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brandonb4574468
brandonb4574468
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Re: What is preferrable: Client-side or Server-side implementation - Adobe Analytics 15-10-2015
With respect to the Adobe Analytics implementation, it's client-side.From my last post -- in point 3, in addition to adding the DTM bootstrap code you would add a small section to set any variables that were effectively generated server side.So, for your home page, your page would have your back-end system generate the typical HTML, and then just add, for example:<script> dataLayer = {}; // an empty object to store variables from server-side logic dataLayer.pageName = "pageName/to/populate/Adobe/Analytics"; dataLayer.channel = "channel_for_Adobe_Analytics"; dataLayer.prop1 = "prop1_value_for_Adobe_Analytics"; You have several options for mining this data in DTM; the most straight-forward way would be to use a "Data Element" to look for the applicable JavaScript variables and send those over to your Adobe Analytics implementation.So, your server-side process writes variables into the page code that are then read by Adobe Analytics on t...

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Re: What is preferrable: Client-side or Server-side implementation - Adobe Analytics 15-10-2015
1. Client-side implementation is standard and allow for enhanced out-of-box functionality (e.g., data on browsers/user agents, operating systems, screen resolutions, device types). In theory, it's possible to replicate this functionality in a server-side implementation, but at that point you're recreating the wheel and might as well build your own analytics solution.2. DTM is, at heart, a way to inject JavaScript into a page without having to jump through any development hoops in pushing actual ...

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