How to track traffic from Adobe Campaign? | Community
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Level 3
November 4, 2025
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How to track traffic from Adobe Campaign?

  • November 4, 2025
  • 2 replies
  • 192 views

It might sound as a stupid question but, is there any way that can I track what visitors from Adobe Campaign did on the website without using UTMs? So far all I could get where the Campaign Dimensions, but I can't do much with those or maybe I'm doing something wrong.

Best answer by Jennifer_Dungan

I don't have Campaign, so maybe I am not the best person to answer this, but I thought that it was basically a tool for creating and managing campaigns, most of which are external to your website (and maybe some internal campaigns/promotions).

 

I would think that still needing to track the UTMs or CIDs from those external campaigns would still be needed to be tracked... though I suspect there would be (in some fashion) a unique identifier as part of your UTMs/CIDs so that you can tie it back to the sends for each campaign.

2 replies

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
November 4, 2025

I don't have Campaign, so maybe I am not the best person to answer this, but I thought that it was basically a tool for creating and managing campaigns, most of which are external to your website (and maybe some internal campaigns/promotions).

 

I would think that still needing to track the UTMs or CIDs from those external campaigns would still be needed to be tracked... though I suspect there would be (in some fashion) a unique identifier as part of your UTMs/CIDs so that you can tie it back to the sends for each campaign.

bjoern__koth
Community Advisor and Adobe Champion
Community Advisor and Adobe Champion
November 4, 2025

Like @jennifer_dungan , I am not a campaign expert, but you will need some kind of query parameter that you can pick up to attribute a session to that email that got clicked. If you are using UTMs, a cid or whatever other parameter is up to you. Just something you can capture and attribute to a visitor's actions on your website.

 

typology rules seem to be the place to globally add query string parameters to your links.

 

https://experienceleaguecommunities.adobe.com/t5/adobe-campaign-classic-questions/add-utm-parameters-with-typology-rules-on-campaign/m-p/362014

Cheers from Switzerland!