between success and missed opportunities. In this blog, we'll dive deep into the journey entry and exit criteria — what they are, why they matter, and best practices for configuring them effectively. Real-World Examples of Journey Entry and Exit 1. Welcome Campaign for New Subscribers Entry: Profiles enter the journey when they subscribe to a newsletter. Exit: Profiles exit once they have completed a welcome series of emails or after a set time if they do not engage. Benefit: Ensures new subscribers receive timely onboarding while avoiding repetitive messaging. 2. Abandoned Cart Recovery Entry: Customers enter the journey if they add items to a cart but do not complete checkout within 24 hou

July '25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes New capabilities WhatsApp Channel: Journey Optimizer now supports direct WhatsApp messaging, enabling smooth integration into your journeys and campaigns for improved recipient communication and engagement. This native channel delivers out of the box WhatsApp template integration, message preview, personalization, delivery reporting, webhooks, opt-in and opt-out consent management, and more. Previously released in Beta, this capability is now available to all environments (General Availability). Brands: You can now create and customize your own Brands to clearly define your visual and verbal identity across communications. With the Brand alignment score, you can receive real-time feedback on how well your content reflects your brand's tone, style, and guidelines, helping you stay consistently on-brand with every message you send. Previously re

AJO’s standard profile-driven personalization is not sufficient for managing common, frequently updated template components—such as internal compliance notices, member disclosures, or branded language—that are not part of the individual profile but must be inserted based on the context (internal/external), campaign type, or data source. This blog delivers a practical guide for institutions aiming to dynamically inject header/footer blocks into AJO email templates.  Use Case: For the upcoming Community Health & Wellness Fair, UGH hospital needs to deliver targeted email communications through Adobe Journey Optimizer (AJO) for both internal staff and external community members at the same time. Internal employees require emails with dynamic header, footer, or informational blocks specific to their roles (such as booth assignments, volunteer sign-up links, and facilitation reminders), while external recipients (local residents, past patients, and partner organ

Which activity would be rendered? There is no method (except human factor 🙂 to manage conficts between AJO and AT campaigns?

Hi, I need to identify customers who turn 18 today from the birth date with an fx. How can I do it?

Does anybody do that?

I’m trying to implement suppression logic inside a Journey in AJO for cases where a user enters the journey before being flagged as suppressed.I have a custom field group with a boolean field called isSuppressed, which I added to a profile-enabled schema. The ingestion works fine. I can see the field correctly populated in the Unified Profile.The problem is: I need to use a Condition node to check isSuppressed == false before an email is sent. But when I try to configure the condition, the field does not appear in the list of available profile fields. I also tried using expression mode with profile.isSuppressed == false, but it returns a “field not found” error.Using an audience is not a viable workaround because the profile might enter the journey before it’s suppressed, and audience reevaluation won’t remove them from the journey once they’re in.Is there any way to expose this custom field so it can be used in journey conditions? Or does it need to be part of a specific schema or fie

As you know, WhatsApp can now be configured as a channel in Adobe Journey Optimizer. Just as email and push notification channels have their respective datasets where all related events (Feedback, Tracking, etc.) are stored, does WhatsApp channel in AJO also have its own dataset where information related to sent messages is stored?

Authors - Shiladitya Bose, Somesh Jaiswal, Ashu Malik   What is Universal Link ?     Universal Links are a feature in iOS (introduced in iOS 9) that allows developers to create a seamless connection between a website and a corresponding app. They enable a single URL to open a specific location within an app if it's installed or direct the user to the website if the app is not installed. This provides a smoother user experience compared to traditional deep linking methods.    Customer hosted AASA file snippet The following is the AASA configuration which will be required to support the integration. Let us suppose we are supporting this integration for www.mybusiness.com & customer has delegated email.mybusiness.com subdomain in AJO. AASA file hosted at https://www.mybusiness.com/.well-known/apple-app-site-association  will define the URLs which their app(s) support.   Universal Link with Tracking  Let us consider the following

Hi all,  I have a short question on Journey Step Event Schema. What is the profileID here: "experience.journeyOrchestration.stepEvents.profileID"?. Is it the namespace you define while creating journey or the primary identifer of the schema? Just wondering how this value gets populated 🙂 Thanks!

We are going to use the web channel for some business usecases. How do we enable the tracking for the same? I dont see any event generated from ajo directly. Should we use the adobe launch to use this for tracking?

