Adobe Analytics

It is pretty straightforward when using first known or last known allocation with session expiration in Adobe CJA. It is less clear when a custom lookback window is used, because of both the forward and backward nature of these allocation types. Example, if a user had the following sequence, what would be the first and last known values assuming the followingDay = the date in January Chart date range is Jan 1 - Jan 31 Custom lookback window is 7 days for both the last known and first known properties.Day Value on Event First Known Last Known 1   C C 5 C C B 9 B C B 14   B A 18 A B A  Does custom lookback essentially work as custom look-forward for ‘last known’? Is the above correct?

how do i create a cohort segment for users who first came to the site on a specific date? SAy users who first came on 2 specific days in february. I want to know how often they return each month since then. (the date of my cohort would be from Feb until July)

I want to analyze the visitor journey from time of entry up until, and including, the point of conversion.Right now I have Visitor container where pageview exists THEN e3 (form conversion) exists.The conversion happened in visit 6. The issue I’m facing is that setting the segment to “Before sequence” only shows visits 1-5After Sequence shows the converting visit but everything after it which I don’t care about. How can I add logic to cap it at the point of conversion or the converting visit? 

I created a segment based on a fallout touchpoint in Adobe Analytics, and then used that segment within a calculated metric wrapped around an event.However, I’m noticing that the value of this metric changes depending on the overall date range selected in the report.For example, when I set the date range from January 1 to January 31, the metric count for January is 100. But when I expand the date range from January 1 to April 30 and then break the data down by month, the count for January increases to 200 instead of remaining at 100 (which I believe is the correct value).Can someone explain why this is happening? Is this expected behaviour when using a segment derived from a fallout touchpoint within a calculated metric?

Hi everyone,With Adobe Analytics 1.4 APIs deprecating (Aug 2026), the Processing Rules “view” endpoint will no longer be available, and currently there’s no equivalent support in 2.0 APIs.To help with this gap, I built a lightweight Chrome extension called AA Processing Rules Exporter.The extension extracts Processing Rules directly from the Adobe Analytics UI and downloads them in the same 1.4 API JSON format.This can be useful for: Processing Rules documentation Debugging mappings Managing rules across multiple report suites The extension is fully open source and runs locally in the browser.Extension Link: https://chromewebstore.google.com/detail/plcmmgiheecgepcmpkibmffodanlemhoGitHub Repository (Open source): https://github.com/abhishekDhami/AA_Processing_Rules_ExporterWould love any feedback or suggestions 🙂

 Good morning,Recently I’ve been trying to make a deep dive on the Time on Site users spend on my web and I noticed that I have a very big difference between the Time on Site we see on the Freeform table for All visits, and the time we see in the the Key Metric Summary, even though we have the same filters applied.I can tell it’s because of the days average but I would need you as experts to help me understand:Why such a big difference The meaning of each KPIThank you in advance!

We are trying to upload a new classification file (.tab) in Adobe Analytics - Admin > Classification Importer. When we upload the file the section with “Overwrite data on conflict” checkbox greyed out / not selectable. We need our data to fully update based on our new file. Is it going to update the data if that checkbox is not checked?  Appreciate your help. Thanks!   

Hi!!Since late december 25, beginning january 26, we have noticed a spike in Direct / Bookmarked traffic and a drop in SEO. The only reason we could find was that the spike corresponds to an update to iOS 26.We can see clearly the impact iOS had on the dropping of SEO and the rise of Direct.We investigated with other markets / projects / clients, and this does not happen in their results - it is occurring only on this specific project in Spain.The only hypothesis we have is that the iOS update is affecting Adobe and is including visits from iOS 26 as Direct rather than SEO.Is there a way to correct this? 

Hi everyone,we have implemented a dashboard in Power BI that pulls data from some Adobe Analytics segments.Some visuals, however, are connected to Databricks.Our goal is to set up an automatic refresh for this dashboard. For this reason, we created a Server-to-Server integration in Adobe Analytics, which provided us with an API Key to configure in Power BI.The API key has been configured in Power BI, but the refresh fails every day, or sometimes multiple times per day, especially for the visuals connected to Databricks.The error message shown is the following:It looks like the refresh token expired. Please go to this dataset's settings page, and reenter the {CredentialType} credentials for the {DatasourceType} data source.When opening the error details, we see this message:Last refresh failed: 5/6/2026, 8:18:19 AMAn error occurred while processing the semantic model.Data source error:{"error":{"code":"DMTS_OAuthTokenRefreshFailedError","pbi.error":{"code":"DMTS_OAuthTokenRefreshFailedE

