How to prevent Profile from Re-entrance in Read Audience Based Journeys? | Community
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ap95
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November 11, 2025
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How to prevent Profile from Re-entrance in Read Audience Based Journeys?

  • November 11, 2025
  • 1 reply
  • 150 views

I am looking for ways to prevent users from re-entering same journey again. From AJO docs, Incremental load prevents users who have previously qualified; However, if a user's profile changes and they drop out of, then later re-qualify for the audience, they may still re-enter correct?

How can we make sure that they never enter the same read audience based journey?

Best answer by SatheeskannaK

@ap95 

There are multiple, effective approaches to handle this scenario that can prevent profiles from reentering into the journey flow:

  • Utilize the Global Exit Criteria (Audience-Based):
    • This is often the most direct and simplest method for immediate exclusion. By defining a global exit criteria, the journey can be set up to automatically remove profiles that meet specific conditions, regardless of where they are in the flow.

     https://experienceleague.adobe.com/en/docs/journey-optimizer/using/orchestrate-journeys/create-journey/journey-properties

  • Establish an Exclusion Audience for the Initial Entry/Read Audience Activity:
    • This approach involves creating a feedback loop between the journey's message sent status and entry conditions.

https://experienceleaguecommunities.adobe.com/t5/journey-optimizer-questions/use-email-open-email-click-events-in-audiences/m-p/773653#M5282

1 reply

SatheeskannaK
Community Advisor
SatheeskannaKCommunity AdvisorAccepted solution
Community Advisor
November 11, 2025

@ap95 

There are multiple, effective approaches to handle this scenario that can prevent profiles from reentering into the journey flow:

  • Utilize the Global Exit Criteria (Audience-Based):
    • This is often the most direct and simplest method for immediate exclusion. By defining a global exit criteria, the journey can be set up to automatically remove profiles that meet specific conditions, regardless of where they are in the flow.

     https://experienceleague.adobe.com/en/docs/journey-optimizer/using/orchestrate-journeys/create-journey/journey-properties

  • Establish an Exclusion Audience for the Initial Entry/Read Audience Activity:
    • This approach involves creating a feedback loop between the journey's message sent status and entry conditions.

https://experienceleaguecommunities.adobe.com/t5/journey-optimizer-questions/use-email-open-email-click-events-in-audiences/m-p/773653#M5282

Thanks, Sathees
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