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Different search engines in 1 Portfolio?
I have search campaigns on Google, Microsoft and Baidu. Can I put all those campaigns in one Portfolio?
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Yes. A Portfolio can have campaigns from different search engines. Provided all those campaigns have a common objective, budget and currency. Some search engines are more prone to algorithmic changes (which ends up affecting all the campaigns if they are in 1 portfolio), and hence some advertisers like to split search engines into different portfolios to insulate campaigns.
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