Consumers are constantly interacting with multiple touch points across
mobile devices, tablets, desktop, connected TV, connected gadgets and
across channels due to which efficient utilization of data is of
paramount importance in today's digital ecosystem for marketers and
businesses. Over a period, consumers’ expectations regarding
personalized content has risen which resonates with their interests and
behavior instead of viewing generic ads which are not relevant.At the
same time, marketers ar...
Hi Rama,I do not have answer for all your queries for now as your
queries are specific to disparate solutions from Marketing Cloud, but
please see my answers for some of them.1. Segments: Are Segments created
inside AMO? There are a lot of overlapping functionalities in AMC
products.AEM creates Segments, Campaign creates Segments, Target creates
Segments and now, I am learning AMO also does.Segments are first created
in Analytics and Audience Manager, then later on passed to AMO via our
core ser...
Hi Dhanya,We except 3rd party tags from vendors like Double Verify, Moat
& Visual IO. If there is any other tag, we will have to check from our
engineering team before the launch of campaigns.Just to add on the
above, we also support Facebook Exchange as well for Display for now.
Also, we support exchanges for Video apart from Display such as SpotX,
AOL, Yahoo, Doubleclick. Regards,Saurabh
Hi Dhanya,RTB, is an open auction marketpalce where all the bids takes
place automatically on the ad exchanges via DSPs without any human
intervention and the highest bid wins the impressions whereas in RTB
(Direct) it requires human intervention as the publisher sales rep needs
to negotiate a rate with an advertiser directly and publisher provides a
deal ID which needs to be plugged in within the DSP for running the
campaigns. Although the process doesn't include require much human
intervention...
Hi Dvenkate,Yes, it is possible to do that considering you have placed
the audience pixels on your site. After creating this audience, you can
re-target these users.Also, for previous campaigns, you can fetch site
wise performance and target them for new campaigns.Hope this answers
your query!Regards,Saurabh
Hi Ishitaa,Yes, it is possible to track Visitor ID by creating Marketing
Cloud ID Service via DTM/Analytics. There is a detailed deployment &
implementation required and someone from Analytics can provide you more
info regarding the same. This ID can further be utilized across
different Adobe solutions.I will try to provide you some doc, if I
manage to get one.Hope this helps:)Regards, Saurabh
Hi Suzanne,I'm considering your query is specific to AMO Display. If
yes, please refer to the below and try it out.From 'Domain Referral
Report' under Advanced Reports drop down option, you can refer to all
the domains & sites which are performing or non performing ones for
respective campaigns/portfolios.You can utilize your money by optimizing
campaigns by including and excluding the respective domains at Ad
strategy level. You can even manage your bids for performing & non
performing ones. No...
Hello Everyone,I am Saurabh Khetrapal, Consultant - AMO, have joined
Adobe in April'16 and taking care of APAC region (India). I am a online
marketing enthusiast who is always looking to explore new ideas and
learn new things. I've worked in couple of domains in travel sector and
with Ad network where I've managed to gain notable experience and good
knowledge in the online advertising ecosystem and client servicing.I'm
passionate about riding bikes and exploring new ones. During my free
time, I ...
