Hello All, We are new to Workfront and after the initial launch and incubation, interest in Request Queues is growing and I would like to establish an overarching organization for Topic Groups, Request Topics, and Sub-topics. Following is my first pass at what this might look like to support our Sales & Marketing efforts, internal creative teams, and external agency partners. Interested in any an all insights as to how you may have approached this in your organizations. Too many groups? Too few? Wrong ones? Thanks,
Workfront Request Queues
Recommended Request Organization: Topic Groups, Request Topics and Sub-Topics
Topic Group
Request Queue Topics
Request Queue Sub-Topic
( - OR - Controlled by form attributes)
Creative Requests
Graphic Images
Animated Gifs, Cartoons, Flash, Illustrations, Infographics, Maps, Memes, Web Page Images
Photography
Applications/Products In Use, Facilities & Process, Finished Project, Life Style, Meetings And Shows, People, Stores, Work Sites
Video
TV Ads, Full Videos, Live-Streaming Video, Micro-Videos, Music Videos, Site Tour Videos
Copywriting
Articles, Blogs, Case Studies, Webinars, White Papers, Wikis, Quotes And Inspiration
Ads
Banners, Display Ads, Print Ads, Newspaper Ads,
Branding
Logos, Style Guides, Templates
Marketing Requests
Direct Communications
Direct Mail, Email, Lists, Newsletters, SMS
Collateral
Presentation Folders, Price Sheets, Product Catalogs, Product Data Sheets, Product Technical Data Sheets, Sell Sheets, Warranty Documents
Digital
Banner, Landing Page, Micro-site
Promotions
Contests, Events, Flyers, Giveaways, Posters, Rebates And Coupons
Social Media
Ads, Pin Boards, Posts
Point of Sale
Displays And Shelving, Interactive Displays, Kiosks/Digital Displays, Signs, Store Supplies
Color Marketing
Color Tools, Color Brochures, Color Cards, Color Chips, Fan Decks
Media
Publications, TV, Radio
Product Marketing
Label/Packaging Product Image Sell Sheet Technical Data Sheet
Events and Trade Shows
Trade Shows
Demonstrations
Sales Events
Corp. Communications
Press Release
Article Reprints
Marketing Information
Research
Analytics
Reporting
Marketing Systems Administration
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Dave Koch Digital Asset Management