Journey orchestrator vs journey optimizer | Community
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Pradeep-Jaiswal
Level 5
November 6, 2025
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Journey orchestrator vs journey optimizer

  • November 6, 2025
  • 1 reply
  • 147 views
Is journey orchestrator a separate sku and not part of journey optimizer ? I havnt used adobe campaign, but is that JO part of ACC suite ? The UI of JO seems exactly same as AJO. When do we use JO, instead of AJO ?
 
Best answer by SatheeskannaK

@pradeep-jaiswal Yes, Journey Orchestrator (JO) is a separate, legacy SKU. It doesn't have built-in esp/messaging capabilities, requiring integration with external systems like Adobe Campaign or any other external systems to send messages.

1 reply

SatheeskannaK
Community Advisor
SatheeskannaKCommunity AdvisorAccepted solution
Community Advisor
November 6, 2025

@pradeep-jaiswal Yes, Journey Orchestrator (JO) is a separate, legacy SKU. It doesn't have built-in esp/messaging capabilities, requiring integration with external systems like Adobe Campaign or any other external systems to send messages.

Thanks, Sathees