Bio
Senior MarTech Architect with 20+ years of experience designing customer data platforms and lifecycle marketing solutions across financial services, healthcare, telecom, retail, and quick-service restaurants. I specialize in Adobe Experience Platform, Real-Time CDP, Adobe Journey Optimizer, Customer 360, identity resolution, audience activation, and real-time orchestration across email, mobile, web, and paid media. I enjoy simplifying complex Adobe concepts for marketing, product, analytics, and engineering teams so they can turn platform capabilities into measurable customer and business outcomes.
