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summit_attendee
Community profile summit_attendee Level 1
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Joined the community 30-05-2017 8:17:39 AM
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Number of Portfolios and Objectives
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summit_attendee
- Adobe Advertising Cloud
I am currently in the process of setting up a Search Portfolio. I have two main objectives (leads and revenue) and all the campaigns lead to both those objectives. Should all those campaigns be in 1 Portfolio? Or should I restructure my campaigns so there is 1 clear objective for the campaigns? At the most basic level, I am asking if its better to have more campaigns in a Portfolio or less? Also, is it recommended that I have only 1 metric in the Objective? ​

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Different search engines in 1 Portfolio?
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summit_attendee
- Adobe Advertising Cloud
I have search campaigns on Google, Microsoft and Baidu. Can I put all those campaigns in one Portfolio?

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Search and Content
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summit_attendee
- Adobe Advertising Cloud
I have mainly Search cmapaigns and a few Content campigns. Can I have all of them in one Portfolio? Or should I create seperate Portfolios for Search and Content?

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