How to Deliver Personalized Experiences Without Compromising Site Security   Delivering personalized digital experiences while keeping your site secure? It’s not a pipedream anymore. This guide shows how to make Adobe Target and Content Security Policy (CSP) work together—so marketers can personaliz...

With optimization programs becoming essential for businesses, a question we often see in consulting from clients is how they can improve their existing program.  Improving your optimization program can be a daunting task, but it doesn’t have to be! The ideal state for an optimization program can loo...

In consulting, we frequently face challenges as technology develops and becomes more complex. As technology matures, sometimes there is a greater need to debug and troubleshoot issues that derail expected functionality. It’s one of the most common challenges that we see within consulting, and it’s c...

By @chrismdavis & @surebee  With the deprecation of third-party cookies upon us (Google is promising they will be unsupported in Chrome beginning later in 2024), it is a great opportunity to discuss what this means for Target. In addition to this, we'll also give an overview of what cookies Target u...