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Pradeep-Jaiswal
Pradeep-Jaiswal
Level 6
November 6, 2025
Solved

Journey orchestrator vs journey optimizer

Is journey orchestrator a separate sku and not part of journey optimizer ? I havnt used adobe campaign, but is that JO part of ACC suite ? The UI of JO seems exactly same as AJO. When do we use JO, instead of AJO ?
 
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SatheeskannaK
SatheeskannaKAccepted solution
Adobe Champion, Community Advisor, UG Leader
November 6, 2025

@pradeep-jaiswal Yes, Journey Orchestrator (JO) is a separate, legacy SKU. It doesn't have built-in esp/messaging capabilities, requiring integration with external systems like Adobe Campaign or any other external systems to send messages.

Thanks, Sathees
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SatheeskannaK
Adobe Champion, Community Advisor, UG Leader
SatheeskannaKAdobe Champion, Community Advisor, UG LeaderAccepted solution
Adobe Champion, Community Advisor, UG Leader
November 6, 2025

@pradeep-jaiswal Yes, Journey Orchestrator (JO) is a separate, legacy SKU. It doesn't have built-in esp/messaging capabilities, requiring integration with external systems like Adobe Campaign or any other external systems to send messages.

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Thanks, Sathees
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