Adobe Analytics

I see that this question comes up every once in awhile. Unfortunately I'm still struggling to understand the logic between why the fallout is displaying a different total than the freeform when the components being applied are virtually the same. Any help on this is much appreciated.  I have a fallout and a freeform displaying how many people last year performed specific button clicks, which are contained in a segment.  As you can see from both screenshots, the number of people for each visual is different.  The segment is a very simple one. It contains multiple versions of a button click (custom link): Each black line essentially is a different custom link. What's interesting is what happens when I go into the segment builder from the fallout row menu. The summary or validation area shows a different number of people as well than the fallout does.Can someone tell me why this is? It would immensely in explaining to other product managers what is going

There is a page type on my site called "TXT." I want to build a metric that calculates the average number of pages a TXT visitor visits.

Using a segment: (HIT =>  (HIT =>    (    LAST TOUCH CHANNEL DETAIL contains any of [myCondition]    AND    LAST TOUCH CHANNEL DETAIL does not contain any of [myOtherCondition]    )  )) but i get results back for Last Touch Channel Detail values when looking at Entries (or any other metric) that fail the first of this && condition and so should not be included....I thought?. Im not sure.... but any help would be greatly appreciated.  

Hi,I have a question. Currently we want to track a customer clicking on the banner from our app and landing on the website get converted or not? Like % of customer who started their journey from the app and completed/converted on the website. So how do we do that by appending the URL through ECID( external campaign ID). Will that ECID stay through the user journey until completion? Is there any other best practise?@jennifer_dungan 

Hi team,I wanted to fully understand if we should use a visitor level container or a hit level for the case here- I want to capture the number of unique visitors over a period of time/months who have done a custom click events (e74 in the pic below). So, should i use visitor level segmentation container or a hit level- i am very sure it is visitor level but am being challenged here by a colleague so asking the experts here :). Also, any video/document which clarifies the difference between the segmentation containers with examples will be helpful. Thanks! 

I'm interested in seeing what is the first clicked item when user lands on a page (at an aggregate level). Is there a way to set up a segment for this? To follow up, I would be curious what users are clicking on first, then what's the top 2nd clicked button on the page, top 3rd etc. I'm trying to build out the user journey to understand what users are clicking on (1st, 2nd,3rd, etc) when they're on a specific page.  For example, I would like to be able to understand whether most users are clicking on the nav first or are they clicking on body then clicking on nav?

Dear Team,The client wants to track the userID. Is there any GDPR compliance issue with this? If yes, how can we implement it step by step to ensure compliance and avoid any GDPR violations?Please guide, thank you.

Introduction Adobe Customer Journey Analytics (CJA) has introduced a new dataset type: Summary data. This feature significantly enhances CJA's data model and expands its potential use cases, offering users improved capabilities for data analysis and insight generation. Summary data consists of time-series information from a summary dataset, based on a schema using the XDM Summary Metrics class. Currently, only hourly or daily time-series data are supported. By incorporating Summary data, CJA builds upon its existing foundation of Event, Lookup, and Profile datasets, creating a more comprehensive and versatile toolkit for practitioners. The introduction of Summary data unlocks exciting new possibilities for exploring and interpreting data within CJA. This powerful dataset type complements existing options by enabling users to work with pre-aggregated information, providing a high-level perspective that's particularly valuable for certain analyses. By integrating Summary data alongsid

Subject: Guidance on Implementing SPA Event Tracking in Adobe LaunchDear Team,I need to implement Single Page Application (SPA) event tracking in Adobe Launch. My question is:Should I implement it using a Direct Call Rule, as shown below?_satellite.setVar("digitalData", JSON.stringify(digitalData)) _satellite.track(identifier)Or should I use the Adobe Client Data Layer Extension? by using event push with event_info.Please provide step-by-step guidance on the best approach.Best regards,Kamlesh

Hi - I am following the below documentation for setting up an API connection from CJA to PowerBI using PostgresSQL. I am using the expiring credentials for now to test what I want to see in Power BI before setting up the non-expiring credentials. When I try to connect the PostgresSQl to PowerBI, I keep receiving this error. My credentials are not expired. Has anyone received this same error message? If so, can you please provide what steps you took to troubleshoot? I have tried to troubleshoot myself and have not been able to figure out what to do.  

