Adobe Journey Optimizer

Authors - Shiladitya Bose, Somesh Jaiswal, Ashu Malik   What is Universal Link ?     Universal Links are a feature in iOS (introduced in iOS 9) that allows developers to create a seamless connection between a website and a corresponding app. They enable a single URL to open a specific location within an app if it's installed or direct the user to the website if the app is not installed. This provides a smoother user experience compared to traditional deep linking methods.    Customer hosted AASA file snippet The following is the AASA configuration which will be required to support the integration. Let us suppose we are supporting this integration for www.mybusiness.com & customer has delegated email.mybusiness.com subdomain in AJO. AASA file hosted at https://www.mybusiness.com/.well-known/apple-app-site-association  will define the URLs which their app(s) support.   Universal Link with Tracking  Let us consider the following

Hi all,  I have a short question on Journey Step Event Schema. What is the profileID here: "experience.journeyOrchestration.stepEvents.profileID"?. Is it the namespace you define while creating journey or the primary identifer of the schema? Just wondering how this value gets populated 🙂 Thanks!

We are going to use the web channel for some business usecases. How do we enable the tracking for the same? I dont see any event generated from ajo directly. Should we use the adobe launch to use this for tracking?

Hi Team, After running a journey in AJO and reviewing the "All Time Report," I noticed that some records were excluded under the Journey Exclusions section with the reason:ERROR_SEGMENT_REALISATION_CONDITION_MISMATCH.However, it's unclear what exactly caused these records to be excluded. Could you please advise on how and where I can get more detailed insights into this specific exclusion error to better understand and troubleshoot the issue? Thank you.

We have a Journey in AJO that is an event based audience. In our full data model, customers can have multiple accounts. Within the event, it tells us which account the customer is using to trigger the event.However before sending the e-mail we need to execute an account eligibility check (i.e. check our account level suppressions) by reconciling that account with the account data in the customer real time CDP / AEP.What type of syntax or how can we pull the account from the event then use that account to compare against the customers CDP/AEP profile?

Hello all,I'm facing an issue in Adobe Journey Optimizer (AJO) related to consent logging when customers submit a landing page form created in Visual Designer mode.Current Setup:* I built a landing page using AJO’s Visual Designer.* The form displays 8 subscription lists as checkboxes:* 6 are older subscription lists used in previous campaigns (which worked as expected before)* 2 are newly created subscription lists* Upon checkbox selection and saving preferences from the front end, the form is expected to:1. Update the customer profile - works2. Add/remove the selected subscription lists - works3. Log a consent event in the Consent and Preference dataset - doesn't work Problems Observed:Test 1 (New Subscription Lists):* Selecting and submitting new subscription list checkboxes:* Profile and subscription list updated * Consent and Preference dataset not updated Test 2 (Old Subscription Lists):* To isolate the issue, I tested again using one of the older subscription

Since the recent AJO update introduced 'Dynamic Media' and started generating absolute image links, animated GIFs no longer seem to work. Has anyone found a workaround for this?

Whats the limit? I do not see that in AJO guardrails

It seems to us that mirror pages is not working when the link is created inside a email fragment, and then used in an email. When you break the inheritage of the fragment it will work, but it you have created a fragment you dont need to change the content in, and it stays "unbroken" the mirror page dont work.Ttpical use case: "read this mail in a browser" Puting this into a fragment wont work.

Hello hello!I am curious to know when the following features will be available in AJO Journeys:- Calendar view (https://experienceleague.adobe.com/en/docs/journey-optimizer/using/orchestrate-journeys/manage-journey/journey-ui)- Pause Journeys (https://experienceleague.adobe.com/en/docs/journey-optimizer/using/orchestrate-journeys/create-journey/journey-pause) They are both tagged as Limited Availability. When will they be globally rolled out? Best,Line

Introduction Adobe Journey Optimizer (AJO) offers a robust suite of tools for orchestrating personalized customer experiences, including built-in email design capabilities. However, integrating Knak with AJO presents organizations with additional opportunities to streamline content creation, enhance brand governance, and optimize collaboration across teams.  This blog explores the advantages of Knak-AJO integration, the key steps involved, and best practices for overcoming common challenges. Before Jumping to Knak and AJO Integration, Let’s Understand What Knak Is? Knak is a no-code email and landing page creation platform designed to help marketers build and deploy on-brand, scalable content without requiring technical expertise. It offers an intuitive drag-and-drop editor that ensures brand consistency while integrating seamlessly with various marketing automation tools, including AJO. Now let’s explore why integrating it with AJO can further optimize email marketing workflows.

