At times I feel like Adobe purchased Workfront to get access to it's customers and to check a checkbox in their suite of options.
Nevermind if they ruin said product, nevermind if Workfront users might not care at all about anything else Adobe offers.
A good hint of this is when they immediately turned the WF Expo into a place to constantly talk about Adobe's other products, but now they even absorbed the WF-specific awards into their larger "Adobe family."
They really are reminding me of the Borg lately…