Images/Bit Maps/Icons on Report Exports

We would like ability to export project reports with project data along with an icon/image that represents that project. The only way to have an image currently is to export the data into say Excel and then add a column for the jpg and then paste one in. This seems very kludgy . Furthermore, it would great if the same information could be exported into a Word document table again, with the image.

The icon can be placed on the report itself using the URL for its location (uploaded into WF under documents for a project), however, it does not export.