I am currently in the process of setting up a Search Portfolio. I have
two main objectives (leads and revenue) and all the campaigns lead to
both those objectives. Should all those campaigns be in 1 Portfolio? Or
should I restructure my campaigns so there is 1 clear objective for the
campaigns? At the most basic level, I am asking if its better to have
more campaigns in a Portfolio or less? Also, is it recommended that I
have only 1 metric in the Objective?