Hi everyoneI need to clarify the difference in criteria between BOUNCE and SINGLE PAGE VISITS metrics in the Dimension component in Adobe Analytics.According to the Components Guide:The BOUNCE metric is defined as "the number of visits that contain exactly one hit." However, it is counted as SINGLE PAGE VISITS if link tracking calls are executed during the visit.The SINGLE PAGE VISITS metric is defined as "the number of visits where the page dimension did not change throughout the visit."So, for exampleWhen examining BOUNCE and SINGLE PAGE VISITS values by date:BOUNCE: Refers to instances where someone landed on a page via an ad or organic link but subsequently left the site without generating any additional hits.SINGLE PAGE VISITS: Refers to instances where, after landing on a page via an ad or organic link, the user reloaded (refreshed) the page, clicked on an external tracking link, but did not navigate to another page within the same site.If the above hypothesis is correct,For exam

Good afternoon, I have been shared some projects, when I enter the “Projects” section I can indeed see the list of projects. However, when I try to access the projects I get the following message: “You do not have access to the report suite this project was saved in. Please select another report suite.” What is the reason for this error? Thanks!

I created the "Pages then Pages" segment, but why does it show only one page when I break it down by Pages after filtering by Visitor ID?From what I understand, since it's a journey involving two pages, there should be at least two page views, so this seems strange...What I wanted was to calculate the stay time for "Pages then Pages," but when I just look at the Visits, it only shows one page when broken down by Page, which seems odd.Also, could you explain the difference between Time Spent per Visit (seconds) and Average Time on Site? 

By : Prachi Jain & Luc Forgeron Introduction  Adobe Journey Optimizer (AJO) is a one-stop solution for managing all marketing campaigns, messages, offers and personalization automation. Through this blog, we are delving into the concepts of how and when to trigger in-app messages in your mobile application through Journey Optimizer. We are also going to explore using the in-app messaging channel to effectively engage with your audiences and direct them to key features of your application.  One of the most frequently asked questions is about the differences between in-app messages and push notifications.  In-app messages are inbound notifications that appear within the app while a user is actively engaged with it, and the decision to show the message is made based on app usage.   Push messages are outbound notifications, meaning the decision to deliver the message to a client is based on a decision made at the server. The end user may or may

Hi All, Are there any ways to delete the unused report suites in sandbox access? Regards,Srividya.V 

https://www.softcrylic.com/blogs/adobe-analytics-for-target-a4t-a-look-under-the-hood/I found this article and found few columns which are useful, however does the click stream have a column for name of expereince instead of the code ?also I found that for some users tnt_action has two exp id in a hit, any way to clean this upend objective is to create a dashboard with drop down to select relevant exp and see the results

When I am multiplying Visit x Conversion rate there -.2% discrepancy against Orders? Does anyone know why this would be happening? 

So I am looking to use Microsoft Power Automate to refresh Adobe API Credentials every 13 days to mitigate a Power BI Refresh Failure every 2 weeks. Is this possible? Ive done the following steps, but it appears it doesnt work successfully when the credentials actually expire.Steps to Automate Adobe API Credential Refresh with Power AutomateUnderstand the API Requirements:Check Adobe API documentation for how to authenticate and refresh tokens. Typically, this involves sending an HTTP request to an authentication endpoint with necessary credentials (e.g., client ID, secret, and refresh token).Create a Power Automate Flow:Log in to Power Automate and create a new flow.Select a "Scheduled Cloud Flow" to set a recurring schedule.Set the Recurrence Trigger:Set the flow to trigger every 13 days. Use the "Recurrence" action and configure the interval accordingly.Add an HTTP Action:Use the HTTP action in Power Automate to send a POST request to Adobe's API authentication endpoint.Include

I have a dimension that gives me search queries, most of which are one word ... but I want to find all those that are 2 or more words.I used segment builder to create a filtering on "contains" for " " and ' '.The end result is the system delivers only queries that contain either ' or "  - interesting that this exists but absolutely not what I wanted.Any ideas????

Hi Team,I have a Data Feeds Job which is moving hourly to SFTP server & from there to a Data Lake.We are seeing the data land as a string but in unicode format like below, is there any config on your end that would make this a regular string?"\u0006\u001b58\u001d�H�4;5;�x{HJ�0aQ�O-\u0002�n��\u001e'=s��\u0016\u0014ղ*7ӥV\u001bJ�\u0019,¯h?If not, Is there any alternative we can use to make data in regular string.Thanks!

Hello everyone,I want to check if Adobe Analytics also support Deviations or BackAndForth of event sequencesLets suppose I have sequence given as ->  A, C, B, C, A, DAnd I want to create segment of A then B then C then Dwill the above sequence be satisfied with this sequence for below?1. Without providing any Conditional Operators for all then operator2. Using Within OR After Conditional Operator for any or multiple then operators