Adobe Journey Optimizer

Assume that you would like to use journey data once again in AEP. I see that there are two ways to update AEP: Sent data from journey: Custom Action → AEP Streaming API Update Node What are the differences in you use-cases? What you prefer? 

We have recently implemented send time optimization (STO) and want to understand the optimal send time for each profile. Has anyone successfully used the ‘send time rank’ or ‘send time optimization’ scores on an individual's profile to understand their optimal send time? At this stage we are really just looking for insights to help us understand our customers and when they would be most likely to open/click emails. 

Hi everyone,I’m exploring how teams use Adobe Journey Optimizer when a customer’s experience depends on a mobile plan or connected device.For example, a customer buys a device with a data plan. That creates several useful moments for communication: purchase, SIM or eSIM activation, first connection, low data balance, renewal, and service interruption. The connectivity platform knows when these events happen, while Journey Optimizer could use them to send timely, relevant messages.I work with Spenza, a connectivity platform for connected devices. We’re interested in how teams would design this workflow; I’m not describing an existing Spenza–Adobe integration.For those who have built similar journeys:Which service events would you send to Journey Optimizer, and which would you keep in the operational system? How would you link a SIM or device event to the correct customer profile? Would you use a journey event for most lifecycle messages, or an API triggered campaign for immediate servic

Hi everyone,I don’t know if you can help me with this question abount Whatsapp Native Webhook: What we tested:We submitted a real Meta delivery callback payload (wamid + recipient_id + status read) directly to the AJO native WhatsApp webhook URL.The endpoint responded HTTP 200 – Webhook data processed successfully, but no event appeared in AJO Email Tracking Experience Event Dataset. Relevant docummentation (whatsapp-configuration) mention this points:"A profile must have at least one message sent from Journey Optimizer before incoming messages are captured in this dataset."Our interpretation: AJO requires having originated the message natively to register the wamid internally — without that record, it cannot correlate the Meta callback to a profile, so it accepts the payload silently (HTTP 200) but persists nothing. Questions:Is the AJO WhatsApp webhook designed exclusively for messages sent through the native AJO WhatsApp channel?   Is HTTP 200 expected even when AJO cannot correlat

Hi! a client is insisting that the whatsapp webhook URL is allowed to send any information to CDP, not only Inbound categories to tracking. They want to send whatsapp delivey logs using that webhook. I think that’s not possible, that webhook URL is only allowed for tracking logs, is that correct? thanks.

I need to add a new parameter to a Custom Action (it already works in live journey). The only solution is to create a new Custom Action and new version of a journey? 

TITLE EDIT: Rulesets at action levelhi ! is there a way to retrieve all journeys which are using a rule set? using API or query service? I already know that journey_step_events is handling those ruleset values but is there another way at action (communication) level? thanks

How would you debug? Send request to Edge Decisioning API for the same user (ECID)? Is there any system dataset which tracks capping? 

Hi thereIs it possible to dynamically iterate/loop through all account numbers in an accountDetails array within an AJO Custom Action expression and:Return all account numbers for a customer Display only the last 4 digits of each account number Format the output as: 1234 1234 and 5678 1234, 5678 and 9012 (for 3+ accounts) Thanks!

I'm looking for guidance and best practices from anyone who has implemented bilingual SMS compliance keywords in Adobe Journey Optimizer (AJO), particularly in a Canadian context.ScenarioWe're using:Adobe Journey Optimizer (AJO) Sinch as our SMS provider A single shared short code for both English and French audiencesAs part of Canadian SMS compliance requirements, we need to support mandatory opt-in/opt-out keywords in both languages, including:EnglishSTOP HELPFrenchARRET AIDEChallengeThe integration documentation between AJO and Sinch appears to rely on a single inbound webhook endpoint for processing SMS replies. Based on the documentation I've reviewed, I haven't found a clear approach for configuring language-specific automatic responses.For example:If a user texts STOP, they should receive an English confirmation message. If a user texts ARRET, they should receive a French confirmation message.However, with a single shortcode and what appears to be a single inbound processing pat

Hi all,I'm trying to understand a specific aspect of AJO's decisioning capability. Does AJO's decisioning engine have the ability to generate/select offers purely on its own — using only internal AJO/AEP configuration (like offer eligibility rules, priorities, and constraints) — without needing to pull any profile or event data from an external/3rd party source into AEP?

If the Custom Action is used in live journey I am not able to change the payload, authentication etc? 

