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lilyj37333959
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Re: Question about Twitter advertising.
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- Adobe Advertising Cloud
Currently, Twitter counts and charges for impressions, clicks, retweets, replies only on promoted content. Organic content is not charged.

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Re: Different search engines in 1 Portfolio?
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- Adobe Advertising Cloud
Yes. A Portfolio can have campaigns from different search engines. Provided all those campaigns have a common objective, budget and currency. Some search engines are more prone to algorithmic changes (which ends up affecting all the campaigns if they are in 1 portfolio), and hence some advertisers like to split search engines into different portfolios to insulate campaigns.

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