Playing a key role on the Marcom team, the Marcom Manager is the primary interface between brand marketing, creative design, production, regional marketing teams and IT. Focused on supporting the overall digital asset management (DAM) & marketing automation (MA) system processes, the Marcom Manager will play a key role to ensure the DAM and marketing automation system continue to deliver on the Marcom team’s requirements and will seek to identify ways to optimize it. While supporting organizational strategy, the Marcom team’s success relies on the ability for our marcom systems to support all cross-functional objectives to create and deliver highly effective outbound product and marketing assets aimed at the consumer.
The Marcom Manager’s primary responsibility will be to manage the DAM and MA systems to ensure that the team has the ability to proactively communicate projects and status to/from regional teams, publish project workflow for all stakeholders, drive asset development schedules, understand product marketing direction, and drive project reviews and asset downloads using our systems and processes. The Marcom manager will also manage individual marcom projects as needed.
ESSENTIAL DUTIES AND RESPONSIBILTIES:
- Day-to-day management of the digital asset management & marketing automation systems and processes. Ensure these tools continue to meet Marcom requirements gathering feedback from marcom managers with an eye towards optimization.
- As the Marcom owner for our digital asset management and marketing automation system, the Marcom Manager will work cross-functionally to communicate, train and socialize the utilization of these systems as part of the Marcom asset development / consumption lifecycle.
- Drive and implement the Marketing Communications Plan, initiation and development of marketing assets, tools and programs from initiation and direction to production hand-offs. Includes maintenance of those marketing assets in the digital library.
Key Duties:
System and Tools Management
- Day-to-day management of the digital asset library and marketing automation platform
- Manage the access requirements for both the DAM and MA platform(s)
- Govern asset metadata to ensure accuracy
- As the key POC to IT, define DAM enhancement requirements and drive requests with IT
- Register internal and external users to the Digital Asset Management system, based on permissions
- Generate and publish asset download reports highlighting trends
- Maintain accurate procedures and records for the system(s)
- Gather insights, optimize systems, train and socialize new processes within the marketing communications and key stakeholder groups
- Stay current on latest Digital Asset Management technology trends and innovations as well as user access management
Marcom Project Management
- Set and drive project workflow and schedules; review and proactively communicate team development schedules to cross-functional parties
- Drive and manage monthly team update calls with all regions, provide consistent communications
- Represent Marcom in cross-functional staff, launch and/or committee meetings
- Develop worldwide marketing collateral, sales tools, digital and printed assets
- Partner with Product, Web and Channel Marketing teams as well as IT management to help drive communications programs and web content
- Control quality of deliverables, following checks and balances systems to ensure accuracy
REQUIRED:
- BS/BA Marketing, Advertising
- Minimum 4 years retail packaging experience – in any of the areas below
- Agency experience: (Branding, Graphic Design, and Advertising)
- Account Executive
- Traffic Manager
- Project Manager
- Marcom Manager
- Marketing Digital Asset Management
- Ability to manage multiple projects, deliverables and deadlines simultaneously
- Good understanding of branding and marketing communications strategies and tactics
- Excellent sense of design, composition and aesthetics
- Solid knowledge of Project Management practices and techniques
- Excellent organizational, interpersonal and communication skills
- Good understanding of graphic design, pre-press, printing
- Microsoft Office proficiency
- Adobe Experience Manager, Workfront experience a plus
ABOUT WESTERN DIGITAL®
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The most game-changing companies, consumers, professionals, and government organizations come to us for the technologies and solutions needed to bring meaning and value to their ever-increasing diversity of data.
But we can’t do it alone. Today’s exceptional data challenges require your unique skills. You can be the next big thing in data.
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Western Digital is an equal opportunity employer.
Western Digital does not discriminate on the basis of race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the "Equal Employment Opportunity is the Law" poster.
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