since ‎18-04-2017
‎03-06-2020
larav34689834
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Re: Offline analysis A/B test - sum of revenue squared
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larav34689834

larav34689834
- Adobe Target
Hi Amelia, Thanks a lot for this clear answer, it really helps me ! Kind regards, Lara

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Offline analysis A/B test - sum of revenue squared
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larav34689834

larav34689834
- Adobe Target
I downloaded the Excel file from adobe that contains detailed calculations for the analysis of offers when conducting an A/B test (or other tests). There are three parts: conversion rate calculations, revenue per visitor, and average order value calculations.For the revenue per visitor calculation, the "Sum Rev Squared" is required.I can't find a detailed explanation of how this number is calculated.Am I correct if I take the revenue per visitor, then square this, and take the sum of all visitor...

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Re: Data Connectors - DFA Integration cost
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larav34689834

larav34689834
- Adobe Analytics
Hi Harpreet, I was wondering if by now you had any more insights in this topic? At the moment I have the same question.. Since your question dates from a while ago, I was hoping you might have discovered it yourself. By any chance, do you know if the DFA data connector also works for DoubleClick Campaign Manager? Thanks a lot, Lara Vandooren

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DFA integration Adobe Analytics
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larav34689834

larav34689834
- Adobe Analytics
Hi, I have to set up an integration between DoubleClick and Adobe Analytics, this is possible through a data connector. I have never worked with Doubleclick, and so no experience with the campaign tracking in this case. Currently we did all campaign tracking with UTM parameters. But should a different tracking be used when we want to integrate DoubleClick? If so, which way would be optimal? I would like to get a better insight in how exactly DoubleClick works and sends information to Adobe as we...

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