Currently in Adobe Analytics Analysis Workspace, combo charts provide limited flexibility when visualizing multiple metrics together. Users often need more control to better represent different types of data (e.g., trends vs. volumes) within a single visualization.We propose enhancing combo chart functionality to allow customizable combinations such as:2 line metrics + 1 bar metric 2 bar metrics + 1 line metric Ability to freely assign chart types (line or bar) to each metric independentlyUse Case:In many reporting scenarios, analysts want to:Show trend-based KPIs (e.g., conversion rate, CTR) as line charts Display volume-based metrics (e.g., visits, revenue) as bar chartsCurrently, the lack of flexibility limits effective storytelling and forces users to create separate visualizations or compromise on clarity.Proposed Enhancement:Enable per-metric chart type selection within combo charts Allow dynamic switching between line and bar for each metric Improve legend/UI controls to support

Hi Team, We have one Dataset in AEP ‘Webevent ” which doesn’t have any Primary Identifier and data is pushed using Identitymap.Another Dataset “Online Transaction” has the hashedEmail as the Primary IdentifierThere is another dataset “Customer Profile”, This dataset has hashedEmail as the Primary Identifier .This dataset is not merging with “Webevent” and Online Transaction”dataset in CJA dataview.We can see the fields of “Webevent” and Online Transaction”datasets are merging in CJA and showing up as one dimension however ““Customer Profile” fields are not merging with Webevent” and Online Transaction”datasetsWhen I see field I mean , lets say “userId” field is present in above all 3 datasets and have same schema field path in all 3 datasets.userId from “Webevent” and Online Transaction”datasets are merging in CJA dataview and we can see it in CJA also. It is showing a single dimesion but dataset source is both "Webevent" and "Online Transaction"However a new component 69459540021cba3a

I am working on a server-side implementation of Adobe Target using the AEP Edge Network API and have a question around ECID capture on a user’s very first interaction.How does the ECID get generated and returned on the very first load in this setup?I’d appreciate clarification or references to official documentation or best practices for first-time identity establishment when using Adobe Target server-side with AEP Edge API.Thanks!

I want to set up an alert for our Customers metric, which gets updated in AA table every day after 14 pm.The anomaly alerts that I set up are sent at 00.00 which is way earlier than the Customers table is updated. Is there a way to set up the alert to be sent after 14.00 instead of at 00.00? 

When looking at the flow Viz I know it shows number of path views for the previous/ next pages. But is there a way to switch it so that it displays the percentage? I know I can see the percentages if i hover over them but Id like to be able to export it so that the percentages are visible 

We have plenty of PDF on our website that Google has indexed. Since they don't require a password to be viewed, the visitors can view them after clicking on the Google results. If that's the only thing they do, we can't see any data on Adobe Analytics. We are aware that having a landing page would make things much easier but, is there anyway to track these PDF views? Thanks a lot. 

Hello Community,Do we have any solution in Adobe Analytics or Launch where we can pass on the UTM paramters from one page to anaother without losing the data e.g.;Page A: www.example01.com?utm_source=newsletter&utm_medium=email&utm_campaign=campaign01Page B: https://www.example02.comWant to pass the UTMs in Page A to Page B when someone clicks on PageB (which is a link within my Landing Page A)Thanks!

Hi all!Has anyone had the time yet to play around with the Adobe Analytics MCP servers (beta)? created a new AA product profile with “MCP Access” permission, (actually for testing purposes added all permissions) assigned it to my API project in developer.adobe.com what I noticed there is that there does not seem to be a dedicated MCP-scope available, just as a side note, I only see “openid, AdobeID, additional_info.projectedProductContext” My MCP calls are failing with this error:(UPSTREAM_ERROR | HTTP 502 | {"method":"POST","error":"Proxy error","message":"401 Unauthorized: [no body]","targetUrl":"https://appservice-aamcpserver-prod.ethos11-prod-or1.ethos.adobe.net/mcp","timestamp":1777355456263})Now I'm wondering whether I need some additional provisioning from the Adobe side to access the MCP servers in the first place? Let me know what you think 

While debugging updates to a mobile app, we can see the context data being sent properly and, in Assurance, the data being bucketed properly in the post-processed data section. However, the data is not being passed into Adobe Analytics. I have checked processing rules and everything looks ok. I've also tried adding in test evar and event and in Assurance they are populated, but not in Analytics. Another twist is I could see someone completed the same flow and the data from their session was passed into analytics. I can't seem to find any rhyme or reason to this.

Greetings.I have a website that will have two different players on its main page. They are both being tracked with Adobe Analytics and both call upon the MediaSDK, providing a mediaConfig object with the tracking server, channel, appVersion, etc. However, the two different players have different playerName values in their mediaConfig objects. Because only one player loads first, the configuration including the playerName is set for the entire page. Configuring the SDK with the second player’s values returns an error from MediaSDK saying that it’s already been configured. So any and all analytics for both players are only being housed under the first video’s analytics values. Is there a way to set up a second MediaSDK instance or otherwise edit/reset the configuration if the second video player is active?