I hope you have created source and destination folders i.e "word files" and "w2d".Refer to Migrating Word Documents using AEM Guides If you are still getting issues, Take the help of Adobe support.
@Eric_Amble Few questions to understand better
Are you using UUID or Non-UUID AEM Guides?Are these conref broken or its just that they are not included in Map as topicref?
-Pulkit Nagpal
It seems your connection with FrameMaker Publishing Server isn't successful.You can check that in configManager (system/console/configMgr/com.adobe.fmdita.config.ConfigManager).-Pulkit Nagpal