This is a problem I'm noticing more and more within Target and I see no literature on dealing with it. When I am looking at test results in Target, in table form I get the following results.Note that the winning lift is very nearly (but not quite) 4% and the confidence is at 97%.When I look at the e...

Hi Parit, Sure. The use case is that I want to have a better calculation of RPV than what I can get from a t-test. To do that I need to run a export on all user level data with each corresponding revenue amount. Once I get the user level data I can run a Mann Whitney U Test. But to do that I'd need ...

Tried doing a search for this and couldn't find anything, though I'm sure it's possible. Can someone help me out please? I'm not super familiar with target or adobe analytics so if it requires linking a4t and exporting from analytics I'd like to have some resource for that as well.

Thanks Jason, so it isn't automatically calculated. That's not an issue, just didn't want to create more work for myself. Do you know what type of Bonferroni correction the calculator uses?

Hello everyone, My name is Chad Sanderson. A formula Testing consultant and now Head of the Experience Optimization program for Subway Restaurants based in Connecticut. I am very interested in getting to know the statistics behind Target (specifically automated personalization and MVT) Would it be b...

Basically what the title says- a statistics question. For everyone else interested. Multiple family errors (alpha inflation) happens when testing more than one variant to 95% confidence (p = .05). While each test individually has a 5% chance of Type I error, as a family grouping the error rate incre...

One of the best ways to compare long term effects of tests over time is to create a holdback set, a percentage of users that always sees the original default content no matter what has been hardcoded on the website. Is there a way to implement a long-term "control" variant like this, that can be exc...

Hi all, I'm an administrator within both Target and Analytics and Analytics has been successfully linked to Target. When I try to link a campaign to Analytics I get the error below. This issue is unique to me on our team. Two other team members can see and select all reporting suites. I've been give...