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Social Media Management Ideas

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Level 1
Is anyone currently using Workfront to manage their social media efforts? If so, could you share what you're doing? Our team is looking to track social media efforts in Workfront, but I shudder at the thought of creating a separate project for every post since we use 4 social platforms for 4 channels and post a minimum of 3 times weekly to each of the 16 accounts...
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Level 10
Hi Courtney - A few of our social media teams are using a request queue to get the information from account. They will then assign the appropriate people and planned hours needed for that request. If the request requires a further break down of things (like brand new creative not just an adaptation), they convert it to a project and they do have a template they use for that.

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Level 3
Our social media team currently uses a monthly project to house all of the information for the month. They are utilizing already created assets. If new assets are needed, we would blow out a whole new project for our creative team. Shelly Long, PMP, CSSGB Marketing Traffic Manager Pier 1 Imports Accelerate to Excellence

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Level 5
Can anyone share reporting re: social? are you tracking the analytics in WF? tks Karen Karen Rutz Harvard Alumni Affairs and Development

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Level 2
Yes - We are looking for a way to track social analytics as well. Sierra Stayberg TrueBlue

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Level 7
Our social media team uses a social media management tool (outside of Workfront) for scheduling, posting and analysis. However, one of our objectives over the summer was figuring out a way to get applicable social media efforts incorporated into Workfront. Courtney, we use a number of platforms and channels as well, and we also did not want to go down the 'a project for every tweet' route. But, we still needed a way to capture data for the team's reporting needs, as well as to weave in social media workflow(s) and tasks into our Marketing projects. So, what we did was create a "Social Media Development" section of tasks within applicable Project Templates (think Webinars, Videos, etc.), where social media was part of the overall workflow. We also created a specific "Social Media Template" for the team's usage when dealing with larger social media campaigns that would carry through the span of a few weeks/months. In order to capture the data that the team needed, we created a "Social Media Custom Form" for social media team usage only that includes a checkbox field called "Social Media Channel", listing out Twitter, Facebook, etc. There is display logic applied such that if "Twitter" is selected, then it displays our channels (another checkbox field), as well as a numeric text field to indicate number of Twitter Posts. (In the Custom Form, I also included some calculated fields so that the multiple checkbox fields could be used as a grouping in reports/charts.). A dashboard was then created for the social media team, where they can view charts that show: number of Twitter Posts by Twitter Channel, number of Facebook Posts by Facebook Channel, etc. And from that, they can delve deeper into each channel and other data fields, as needed. Hope this helps out --Terry Terry Hynd EBSCO Information Services