Hi Team, After running a journey in AJO and reviewing the "All Time Report," I noticed that some records were excluded under the Journey Exclusions section with the reason:ERROR_SEGMENT_REALISATION_CONDITION_MISMATCH.However, it's unclear what exactly caused these records to be excluded. Could you please advise on how and where I can get more detailed insights into this specific exclusion error to better understand and troubleshoot the issue? Thank you.

We have a Journey in AJO that is an event based audience. In our full data model, customers can have multiple accounts. Within the event, it tells us which account the customer is using to trigger the event.However before sending the e-mail we need to execute an account eligibility check (i.e. check our account level suppressions) by reconciling that account with the account data in the customer real time CDP / AEP.What type of syntax or how can we pull the account from the event then use that account to compare against the customers CDP/AEP profile?

Hello all,I'm facing an issue in Adobe Journey Optimizer (AJO) related to consent logging when customers submit a landing page form created in Visual Designer mode.Current Setup:* I built a landing page using AJO’s Visual Designer.* The form displays 8 subscription lists as checkboxes:* 6 are older subscription lists used in previous campaigns (which worked as expected before)* 2 are newly created subscription lists* Upon checkbox selection and saving preferences from the front end, the form is expected to:1. Update the customer profile - works2. Add/remove the selected subscription lists - works3. Log a consent event in the Consent and Preference dataset - doesn't work Problems Observed:Test 1 (New Subscription Lists):* Selecting and submitting new subscription list checkboxes:* Profile and subscription list updated * Consent and Preference dataset not updated Test 2 (Old Subscription Lists):* To isolate the issue, I tested again using one of the older subscription

Since the recent AJO update introduced 'Dynamic Media' and started generating absolute image links, animated GIFs no longer seem to work. Has anyone found a workaround for this?

Whats the limit? I do not see that in AJO guardrails

It seems to us that mirror pages is not working when the link is created inside a email fragment, and then used in an email. When you break the inheritage of the fragment it will work, but it you have created a fragment you dont need to change the content in, and it stays "unbroken" the mirror page dont work.Ttpical use case: "read this mail in a browser" Puting this into a fragment wont work.

Hello hello!I am curious to know when the following features will be available in AJO Journeys:- Calendar view (https://experienceleague.adobe.com/en/docs/journey-optimizer/using/orchestrate-journeys/manage-journey/journey-ui)- Pause Journeys (https://experienceleague.adobe.com/en/docs/journey-optimizer/using/orchestrate-journeys/create-journey/journey-pause) They are both tagged as Limited Availability. When will they be globally rolled out? Best,Line

Introduction Adobe Journey Optimizer (AJO) offers a robust suite of tools for orchestrating personalized customer experiences, including built-in email design capabilities. However, integrating Knak with AJO presents organizations with additional opportunities to streamline content creation, enhance brand governance, and optimize collaboration across teams.  This blog explores the advantages of Knak-AJO integration, the key steps involved, and best practices for overcoming common challenges. Before Jumping to Knak and AJO Integration, Let’s Understand What Knak Is? Knak is a no-code email and landing page creation platform designed to help marketers build and deploy on-brand, scalable content without requiring technical expertise. It offers an intuitive drag-and-drop editor that ensures brand consistency while integrating seamlessly with various marketing automation tools, including AJO. Now let’s explore why integrating it with AJO can further optimize email marketing workflows.

In the fast-paced airline industry, delivering the right offer at the perfect moment can be the difference between filling every seat and missing revenue targets. Passengers today expect seamless, personalised journeys—from booking reminders to in-flight experiences and loyalty rewards. That’s where Adobe Journey Optimizer (AJO) comes in, turbocharging how airlines interact with traveler's across every touchpoint.     The Opportunity: Every Passenger, a Unique Journey Imagine a frequent flyer is planning a summer getaway. Using AJO’s real-time customer profiles and AI-driven decisioning, airlines can recognize this loyal traveler and instantly trigger a personalized campaign: Geotargeted flash fares as a mobile push when the passenger enters the airport vicinity. Automated pre-boarding emails with unique upgrade offers based on loyalty status and travel history. In-flight WiFi or meal discount notifications delivered via SMS as soon as the passenger is on board. Post-arriv

Help shape the future of AJO documentationWe’re always looking to improve — and your input makes all the difference.Please take a few minutes to complete a short survey where you’ll compare two versions of AJO documentation and share your feedback. It’s quick, and your insights will help us create a better experience for everyone.   Survey closes July 3rd Survey link: https://survey.adobe.com/jfe/form/SV_81AWiPfFi8VTI46   Thanks for being part of the Experience League community!