I downloaded the Excel file from adobe that contains detailed
calculations for the analysis of offers when conducting an A/B test (or
other tests). There are three parts: conversion rate calculations,
revenue per visitor, and average order value calculations.For the
revenue per visitor calculation, the "Sum Rev Squared" is required.I
can't find a detailed explanation of how this number is calculated.Am I
correct if I take the revenue per visitor, then square this, and take
the sum of all visitor...
Hi Harpreet, I was wondering if by now you had any more insights in this
topic? At the moment I have the same question.. Since your question
dates from a while ago, I was hoping you might have discovered it
yourself. By any chance, do you know if the DFA data connector also
works for DoubleClick Campaign Manager? Thanks a lot, Lara Vandooren
Hi, I have to set up an integration between DoubleClick and Adobe
Analytics, this is possible through a data connector. I have never
worked with Doubleclick, and so no experience with the campaign tracking
in this case. Currently we did all campaign tracking with UTM
parameters. But should a different tracking be used when we want to
integrate DoubleClick? If so, which way would be optimal? I would like
to get a better insight in how exactly DoubleClick works and sends
information to Adobe as we...
