Consumers are constantly interacting with multiple touch points across mobile devices, tablets, desktop, connected TV, connected gadgets and across channels due to which efficient utilization of data is of paramount importance in today's digital ecosystem for marketers and businesses. Over a period, consumers’ expectations regarding personalized content has risen which resonates with their interests and behavior instead of viewing generic ads which are not relevant.At the same time, marketers ar...

Re: AMO Queries saurabhk17 - Adobe Advertising Cloud

Hi Rama,I do not have answer for all your queries for now as your queries are specific to disparate solutions from Marketing Cloud, but please see my answers for some of them.1. Segments: Are Segments created inside AMO? There are a lot of overlapping functionalities in AMC products.AEM creates Segments, Campaign creates Segments, Target creates Segments and now, I am learning AMO also does.Segments are first created in Analytics and Audience Manager, then later on passed to AMO via our core ser...

Re: Supported Display Exchanges & Ad Servers saurabhk17 - Adobe Advertising Cloud

Hi Dhanya,We except 3rd party tags from vendors like Double Verify, Moat & Visual IO. If there is any other tag, we will have to check from our engineering team before the launch of campaigns.Just to add on the above, we also support Facebook Exchange as well for Display for now. Also, we support exchanges for Video apart from Display such as SpotX, AOL, Yahoo, Doubleclick. Regards,Saurabh

Re: RTB Vs RTB (Direct) saurabhk17 - Adobe Advertising Cloud

Hi Dhanya,RTB, is an open auction marketpalce where all the bids takes place automatically on the ad exchanges via DSPs without any human intervention and the highest bid wins the impressions whereas in RTB (Direct) it requires human intervention as the publisher sales rep needs to negotiate a rate with an advertiser directly and publisher provides a deal ID which needs to be plugged in within the DSP for running the campaigns. Although the process doesn't include require much human intervention...

Re: Targeting historic users saurabhk17 - Adobe Advertising Cloud

Hi Dvenkate,Yes, it is possible to do that considering you have placed the audience pixels on your site. After creating this audience, you can re-target these users.Also, for previous campaigns, you can fetch site wise performance and target them for new campaigns.Hope this answers your query!Regards,Saurabh

Re: Analytics Integration with AMO saurabhk17 - Adobe Advertising Cloud

Hi Ishitaa,Yes, it is possible to track Visitor ID by creating Marketing Cloud ID Service via DTM/Analytics. There is a detailed deployment & implementation required and someone from Analytics can provide you more info regarding the same. This ID can further be utilized across different Adobe solutions.I will try to provide you some doc, if I manage to get one.Hope this helps:)Regards, Saurabh

Re: Domain Optimization saurabhk17 - Adobe Advertising Cloud

Hi Suzanne,I'm considering your query is specific to AMO Display. If yes, please refer to the below and try it out.From 'Domain Referral Report' under Advanced Reports drop down option, you can refer to all the domains & sites which are performing or non performing ones for respective campaigns/portfolios.You can utilize your money by optimizing campaigns by including and excluding the respective domains at Ad strategy level. You can even manage your bids for performing & non performing ones. No...

Re: Introduce Yourself! saurabhk17 - Adobe Advertising Cloud

Hello Everyone,I am Saurabh Khetrapal, Consultant - AMO, have joined Adobe in April'16 and taking care of APAC region (India). I am a online marketing enthusiast who is always looking to explore new ideas and learn new things. I've worked in couple of domains in travel sector and with Ad network where I've managed to gain notable experience and good knowledge in the online advertising ecosystem and client servicing.I'm passionate about riding bikes and exploring new ones. During my free time, I ...

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