Adobe just released their statement that they are deleting all data that is more than 25 months old. This is obviously a large change. Thoughts on why this decision was made? It seems pretty counter-intuitive to the purpose of an analytics tool and I can imagine that some organizations have maybe a ...

Hi All,The fix for both scenarios below:You need to declare all of the events/evar you are tracking in the Adobe Analytics section, then in the custom code section. This is redundant because you can declare the events, and evars in the designated sections in DTM, but for whatever reason this works.I...

We have several business requirements that call for tracking several of the things we are measuring as a Numeric or Currency event. We are using DTM to deploy Adobe and documentation here is anemic at best in describing how to implement these events in DTM. Example 1:Track the loan amount a customer...