CJA: Audience Waterfall

Question

We have users who want to see a waterfall of certain audiences in CJA which is essentially a fallout chart for audience exclusions, answering questions like for each exclusion added, how many people are excluded?

Could this be done in CJA? If I create a fallout chart, and add in the attributes used in RT-CDP for the audience build, will that count the audience fallout correctly?

bjoern-koth · Accepted Answer

Hi @williambr6

(very generically speaking,) I think this will very much depend on the scope of your segment definitions.

In general, applying segments to Fallout touchpoints (classic AA as well as CJA) is limited, since the applied segments must be subsets / on a lower level of the context of the Fallout visualization.

For example, if you have a People-based fallout, you can only apply segments to touchpoints that are Session or Event based.

So, if you have People based segments you want to apply in your fallout, this will lead to errors.

experienceleague.adobe.com/en/docs/analytics/analyze/analysis-workspace/visualizations/fallout/compare-segments-fallout

But give it a try, and let us know how it went 🙂

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