Im using the following query to consult ClientIDs that entered a specific action (Email action): SELECTDISTINCT identityMap['clientId'] [0] ['id'] AS node_enter_profilesFROMjourney_step_eventsWHERE_experience.journeyOrchestration.stepEvents.journeyVersionID = 'd67b3772-71a9-4d4c-b78f-a7c5373f8034'AND _experience.journeyOrchestration.stepEvents.actionID = 'b5a8420a-899b-437b-97fd-4a425f7a4e71'AND COALESCE(_experience.journeyOrchestration.stepEvents.journeyNodeProcessed,false) = trueAND (_experience.journeyOrchestration.stepEvents.dryRunID IS NULLOR _experience.journeyOrchestration.stepEvents.dryRunID = '')AND COALESCE(_experience.journeyOrchestration.stepEvents.inTest,false) = false Is there a way to include in this query, the date of the start of the journey as well as tags related to the journey?

Hi ​@Pulkit_Jain_   I am getting a an error during form submission. Fyr I am sharing an screenshot below. 

This dictionary do not work :)AJO Schemas

I got the error in Custom Action AJO journey - 400Is there any chance to preview what payload was sent?Is there any chance to get more details about the error? 

How AI Put a Reliability Promise on Every AJO ServiceGiving nearly every service behind Adobe Journey Optimizer a measurable reliability commitment — at a speed and scale that manual work could never have reached. In our last post, From Gut Feeling to Grade Point, we walked through the Service Scorecard — the automated grade every AJO service earns across four dimensions of quality. One of those dimensions is Reliability Against Our Commitments: how much reliability margin a service is holding against the target it's promised to meet.That dimension is only as strong as the reliability targets behind it. Today, with an SLO defined for 90%+ of AJO services, we have clear, standardized visibility into exactly what each service is expected to deliver — and how much margin it's holding against that target.This is the story of how AI got us there — giving nearly every service behind AJO a precise, measurable reliability commitment, at a speed and scale that would have been out of reach any o

Does the star means that these fields are required and cannot be empty?  

Is it (still) possible to add a one-click optout link in the email opting out from a subscription list (not channel or identity level)?There is an old post about this, but the “Optout level = Subscription” is not available when I try to configure a journey. I am starting my journey with an ootb subscription list audience, and according to comments it should be available then.

Hi everyone,I’m running into an issue trying to call an AEM fragment directly. My approach: I retrieve the fragment ID manually via a Lookup activity, then pass it into the Fragment Helper function as a context attribute sourced from the dataset lookup in email.This works perfectly fine for AJO fragments, but the same method doesn’t work for AEM fragments.Has anyone else run into this, or know what might make this work for AEM fragments specifically? Any pointers would be appreciated.Thanks in advance! 

Hi! We have a requirement where marketing email journeys can send between 10:00 AM and 7:00 PM, but no email should be delivered after 00:00.We are considering: Email Retry Period: 6 hours Quiet Hours from 00:00 Quiet Hours behavior: Discard message Question: if an email is sent before 00:00, goes into delay/retry, and Quiet Hours starts while it is still retrying, will Quiet Hours + Discard stop those retries?Or will the retry continue independently until the configured retry period expires?Is there any native AJO option to define an absolute expiration such as: discard any unresolved email at 00:00? Thanks

Why something like do not return anything? This journey exist - checked with query without WHERE clause. What Query do you use to check Node Name or Node ID? 

Hi Experience League Community,,I am trying to configure WhatsApp API credentials in Adobe Journey Optimizer (AJO). When I enter my API Token and Business Account ID, I get the following error:"(#100) Tried accessing nonexisting field (owned_whatsapp_business_accounts)"Thanks

The recording of today’s Experience League LIVE show is now available on Experience League.https://experienceleague.adobe.com/en/on-demand-events/exl-live-episode-08-26-26 In this Experience League Live session, we introduce Adobe Journey Optimizer Loyalty, a new orchestration layer that sits above your existing loyalty platform to turn static points ledgers into responsive, AI-driven experiences. Whether you're running a mature loyalty program or testing engagement tactics, we show how AJO Loyalty connects loyalty data to the same orchestration engine already powering your broader customer journeys. We walk through how always-on AI surfaces insights and recommends next-best tactics for your marketers, how to build challenges that gamify customer behavior and personalize rewards, and how to orchestrate loyalty messaging alongside the rest of your customer journey, all without replacing the loyalty management platform you already rely on. Join us to see how loyalty can move from a backw