Adobe Analytics

Hi,I was always puzzled by the way the mobile tracking is set up and wanted to verify this once and for all.  Implmenting tracking in the app is straight forward with adobe .trackState for a page views and .action for events. Fair enough. However, everything is implemented in the code and I have no control over what is send to Adobe, unless I brief a developer to take something out of the app code. This is strange to me as the Adobe SDK contains a Launch container which is used to host the Analytics extension. You can setup Analytics tags but they are triggered by .trackState and .trackAction which send the data to Analytics anyway. So what is the point of creating Adobe Analytics tags in mobile tag manager? Ideally the tag manager would work like for the website and give me the capability to fetch structured data and decide what to send to Analytics, but it doesn't seem to be possible to do this? Best regardsUwe

Hi all, I have created a derived field summing events (denoted by 1 and -1) at a People level for analytics use case to understand group membership. I was wondering, how does this derived field summation apply when you adjust the date range within a workspace? For example: In the derived field, I am denoting 1 as a subscribe/opt-in event and a -1 as an unsubscribe event/opt-out event, then summing at a Person level scope to understand who's net subscribed and who has net unsubscribed. When I drag this dimension into a freeform and adjust the date ranges, is it going to sum those values at a Person level according to the date range set (e.g. summing all events Jan1-Jan30)? Or is it going to return a 1 for anyone who, at any point in the date range, had 1 as their net status (e.g. user was was subscribed jan1-jan15, but unsubscribed after on jan24) I ask because of two use cases: 1) I want to create a time series graph plotting this information, for a use case to track net

How does Adobe Analytics collect tracking codes within URLs?If there are two tracking codes in one URL, which one does Adobe Analytics collect? According to the data set I'm referring to, it appears to collect the latter tracking code at the end.E.g. www.abc.co.kr/?csref=dsp:ABC&csref=dsp:DEFIn this case, Adobe Analytics only collects dsp:DEF and not dsp:ABC.

Any suggestions on how to build the return frequency dimension from Adobe Analytics into CJA? Thanks in advance! 

Hello, I would like to modify the default workspace associated with an alert.  Why is this not yet possible? Best, Enrique Gonzales

Hello, Does anyone know the proper way to track screenviews in a mobile sdk implementation?We are using edge, datastreams, and schemas. We need to track screenviews and clicks in adobe analytics.I see the recommended event types for web clicks and web pageviews in the documentation, but nothing for mobile. We successfully see our props and eVars in the report suite, but no "visits" or "pageviews"- Should I follow the event type recommendations for web?- Do I have to send an event, such as event1 to get a screenview?

We are unsure of which Bounce Rate metric to use for our overall site performance reporting, one thing I noticed, for both of the screenshots where the bounce rate looks more accurate (49%) the metric being used is ‘Bounce Rate (Page Views)’ rather than ‘Bounce Rate’.  I am new to my digital growth team and my predecessor had mentioned a Bounce Rate discrepancy before she left. With some of our brands, the team members have their own dashboards recording Bounce Rate that don't seem to be accurate. I found this in my initial research:Bounce Rate (Page Views)Not a standard Adobe metric—often refers to bounces divided by page views.Can be misleading; not recommended for precise analysis.Bounce Rate (SPV/V)Single Page Visits ÷ VisitsMeasures how many visits involved only one page view. Useful for site-wide analysis.Bounce Rate (SPV/E)Single Page Visits ÷ EntriesFocuses on how often a landing page leads to a bounce. Best for entry page analysis.Bounce Rate (Adobe default)Boun

Hi there, When referring to the metrics 'Order (purchase event)', I only found document shows it relates to the purchase event. I'm wondering if 'Order' contains all the purchases, or only those with full payment? Is there further information of the relationship between order and payment? Best regards

Hi, I'm seeking to understand if there's a method to create a segment or calculated metric that doesn't count page reloads.For a form submission, I need to capture the number of bookings. However, if a visitor reopens the page, the form step instance is counted twice.For example, if a visitor starts and completes the booking in one session, it's counted as one visitor with one booking (form step instance). But if the same visitor reloads the appointment page without initiating the booking, the number of bookings (form step instance) is recorded as two.

Hey team, Is anyone else experiencing issues with the Next or Previous Item panel in AA and CJA? We’re able to drag and drop the panel and select dimensions and dimension items as usual, but when we try to build the panel, we receive an error message. This issue seems to be occurring across multiple users on our end.  I couldn't find any notes about it. Any insights would be appreciated. Thanks!  

I'm attempting to create a click thru rate calculation for our Home Page team with the calculation created as the below with HP Click Visits defined as a visit with an event category prefix of RE: (our indicator of a link click).You'll notice that this works great at the Page Name level, but once you do a breakdown on specific link click values, the segmented click visits and the visits become the same. Is there a way to lock the reference on the breakdown to the total? So instead of recommendations being 386K click visits / 386K visits and thus always 100%, that it retains the total amount so the calculation would be 386K click visits / 3.0M home page visits.  

Newer to using adobe but use a few other tools to track metrics. I have continued to find that Adobe is higher than some other tools. When digging in, I see some specific sessions counting multiple times for a visit. Testing my own session I found it counted 2 times into the views metric but I do not see how it should have based on the documents. It seems that it is when a user opens items in a new tab. Would Adobe view a new tab as a new visit?