In the fast-paced airline industry, delivering the right offer at the perfect moment can be the difference between filling every seat and missing revenue targets. Passengers today expect seamless, personalised journeys—from booking reminders to in-flight experiences and loyalty rewards. That’s where Adobe Journey Optimizer (AJO) comes in, turbocharging how airlines interact with traveler's across every touchpoint.     The Opportunity: Every Passenger, a Unique Journey Imagine a frequent flyer is planning a summer getaway. Using AJO’s real-time customer profiles and AI-driven decisioning, airlines can recognize this loyal traveler and instantly trigger a personalized campaign: Geotargeted flash fares as a mobile push when the passenger enters the airport vicinity. Automated pre-boarding emails with unique upgrade offers based on loyalty status and travel history. In-flight WiFi or meal discount notifications delivered via SMS as soon as the passenger is on board. Post-arriv

Help shape the future of AJO documentationWe’re always looking to improve — and your input makes all the difference.Please take a few minutes to complete a short survey where you’ll compare two versions of AJO documentation and share your feedback. It’s quick, and your insights will help us create a better experience for everyone.   Survey closes July 3rd Survey link: https://survey.adobe.com/jfe/form/SV_81AWiPfFi8VTI46   Thanks for being part of the Experience League community!

Hi Team,We want your insights to obtain list of offers that are having a similar value for the custom attribute column in AJO/AEPThanks,Mohana.R

Hi all, I have an interesting use case of joining Journey and email name/id data with profile identifiers in order to make an export to HTTP destination.With Email Tracking Dataset I could see the Journey and email details with ID Map, however we are not using ID map for identities, so was wondering how we can join the primary (customer ID) and secondary ID (email) along with Journey & email sent info.  Looking for your suggestions!Thanks

How would you write such a condition?

We are looking for ways how we can integrate and use AEM Content & Experience fragments in AJO.One way we can envision is from URL option in offer decision. Is there any other ways we can leverage AEM to AJO. ThanksSrinivas

I am facing an issue in AJO where, after creating a dataset and enabling it for Profile, the Profile option gets disabled again whenever I refresh or reopen the page.Additionally, when I ingest profiles into the dataset (via Postman), the data appears successfully under the dataset. However, when I try to search for the profiles in the Profile section (using the email address), I am unable to see them.Could someone help me understand why:1. The Profile setting is not staying enabled after refreshing?2. The ingested profiles are not visible under the Profile section even though the data is showing in the dataset? The same happened with Journey created using event, the profiles entered the journey and also seen under dataset, but the event name is not visible under the profiles I ingested from postman.Any guidance would be greatly appreciated.

Hi Team,We are looking to create an audience segment that targets users whose birthdays fall in the upcoming month. The goal is to use this audience to send out birthday greetings.The birth date field in our system is in the "MM-DD-YY" format. I initially tried using the condition:"Include Birth date (YYYY-MM-DD) occurs in next 30 days"However, this approach may not be accurate when the upcoming month has 31 days, as it could potentially miss some profiles.Could you please suggest the best way to select profiles whose birth month is exactly the next calendar month, regardless of the number of days?Any guidance or suggestions would be greatly appreciated.Thanks.

Hello, How to disable encode in email template level?Scenario : For unsubscribe, We are including custom URL with personalization encrypted email address. While ingesting Data into CDP, am decoding the encrypted email address. In profile, i can see correct decoded encrypted email address. When i add personalization in template, AJO double encoding the URL which causing us issue.Any ideas? ThanksAJO Dev

Hi, We have a huge set of data ingested into AEP for schema "ajo_message_feedback_event_dataset". And, our goal is to fetch the list of users who received emails and accessed the same. it's understood from Adobe documentation that information is stored at "ajo_message_feedback_event_dataset".Whilst accessing the dataset through Querying with below SQL query, we can see the results with various columns"SELECT *FROM ajo_message_feedback_event_dataset;"out of which, a specific column named "_experience" contains the batchInstanceID":"xxxxxxxxxxxxxxxxxxxxxxx", which helps us to build audience for a specific set of batchInstanceID. Upon using the below query to filter the results that matches with batchInstaceID from _experience as belowSELECT *FROM ajo_message_feedback_event_datasetWHERE contains(_experience, "%batchInstanceID%");, we see an error that describes on the field unavailable.Error Message : ErrorCode: 08P01 queryId: c44e0d65-b42f-4f08-8de3-7f4962050c08 Unkno

Hi ,We have a huge where we will have around 100 activities . But i am concerned about performance of the journey. Can any one please let me know that what and all performance issues we have if we have such a big journey apart from troubleshooting and readability issue.Also please let me know is there any possibility to split the journey .Thought of jump activity but as per the documentation we can't use jump if we have read audience.Please let us know your thoughts. Thanks Usha

I have a doubt referring to the function nowWithDelta. Can I use nowWithDelta(0, "days"), i.e, using the first parameter with the value "0"? 

We have the functionality called API trigger email in the campaign. By any chance using the event forwarding as a trigger solution for Adobe journey optimizer?Because we have triggers earlier using pipeline, we had the email trigger option in adobe cloud system. Sameway, do we able to do here?

Should I put different offers into one Offer Collection?As an example:1. 5% discount - Collection 12. Free delivery - Collection 2  And then in evaluation Criteria put them in specific order1. Collection 22. Collection 1  On the other I can put everything into one Collection and then in Evaluation Criteria every offer would be evaluated based on the priority??