Hi Amelia, Thanks a lot for this clear answer, it really helps me ! Kind regards, Lara

I downloaded the Excel file from adobe that contains detailed calculations for the analysis of offers when conducting an A/B test (or other tests). There are three parts: conversion rate calculations, revenue per visitor, and average order value calculations.For the revenue per visitor calculation, ...

Hi Harpreet, I was wondering if by now you had any more insights in this topic? At the moment I have the same question.. Since your question dates from a while ago, I was hoping you might have discovered it yourself. By any chance, do you know if the DFA data connector also works for DoubleClick Cam...