Dear community, I was wondering if usage of VPN impacts share of returning visits and similar loyalty metrics.Does Adobe measure by IP address or cookies also are taken into account?

  Introduction Adobe Customer Journey Analytics (CJA) offers various methods for calculating bounces and bounce rates, each providing unique insights into user engagement patterns. These approaches have distinct implications, potentially influencing how we interpret and act upon user behavior data. In this blog post, we'll explore the different bounce rate calculation options available within CJA, examining their strengths and potential drawbacks. Bounce rate has been a cornerstone of web analytics for decades, evolving alongside the digital landscape. From its origins in early website traffic analysis to its current implementations, it remains a widely-used metric for understanding user engagement. It's both amusing and impressive how this seemingly simple concept has stood the test of time, adapting to new technologies and user behaviors. As we explore its various incarnations within CJA, we see how this venerable metric continues to provide insights, albeit with a modern sla

When implementing Adobe Media analytics tracking, we have to pass "Stream Type" value.As per this document https://adobe-marketing-cloud.github.io/media-sdks/reference/javascript/MediaHeartbeat.html#.StreamType we can pass different value based on the Media content type.Just wanted to understand for which type of content what value we should pass. (just looking for below values)LIVELINEARAUDIOBOOKAOD

Hello,I would like to know how is everyone configuring their Sandboxes ? Do you usually use one for dev and another for prod. Or have 1 for both prod and dev?  Below are for 1 sandbox ( Dev+ prod)Pros - having 1 sandbox for AEP<>CJA data collection is that - We just need 1 AEP variable data element and reference the schema once in tags. Cons - hard for access management since everything is just one sandbox nowBelow are for 2 sandboxes ( Dev & prod)Pros - having 2 sandboxes for AEP <> CJA data collection is better for validating and testing, easier for access manage and change management. Cons - having 2 sandboxes will create a problem when we have to reference the schema in a AEP variable data element, each time we want to publish the libs between dev to prod. We will have to change it and higher maintenance.

Hello,I noticed that for some time periods, the purchase numbers are different between Data Warehouse reports and Workspace dashboards in Adobe Analytics, even though they use the same data.Could it be because of how the data is processed, sampling, or filters? I would really appreciate any advice on how to understand or fix these differences.Thank you very much for your help.

I want to create under "set classification" when I'm in rule builder. Where do I create this? The classification set is a drop down where we can create more groupings. I want a new grouping created. Where can I add?  Thanks in advance!

It has been 6 years since I last used Adobe Analytics and will be starting a new role in 2 weeks and would love to do some studying and refreshing on Adobe Analytics during this free time. So any resources you could recommend would be wonderful.Thanks,Deeby

Hi Everyone,We are currently unable to capture Prog Marketing Channel data for our Mobile App in Adobe Analytics reports.For your reference, this is our current implementation setup for Campaign-related context data.Here is what we have implemented today to validate the Programmatic Marketing Channel numbers: Also here are few points to remember:We do not use Adobe Launch. Data is sent to Adobe Analytics directly via data layer or hardcoded React Native JavaScript.We recently migrated our React Native SDK integration from ACP Core to @adobe/react-native-aepcore@^7.0.0. Here's the classification rule setup:  Please help identify any configuration issues on our end.Let me know if you need any further information.Thanks.CC: @jennifer_dungan 

I am using Adobe Analytics Reporting API, where I have a custom dimension 'Page Name' and 'UserID'. 'Page views' and 'Unique Visitor' are the metrics that we want. Using the API we want a breakdown of every Page Name with the User ID - page views and unique visitors metrics. However, we are unable to get the desired response. Could someone help on this? Thanks.

Hello,I would like to know how is everyone configuring their Sandboxes ? Do you usually use one for dev and another for prod. Or have 1 for both prod and dev?  Below are for 1 sandbox ( Dev+ prod)Pros - having 1 sandbox for AEP<>CJA data collection is that - We just need 1 AEP variable data element and reference the schema once in tags. Cons - hard for access management since everything is just one sandbox nowBelow are for 2 sandboxes ( Dev & prod)Pros - having 2 sandboxes for AEP <> CJA data collection is better for validating and testing, easier for access manage and change management. Cons - having 2 sandboxes will create a problem when we have to reference the schema in a AEP variable data element, each time we want to publish the libs between dev to prod. We will have to change it and higher maintenance.

Hi community, I've been dabbling with the Attribution panel in CJA to solve some analytics use cases. I was wondering, what exactly happens when you filter the Attribution Success Metric (my Success metric is a Session scope metric) within the freeform table, by an Event level or Session level segment on top? Wondering if placing it over the metric either 1) filters the type of events or Sessions included in the Success metric component, or 2) if it actually filters the Dimension items within the attribution freeform? Couldn't seem to find this detail in the CJA documentation (if anyone has any docs other than Attribution Panel | Adobe Customer Journey Analytics let me know!!) The example here is, I am trying to attribute Web pages to an application submission event online, and the Success metric is the submit page of that flow. The metric I've selected in the Attribution panel for app submissions is not product specific, and was wondering if I could place a filter