How to access event attribute in AJO personalization for the Read Audience or Qualification based journey ? | Community
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Pradeep-Jaiswal
Level 5
October 28, 2025
Solved

How to access event attribute in AJO personalization for the Read Audience or Qualification based journey ?

  • October 28, 2025
  • 1 reply
  • 320 views

Lets say if the events are batch based, and attribute required in the personalization is not part of profile schema, but event schema. And those attribute cant be added into profile as there could many such attribute. In such case if journey is built using read audience or qualification, then how to access attributes from event schema for those audience ? computed attribute is not an option here, bcz these cant be stored as profile attribute due to growing nature of event attribute list.

Best answer by SatheeskannaK

@pradeep-jaiswal

It's a known guardrail that experience event data cannot be used for read audience or audience qualification-based journeys. You might consider leveraging the AEP dataset for personalization instead.

https://experienceleague.adobe.com/en/docs/journey-optimizer/using/content-management/personalization/aep-data-perso

Guradrail details:

https://experienceleague.adobe.com/en/docs/journey-optimizer/using/orchestrate-journeys/about-journey-building/read-audience#must-read

"Experience event field groups can not be used in journeys starting with a Read audience activity, an Audience qualification activity, or a business event activity."

1 reply

SatheeskannaK
Community Advisor
SatheeskannaKCommunity AdvisorAccepted solution
Community Advisor
October 28, 2025

@pradeep-jaiswal

It's a known guardrail that experience event data cannot be used for read audience or audience qualification-based journeys. You might consider leveraging the AEP dataset for personalization instead.

https://experienceleague.adobe.com/en/docs/journey-optimizer/using/content-management/personalization/aep-data-perso

Guradrail details:

https://experienceleague.adobe.com/en/docs/journey-optimizer/using/orchestrate-journeys/about-journey-building/read-audience#must-read

"Experience event field groups can not be used in journeys starting with a Read audience activity, an Audience qualification activity, or a business event activity."

Thanks, Sathees
Pradeep-Jaiswal
Level 5
November 2, 2025

You might consider leveraging the AEP dataset for personalization instead.

 

What does this mean ? Eventually personalization is from the UPS, but not from dataLake. Am i mis-interpreting this statement ? I am not clear about this suggestion.

SatheeskannaK
Community Advisor
Community Advisor
November 3, 2025

@pradeep-jaiswal You don't necessarily need to keep all the personalization data in the profile store.Take a look at this documentation,

https://experienceleague.adobe.com/en/docs/journey-optimizer/using/orchestrate-journeys/about-journey-building/dataset-lookup

Thanks, Sathees