since ‎30-05-2017
‎10-12-2019
brendanl5525537
Level 1
Standardized Onboarding Guide brendanl5525537 - Adobe Analytics
ProblemI spend a good amount of time onboarding new Adobe Analytics end-users and have failed to develop a solid onboarding process. Adobe has done a good job of adding drop zone guides and tips, however, a lot of the valuable information is scattered throughout the Help and Reference section, YouTube, etc. HypothesisI believe if Adobe developed a standardized onboarding Workspace project, including high-level starter (How To) projects, a data dictionary for standard metrics, quick links to tuto...
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Navigation Tracking Recommendations brendanl5525537 - Adobe Analytics
Hey All,I'm looking for any recommendations on the best way(s) of tracking and analyzing website navigation. Primarily for engagement/clicks, but the business team is also interested in how click instances convert. Currently, we are tracking all Left Navigation clicks with an eVar. So looking at metrics such as: instances, orders, revenue, conversion (orders/instances), and revenue per action (revenue/instance). Some open questions are: 1. We'd like to similarly incorporate Header and Footer cli...
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