GenStudio: What is it and do we need it?

[BrittanyGarrett]

Just watched the segment of GenStudio during The Skills Exchange Virtual Live event and noticed that my Workfront Home Page did not look like the demo that was being shared. Is GenStudio free to upgrade? It is great for AI? We are looking to upgrade to Fusion - how will this impact possibly adding GenStudio in the future? We use reporting a lot for executive leadership so we want to make sure we're making our platform intuitive and user friendly with automation, but not messing up the tools and features we need for our team.

[Kurt_Jones · Accepted solution]

Brittany,

GenStudio is a fully licensed product that is different than Workfront, however, as you saw it integrates with many Adobe products natively, such as Workfront.  Here's link to the product info, https://experienceleague.adobe.com/en/browse/genstudio-for-performance-marketing

[BrittanyGarrett]

Thank you so much, Kurt!